Hire a Travel Content Creator: Destination Reels From £1,200
On-location at your destination, 8 short-form Reels, 20+ photography stills, paid ads rights. Fixed price. No agency markup. UK, Europe and beyond.
The Destination Reels package is for tourism boards, destination marketing organisations, regional tourism agencies and travel brands that need professional short-form video without the cost of a full production agency. Eight Reels and 20+ stills shot on-location at your destination, with paid advertising rights included. £1,200 one-off. Travel costs agreed at booking. We come to you, anywhere.
We are Velena Nikolova and Dragos Nistor, co-founders of Velena Lifestyle. We have created travel content across Europe, from the Italian Dolomites and Lago di Braies to Malaga, Copenhagen, the Cotswolds and Bulgaria's Black Sea coast. Our work has been published in Condé Nast, TimeOut and Vogue (via client placements). Our agency was featured in Women's Health. Here is what the Destination Reels package actually delivers and how it works for destination marketing.
One-off payment. Travel agreed at booking.
On-location at your destination.
Use across organic, paid and OOH.
All files delivered via Google Drive within 10 working days of the shoot.
Travel costs agreed at booking. Payment in GBP, accepted from any country.
The Four-Act Structure Behind Every Destination Reel
How we structure short-form video to actually drive bookings
A destination Reel is not a montage of pretty shots. It is a 15-30 second narrative built to a deliberate structure. Every Reel we produce for a destination follows the same four-act framework: a Hook that stops the scroll, a Place reveal that anchors the location, an Experience that creates desire, and a Call to action that converts. Below is the structure we use across every shoot.
Act One
The Hook
Seconds 0-3
A visual pattern interrupt. Aerial drone reveal, unexpected angle, character entering frame, or a question on-screen. The viewer has 2.5 seconds to decide to keep watching.
2.5 secondsAct Two
The Place
Seconds 3-10
Anchor the location. Establishing shots, recognisable landmarks, the name of the place clearly identifiable. Viewer needs to know exactly where this is and that they want to be there.
7 secondsAct Three
The Experience
Seconds 10-22
The story. What you would do there, what you would eat, what you would feel. This is where bookings happen mentally. POV shots, character interactions, sensory details.
12 secondsAct Four
The Call
Seconds 22-30
A clear action. Visit, book, save, share. On-screen text and voiceover converge. The closing frame is designed to be screenshot-worthy and saveable for later.
8 secondsEvery Reel in the Destination Reels package follows this structure. Eight Reels means eight different angles of your destination, each engineered to convert. Plus a master highlight Reel that doubles as a hero ad creative.
What is a Destination Reels Campaign Worth?
Drag the sliders to match your destination and campaign goals. The numbers update instantly. No email required.
From Booking to Campaign Launch in Four Steps
The Destination Reels process, start to finish
Brief and plan
Purchase the package and send your brief to [email protected]. Tell us the destination, the audience you want to reach, the angles you want to push (adventure, food, wellness, culture, family). We agree the shoot date and itinerary.
On-location shoot
We arrive at your destination and spend 1-2 days shooting. We work to the four-act Reel framework so every clip is built for short-form distribution. We capture both vertical Reels and high-resolution stills simultaneously.
Edit and deliver
8 Reels, 20+ stills, 2 paid-ad cutdowns and a master highlight Reel, all edited and delivered via Google Drive within 10 working days. Files arrive in vertical format ready to publish across Instagram, TikTok and Meta ads.
Launch your campaign
Paid advertising rights are included. Use across organic social, paid social, paid search, programmatic display and out-of-home. For full buyout (resale or sub-licensing), upgrade to the Full Destination Feature or Brand Ambassador packages.
Tourism boards used to pay agencies £15,000 plus management fees for the same eight Reels we now deliver for £1,200. Velena Nikolova, Velena Lifestyle
Destination Reels vs the Other Travel Packages
Side by side, what you get at each tier
| Package | Price | Duration | Reels | Stills | YouTube Feature | Rights |
|---|---|---|---|---|---|---|
| Destination Reels | £1,200 | 1-2 days | 8 | 20+ | No | Paid ad rights |
| Full Destination Feature | £2,200 | 3-4 days | 15 | 35+ | Yes | Full buyout |
| Brand Ambassador Trip | £3,500 | 5-7 days | 20+ | 50+ | Yes | Full buyout + posting |
Destination Reels is the entry tier for tourism boards and destination marketing organisations that need professional short-form content fast and affordably. If you need a longer campaign with full buyout, choose Full Destination Feature (£2,200). For a multi-day ambassador trip where we also post from our own channels to our combined 38K+ audience, choose the Brand Ambassador Trip (£3,500).
From Our Travel Portfolio
Destination Reels created across Europe
Below are examples from our travel content portfolio. These are the kind of Reels a Destination Reels package produces. See the full UGC portfolio for more.
Choose the Right Package for Your Destination
From a quick destination drop to a full ambassador trip
Ready to launch your destination campaign?
£1,200 one-off. 8 Reels, 20+ stills, paid ad rights. UK, Europe and beyond. Delivered in 10 working days.For ongoing social media management of your destination accounts:
Frequently Asked Questions
