Fashion and clothing UGC portfolio
Fashion UGC that moves, filmed on a real body
Try-on hauls, outfit styling, GRWM and paid ad creatives for clothing brands. Including couple led content, which is the one format a solo creator cannot supply. Watch the work first, then pick a package.
★★★★★ 5.0 on Google from 10 reviews
Start here
Four tiers, fixed prices, no consultation needed before ordering.
Real client work
Six fashion and clothing videos
Try-on, styling, GRWM and ad creative, all filmed on a real body rather than a mannequin or a model shoot. Click any thumbnail to play.
OGL
Clothing
ApparelFashion UGC
Brand to be confirmed
Try-onFashion UGC
Brand to be confirmed
StylingFashion UGC
Brand to be confirmed
GRWMFashion UGC
Brand to be confirmed
HaulFashion UGC
Brand to be confirmed
Ad creativeVideos load only when you press play, so the page stays fast. One of the six is named because the brand has confirmed we can. The others are shown by format while we confirm.
Why it matters in fashion
The return is the cost, not the sale
Online fashion loses more money to returns than to almost anything else, and the most common reason a garment goes back is that it did not look or fit the way the buyer expected. That is a content problem before it is a logistics problem.
- Fit on a real bodyStudio photography on a styled model tells a buyer what the garment looks like at its best. A try-on tells them what it looks like on a person moving around, which is the version they will actually own.
- Honest on fabric and feelWeight, stretch, sheerness and how it sits after an hour. These are the details that decide whether something is kept, and they cannot be photographed.
- Sizing said out loudWe say what size is being worn and how it fits. A buyer who orders the right size first time does not send anything back.
- What we will not doClip, pin or tuck a garment to make it hang better on camera. It is standard practice in fashion shoots and it is exactly what produces a return.
Behind the content
Stills from fashion shoots
Filmed, styled and edited in Buckinghamshire. These three are the same shoots the packages are built from, which is why they are the images on the tier cards too.
What we create
Six fashion and clothing formats
Which format your range needs usually comes down to where the video is going rather than what the garment is.
- Try-on haulSeveral pieces on a real body with honest commentary on fit, fabric and feel. The most shared format in fashion UGC, and the one that does most to prevent a return.
- Outfit stylingOne hero piece from several angles with styling context. Works hardest on new arrivals and launches, where the buyer has no reference point yet.
- GRWMA getting dressed routine with your pieces inside it. Long watch time and strong mid funnel effect, because the viewer stays for the content rather than the product.
- Unboxing and haulPackaging, first handling and genuine first impressions. Effective for new customer acquisition and for gifting occasions.
- Paid ad creativeHook first, built for Meta and TikTok, with the argument made in the first three seconds. Two hooks on Standard, three on Premium.
- Couple led fashionVelena and Dragos on camera together, for matching sets, couples styling and mixed gender ranges. Not something a solo creator can offer.
Order
Four packages, fixed prices
Same creator, same standard, different rights and volume. Prices are live from the shop, so what you see here is what you pay.
Entry
Basic
from £150 per video
Organic rights, all three formats
View BasicMost ordered
Standard
from £225 per video
Script, 2 hooks, 2 month ad licence
View StandardFlagship
Premium
from £350 per video
Raw footage, 12 month licence, whitelisting
View PremiumBest value
Bundle: 3 videos
£595 for three
3 Standard videos, 6 hooks in total
View the bundle
Full comparison on the fashion and clothing packages page. Every other category is on the UGC portfolio hub.
Client reviews
What clients say, word for word
"Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future."
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023."I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again."
Alex, Newmiuz. Google review, 5.0."Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging."
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who films your product
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, and appears on camera in beauty work. Three years of brand content, 13,000 Instagram followers and a direct feature in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.
Questions
About this work
Yes. Fashion UGC only works filmed on a real body, so we need the actual garments. Send your order number and brief through our contact page after checkout and we reply within one business day with our Buckinghamshire address. Ship by tracked post with the order number inside. Items are returned after filming on request.
Tell us the sizes you are sending and we will confirm fit before filming rather than after the parcel arrives. If a piece does not fit we will say so and suggest an alternative from the same order rather than filming something that looks wrong on camera.
Yes, and it is the one format most creators cannot supply. Velena and Dragos both appear on camera, which suits matching sets, couples styling, gifting campaigns and mixed gender ranges. Specify it in your brief and we confirm availability before filming.
Premium only. Every usable take, unedited, at original camera resolution, in the same Google Drive folder as the finished cut.
Five working days from the day your clothing arrives for Basic, seven for Standard, ten for Premium and ten to fourteen for the bundle. Counted from arrival rather than from the day you order.
Yes. We film in Buckinghamshire and work with fashion brands across the UK and Europe. You cover shipping to our address, and the finished files are delivered digitally wherever you are.
Why it works
What fashion UGC does that a lookbook cannot
Movement is the whole point
A garment photographed on a still model answers one question, which is what it looks like. Everything a buyer is actually worried about is a movement question. Does it ride up. Does it cling. Does the neckline sit where the picture suggests. A lookbook cannot answer any of those, and a thirty second try-on answers all three without saying a word.
Couple led content, and why almost nobody offers it
Most creator work is a single person, because most creators are a single person. Two people on camera opens matching sets, gifting campaigns, mixed gender ranges and anything where the product is worn by more than one body type in the same shot. It is the one thing on this page a competing creator cannot simply copy.
Where fashion brands usually start
Three Basic videos across the three garments you most want to shift will teach you more than one expensive advert, because you learn which piece the content works for as well as whether the content works at all. If you already run paid social, start at Standard, because organic rights on an asset destined for an ad account is money spent twice.
Ready to brief one? Compare the four packages, or tell us about the range and we will say which tier fits.
Get this for your range
Fixed prices, brief after checkout, files to your Google Drive in five to fourteen working days.