Premium tierFashion and Clothing UGC
The source files, so one shoot dresses a whole season
Full creative direction, 3 hooks, every unedited take, creator whitelisting and rights across all platforms. The licence runs 12 months on this tier and on Standard, so what you are buying here is the footage and the platform limit coming off. Velena directs, films and edits every order, and spent eleven months making content for Picsart, an AI creative platform used by well over a hundred million people.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Right tier if someone will actually open the raw files, or you advertise beyond Meta, TikTok and Google. If nobody will, Standard carries the same licence term for less. Prices are in pounds sterling and no VAT is added. Nothing is filmed until the concept, script and shot list are agreed.
What you get
Exactly what is included, and what is not
The rows that say not included matter as much as the ones that do, because ordering the wrong tier is the most expensive mistake a clothing brand makes here. The limits are set out before you order rather than in an email afterwards.
| Item | Detail |
|---|---|
| Videos | 1, filmed with your garments on a real body. |
| Length | Your choice of 15, 30, 45 or 60 seconds, priced individually. |
| Formats | all three: 9:16, 4:5 and 1:1, cut from the same shoot. |
| Content style | Try-on, outfit styling, get ready with me, unboxing, lifestyle or talking to camera. Chosen at checkout. |
| Creative direction | Full. Concept, script, styling and shot list developed here and agreed with you first. |
| Hook variations | 3, for wider testing and rotation as creative fatigues. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Ad platforms | all platforms, where Standard covers Meta, TikTok and Google. |
| Whitelisting | Included on request, so adverts can run from a creator handle. |
| Onward licensing | Not included. The licence covers your use, not resale to another brand. |
| Raw footage | Included. Every usable take, unedited, at original camera resolution. |
| Size stated on camera | Included at every tier. We say which size is worn and how it fits. |
| Couple led filming | Available at every tier at no extra cost. Ask in your brief. |
| Currency and VAT | Prices are in pounds sterling and no VAT is added. |
| Revisions | 2 full rounds. |
| Delivery | 10 working days from the garments arriving, by shared Google Drive. |
Why the video sits on the product page
The return is decided before the parcel is opened
Clothing is the only category where a large share of what you sell is expected to come back. The complaint is almost always the same one: it did not fit, or it did not look like it did on the website. A still photograph cannot answer either, because both are questions about movement and proportion.
- Studio photography sells the garment at its bestSteamed, clipped at the back, shot on one body type in controlled light. None of those choices survives the customer's bedroom mirror.
- A try-on answers the question the photograph avoidsHow long it actually is, how it sits when someone raises an arm, whether the waistband stays where it was put, what the fabric does after an hour of being worn.
- The size is said out loudA viewer who can hear which size is being worn, on a body they can see, orders that size. A viewer who is guessing orders two and sends one back.
- Colour and sheerness are shown, not correctedDeep reds and navies shift most between camera and screen, and light knits photograph opaque when they are not. Both are filmed in daylight against neutral, because a colour surprise on arrival reads as a wrong item rather than a lighting difference.
- A refused return is worth more than a won saleThe sale you keep costs nothing further. The one you lose costs outbound postage, inbound postage, handling and a garment that may not be resaleable at full price.
Why not just generate it
A real person on camera needs no AI label
Generated fashion video is the cheapest thing on the market and the least useful, because the one thing a clothing buyer needs is the one thing it cannot supply.
- The disclosure sits with you, not the toolMeta, TikTok and the FTC all require advertisers to disclose AI generated people, voices and lip sync, and the label measurably reduces click through rate. Filmed with a real person wearing your actual garment, none of this meets those definitions.
- A synthetic body cannot answer a fit questionA generated model has no size, so the video answers nothing and the return still happens.
- This is not an argument against the toolsVelena spent eleven months producing content for Picsart, much of it edited inside their own product.
The two things that cost the money
Raw footage and advertising rights
Raw footage
Every usable take, unedited, at original camera resolution, in the same folder as the finished cut.
- Every usable take, not a selects reel
- Delivered with the final video, not later
- Yours to re-cut throughout the term
Advertising reach
The same 12 months term as Standard, with the platform limit removed and whitelisting on request.
- No platform restriction, at any spend
- Creator whitelisting on request
- Not onward licensing to another brand
What we will not do
Nothing is clipped, pinned or tucked out of frame
Backclipping is standard practice on fashion shoots. A clip at the spine takes the slack out of a dress and makes it hang the way the pattern intended rather than the way it was cut. It is also, precisely, the thing that produces a return.
- The garment is worn as it arrivesNo clips, no pins, no fabric tucked behind the body, no shot framed to hide where a hem falls badly.
- If it does not fit, we say so before filmingYou are told rather than sent a video of something straining or swamping, and where an order has several pieces we suggest filming a different one.
- Honest is not unflatteringGood light, decent framing, a piece that suits the wearer. The distinction is between filming a garment well and filming one that has been quietly altered.
How it works
Order to delivery in four steps
- OrderPick your length above and it goes straight to your basket. Your ratio and content style are chosen at checkout.
- BriefSend your order number, concept and sizes through the contact page. We reply within one business day with the shipping address.
- ShipPost the garments by tracked delivery to High Wycombe, Buckinghamshire with the order number inside. Filming starts the day they land.
- ReceiveYour finished video arrives by shared Google Drive within 10 working days, ready to publish.
Sending from outside the UK
How this works if your stock ships from abroad
We work with clothing brands worldwide, and a try-on needs the real garment. This is what an overseas buyer needs before ordering rather than after.
- The clock starts on arrival, not on orderSend by any tracked international service to our High Wycombe, Buckinghamshire address. The working days quoted run from the day it reaches us, so add transit time.
- Mark it a commercial sample, pay duty at your endWe cannot clear a package held at customs, and one held long enough misses the launch it was filmed for.
- Send the size you want on cameraFit is confirmed against your brief before filming. A wrong size costs nothing to resolve at that point and cannot be resolved afterwards.
- Returns are by prior arrangementGarments go back tracked, at cost, if you say so in the brief and include a return address.
- What you are chargedPrices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Compare
The other packages
Same creator, same standard of filming on every tier. What changes is the script, the hook count, the rights and whether the raw footage comes with it.
StandardStandard
from £225 per video
Script, 2 hooks, all three formats, 12 months on Meta, TikTok and Google
View Standard- Premium
- Best value
Bundle, 3 videos
£595 for all three
3 Standard videos, 6 in total hooks, three angles tested
View the bundle
All four on the fashion and clothing packages page, finished work on the fashion UGC portfolio, other categories on the UGC portfolio hub.
Featured UGC portfolio
Fashion first, then the rest of the range
Every category is on the UGC portfolio hub.
Bespoke
A whole collection, or an ongoing content retainer?
Some clothing briefs do not fit a package: a full lookbook in one session, a drop with a fixed launch date, or a monthly retainer feeding an ad account across a season. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full collection or lookbook shoots
- Drops with a fixed launch date
- Monthly retainers across a season
- Higher volume than three videos
- Menswear and womenswear in one session
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Yes. A try-on only exists if the garment is here, so we film the actual pieces rather than working from images. Send your order number, brief and sizes through our contact page after checkout and we reply within one business day with our High Wycombe, Buckinghamshire address. Post by tracked delivery with the order number inside.
No. Organic only. No paid media rights at this tier. That covers your product page, your own social accounts and your email, with no time limit on organic use. For Meta, TikTok and Google placements order Standard, which carries a 12 month paid media licence.
Tell us the sizes you are sending and fit is confirmed before filming rather than after the parcel arrives. If a piece will not fit we say so and suggest another item from the same order rather than filming something that hangs badly. Menswear and unisex pieces are filmed by Dragos, so a mixed order can be covered in one session.
Most ecommerce galleries display 4:5 or 1:1 well and crop 9:16 badly, so pick the vertical ratio only if the video is going to Reels or TikTok first. Basic includes one ratio, chosen at checkout, and further ratios are a re-edit quoted separately. If you need every placement covered in one order, Standard includes all three.
No. Velena is a real person, she is the one on camera and behind it, and your actual garment is on her body at a stated size. There is no AI disclosure label to apply under Meta, TikTok or FTC rules. She has produced content for Picsart, an AI creative platform, so this is not a position against the tools.
No, at any tier. It is standard practice on fashion shoots and it is a direct cause of returns, because the customer receives something that hangs differently from the video they watched. If a piece does not fit well you are told rather than shown a version of it that does not exist.
Yes, on request, by tracked post at cost. Say so in your brief and include a return address. Pieces are worn only for filming and returned in the condition they arrived in.
10 working days, counted from the day the garments arrive at our High Wycombe, Buckinghamshire address rather than the day you order. The file arrives as an MP4 through a shared Google Drive.
Why it works
Premium in practice
What the source files are actually for
The coat filmed in early autumn is still the coat in December. What changes is the framing around it, so the same takes become a transitional piece, then a party outfit, then a sale item, without the garment ever leaving the warehouse again. On a one season drop that value never arrives, which is why it is written here rather than discovered afterwards.
Why the licence stops short of resale
Everything inside the term is yours to use however you like. Onward licensing is excluded because the footage is of a real person, and selling her performance to a third party is not something a product page can grant on her behalf. A specific arrangement can be discussed and priced, but it is a conversation rather than a checkbox.
Not sure this is the right tier? Tell us about the range and we will say so plainly, including when the answer is the cheapest thing we sell.
Full direction, 3 hooks, raw footage, all platforms
Pick your length above and it goes straight to your basket. Brief us straight afterwards.