How a Full-Day Hotel Content Shoot Works: The Stay and Create Package
Two nights on location, 12 short-form Reels, a feature YouTube video, full ad rights. £2,100. The hotel covers everything else.
The Stay and Create package is the right answer when a half-day shoot is not enough. Two nights on-property gives us time to capture the hotel at every hour worth showing: golden hour on the rooftop, morning light through the lobby, evening atmosphere at the restaurant, sunrise from a guest room. Twelve Reels, edited and delivered ready to post. A feature YouTube video that doubles as your hero asset for paid ads. £2,100 one-off. The hotel covers the stay, all meals and travel. We come to you, anywhere in the UK or Europe.
We are Dragos Nistor and Velena Nikolova, co-founders of Velena Lifestyle. We have created content at Ibis Edinburgh, Ibis York and Leitlhof Hotel in San Candido, Italy. Our clients have appeared in Condé Nast, TimeOut and Vogue. Our agency was featured in Women's Health. This is what a full-day hotel shoot actually delivers and how to know if it is the right package for your property.
One-off payment. Hotel covers stay and travel.
Full creative immersion on-property.
Use across organic, paid and OOH.
All files delivered via Google Drive within 10 working days of the shoot.
Hotel covers travel and stay. Payment in GBP, accepted from any country.
What is a 1% Direct Booking Uplift Worth to Your Hotel?
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What a Full Day Actually Looks Like
Hour by hour breakdown from arrival to departure
This is what a typical Stay and Create shoot looks like at a property. The exact timing changes with your hotel and what we are highlighting, but the structure stays consistent. Two nights gives us two sunrises, two sunsets, two evenings, three full meal services and enough time to genuinely capture what makes your property feel different.
Arrival, recce and brief alignment
We arrive, check in, walk the property with whoever knows it best (general manager or marketing lead). We confirm the shot list, identify any operational sensitivities, and find the unobvious angles a phone tour would miss.
Output: planning, scoutingGolden hour: rooftop and exteriors
First proper shoot block. We use the last hour of natural light for exteriors, rooftop, terrace, pool, anything that looks better when the sun is low. This is usually the imagery that becomes your hero shot.
Output: 2 Reels, 8 stillsDinner service: restaurant and atmosphere
We shoot the restaurant during a live service. The energy of a working dinner is what separates real hospitality content from a sterile food photoshoot. We coordinate with the kitchen for dish plating and capture the room as guests experience it.
Output: 2 Reels, 6 stillsSunrise: room interiors with morning light
Best light of the day for guest rooms. We shoot a selection of room types with the morning light hitting the bed, the balcony view, the bathroom. These become the booking-decision images.
Output: 3 Reels, 6 stillsBreakfast and lobby life
Breakfast service, lobby activity, the small moments that make a hotel feel alive. This is where we capture the staff at work, the front-of-house energy, the everyday character that separates one hotel from another.
Output: 2 Reels, 5 stillsAmenities, spa, wellness
Pool, spa, gym, wellness areas, any unique amenities. We work around guest schedules where needed and prioritise areas that need to look populated versus areas that benefit from being empty.
Output: 2 Reels, 4 stillsSecond golden hour and the feature video
Final shoot block. We capture the variations we missed and shoot the connecting footage for the YouTube feature video. This is the asset that becomes your hero paid ad creative, doubled as long-form on YouTube and cut into multiple shorts.
Output: 1 Reel + feature video B-rollDeparture and post-production
Check out. From here it is all post. Files are edited and delivered via Google Drive within 10 working days. You receive final Reels in vertical format ready to post, a finished YouTube feature, and 25+ high-resolution stills.
Output: Delivery within 10 working daysThe difference between a half-day and a full stay is everything. Two nights gives us the time to shoot a hotel the way a guest would actually experience it. Velena Nikolova, Velena Lifestyle
Stay and Create vs the Other Hotel Packages
Side by side, what you get at each tier
| Package | Price | Duration | Reels | Stills | YouTube | Ad Rights |
|---|---|---|---|---|---|---|
| Essentials | £1,200 | Half-day | 3+ | 20+ | No | Organic only |
| Stay and Create | £2,100 | 2 nights | 12 | 25+ | Yes | Full ad rights |
| Seasonal Campaign | £3,200 | Multi-visit | 10+ | 30+ | Yes | Full buyout |
| Monthly Retainer | £1,800/mo | Monthly visit | ongoing | ongoing | Yes | Full buyout |
The Stay and Create package is the right choice for hotels that need both organic social content and material to run paid ads. Essentials is the entry point for hotels just starting out. Seasonal Campaign works for groups running quarterly content drops. Monthly Retainer is for hotels that want consistent monthly content and full content ownership.
From Our Hospitality Portfolio
Content created at Ibis Edinburgh, Ibis York and Leitlhof San Candido
Below are examples from our hospitality UGC portfolio. These are the kind of Reels a full-day shoot produces. See the full hotel and restaurant UGC portfolio for more.
Choose the Right Package for Your Property
From a one-off shoot to a monthly retainer
Ready for a full-day shoot? Book Stay and Create.
£2,100 one-off. Hotel covers stay, meals and travel. 12 Reels and a feature YouTube video, delivered in 10 working days.For ongoing social media management after the shoot:
Frequently Asked Questions
