Travel Brand Ambassador Trip: A Full Creator Partnership From £3,500
5 to 7 days on-location. 25 Reels. 2 YouTube features. Velena and Dragos as the talent, your destination as the story. Full buyout. The destination covers travel and stay.
The Brand Ambassador Trip package is the full version of what destination marketing can be. Five to seven days on-location at your destination. 25 short-form Reels. Two YouTube features. 40+ high-resolution stills. Full buyout rights, so your destination owns everything outright. And the creator partnership: Velena and Dragos as the talent, telling your destination's story across our Instagram (13K), LinkedIn (25K) and YouTube. £3,500 one-off. The destination covers travel and stay.
This is the package for tourism boards, destination marketing organisations and luxury travel brands that want a creator partnership as well as content. We are Velena Nikolova and Dragos Nistor, co-founders of Velena Lifestyle. We have created travel content across the Italian Dolomites, Lago di Braies, Malaga, Copenhagen, the Cotswolds and Bulgaria's Black Sea coast. Our work has been published in Condé Nast, TimeOut and Vogue. Our agency was featured in Women's Health. Here is what an ambassador trip actually delivers.
One-off. Destination covers travel and stay.
Full immersion at your destination.
You own everything. Forever. All markets.
All files delivered via Google Drive within 21 working days of the trip.
Destination covers travel and stay. Payment in GBP, accepted from any country.
What a Full Creator Partnership Includes
Three pillars: content, distribution, brand story
Most destination shoots deliver content and stop there. The Brand Ambassador Trip is built around three connected pillars. The content (everything you would get from a standard shoot), the distribution (Velena's audience as part of the deliverable), and the brand story (creator-led narrative the destination owns outright). Here is what each pillar covers.
Pillar One
Content
Everything we shoot and edit
- 25 Reels across the full destination story
- 2 YouTube videos for long-form narrative
- 40+ stills for web, ads, OOH and email
- 4 ad cutdowns formatted for paid social
- Full editorial direction by Velena and Dragos
Pillar Two
Distribution
Velena's audience as part of the deal
- Posted to Velena's Instagram (13K)
- Posted to Dragos's LinkedIn (25K)
- Featured on velenalifestyle.com
- YouTube long-form on our channel
- Cross-platform amplification across our network
Pillar Three
Brand Story
Creator-led narrative you own outright
- Full buyout: destination owns everything
- Use across all your owned channels forever
- Resale or sub-license rights included
- Editorial article on velenalifestyle.com
- Authored editorial assets for your DMO PR use
What Audience Reach Does the Partnership Generate?
Drag the sliders to estimate total partnership reach across owned and amplified channels. The numbers update instantly. No email required.
From Brief to Trip to Launch in Four Phases
The ambassador trip process, start to finish
Strategy and brief
We agree the destination story, target audience, key landmarks and experiences, KPIs and rights. Pre-production includes shot list, route, scheduling with your contacts on the ground.
5-7 day trip
Velena and Dragos arrive at your destination for the full trip. Five to seven days of immersive shooting. Multiple locations, restaurants, landmarks, experiences. Both Reels and long-form footage for YouTube.
Edit and distribute
25 Reels, 2 YouTube features, 40+ stills, 4 ad cutdowns. Edited and delivered via Google Drive within 21 working days. Posted to Velena's Instagram and Dragos's LinkedIn. Editorial published on velenalifestyle.com.
Launch and own
Full buyout means your destination owns everything outright. Use across owned channels, paid social, paid search, programmatic, OOH, email and PR. Forever. In any market. Resale and sub-licensing included.
A destination is not a backdrop. It is a story. Our job is to find the truest version of your story and tell it to the audience most likely to act on it. Velena Nikolova, Velena Lifestyle
Brand Ambassador Trip vs the Other Travel Packages
Side by side, what you get at each tier
| Package | Price | Duration | Reels | Stills | YouTube | Rights | Distribution |
|---|---|---|---|---|---|---|---|
| Destination Reels | £1,200 | 1-2 days | 8 | 20+ | No | Paid ads | Delivered to you |
| Full Destination Feature | £2,200 | 3-4 days | 15 | 30+ | Yes (1) | Full ad rights | Delivered to you |
| Brand Ambassador Trip | £3,500 | 5-7 days | 25 | 40+ | Yes (2) | Full buyout | Owned + amplified |
The Brand Ambassador Trip is the right tier for tourism boards, DMOs and luxury travel brands that want full creator partnership and amplification through Velena's audience. Destination Reels (£1,200) works for a focused shoot. Full Destination Feature (£2,200) is the mid-tier for richer content without the full ambassador commitment.
From Our Hospitality and Travel Portfolio
Reels created at Ibis Edinburgh, Ibis York and Leitlhof San Candido
Below are examples from our hospitality and travel UGC portfolio. See the full hotel and restaurant UGC portfolio for more.
Choose the Right Travel Package for Your Destination
From a focused destination shoot to a full ambassador partnership
Ready to book a full creator partnership?
£3,500 one-off. 5-7 days. 25 Reels. 2 YouTube features. Full buyout. Destination covers travel and stay.For ongoing destination social media management:
Frequently Asked Questions
