UGC Testimonials
A testimonial UGC video with raw footage and whitelisting
Full creative direction, 3 hook variations, every ratio, the raw camera files, and a 12 month paid media licence that lets the ad run from the creator account rather than yours.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until you approve the direction and all three openings. If nobody on your side will open the raw files and you are not running whitelisted, Standard is the better buy and we will say so if you ask.
What you get
What is included, and what is not
The rows that say not included carry this page. What a testimonial is licensed for matters more here than in any other category, because it is a person vouching for you rather than a product on a table.
| Item | Detail |
|---|---|
| Videos | 1, with the testimonial structured end to end. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Creative direction | Full. Velena develops the structure, the hooks and the delivery rather than executing a brief line by line. |
| Hook variations | 3, for a real three way test. |
| Formats | All of them, 9:16, 4:5 and 1:1. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Whitelisting | Included. The ad may run from the creator account, as Spark Ads on TikTok and Partnership Ads on Meta. |
| Onward licensing | Not included at any tier. Licensing Velena on to a separate brand is a different agreement, priced separately. |
| Raw footage | Included. Original camera files, unedited, alongside the exports. |
| Revisions | Included, 2 full rounds. |
| Product | You post it to our address in High Wycombe, Buckinghamshire. |
| Delivery | Within 10 working days of receipt, through a shared Google Drive. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- Full creative directionThe structure, the hooks and the delivery developed here rather than executed from your brief a line at a time.
- Three openings on one testimonialEnough variation to test price, quality and occasion separately instead of running a coin flip.
- The original camera filesUnedited, delivered with the exports, so your team can recut without booking a second session.
- Whitelisting inside the licenceThe ad runs from the creator account rather than the brand account, which is the whole reason a testimonial outperforms a brand ad.
- Every aspect ratioEvery placement covered from one session, including a product page and marketplace assets.
- Two revision passesBecause a creative this heavily used deserves to be right rather than merely delivered.
Why teams buy this one
Whitelisting is what you are really buying at this tier
- A testimonial from a brand account is an advertThe same words, posted by the brand, become a claim. Posted by the creator who said them, they stay a testimonial. Whitelisting is the only mechanism that keeps that distinction intact once money is behind it.
- Spark Ads and Partnership Ads, namedOn TikTok this runs as a Spark Ad. On Meta it runs as a Partnership Ad. Both need the creator to grant access, which is what this tier licenses and what the tiers below do not.
- Three openings map a hesitation, not a moodPrice, quality and occasion are the three places a considered purchase stalls. One opening each turns a creative buy into research you can act on.
- Raw footage matters more when a person is speakingA product can be reshot cheaply. A delivery that landed cannot be recreated on demand, so the takes from that session are the only material for a second version.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every testimonial enquiry, so they are answered in full here rather than as a row in a table.
Raw footage
Original camera files alongside the finished exports. A delivery that landed is the hard part, and the takes from that session are the only place another version can come from.
- Unedited camera files, delivered with the cut
- Recut into fresh variations in house
- Pull stills for product pages and email
- No second session and no second brief needed
The licence, and its edge
Organic use on your own channels plus paid media rights for 12 months from delivery. Whitelisting is inside it. Onward licensing to a separate brand is not, at this or any tier.
- Paid placements across Meta, TikTok and Google
- Spark Ads on TikTok, Partnership Ads on Meta
- Organic on your own channels continues afterwards
- No onward licensing of Velena to another brand
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket.
- BriefSend the order number, the three hesitations you want addressed and what you can evidence through the contact page. We reply within one business day.
- Approve the directionWe structure the account and all three openings, flag anything needing evidence, and send it for sign off before filming.
- ReceiveExports in every ratio, all three openings and the raw files arrive by shared Google Drive, with whitelisting access granted on request.
Send the product before the script is written, not after, because the script is built around using it rather than around describing it. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the clock starts the day it lands rather than the day it left you.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic- Standard
- Bundle, 3 videos
Bundle, 3 videos
£480 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the Testimonials packages page, and finished work sits on the UGC Testimonials portfolio. Every other category is in the main shop.
Bespoke
More voices than one creator can give you?
Some social proof briefs do not fit a package. A set filmed across several creators, a launch that needs a testimonial live on day one, a library built out over a quarter, or a product where the claims need legal sign off before a word is scripted. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Sets across more than one creator
- Launches with a fixed date
- Libraries built over a quarter
- Claims needing sign off before scripting
- Higher volume than three videos
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who is on camera
Velena Nikolova
Co-Founder and Creative Director
Velena is the person on camera and the person in the edit, so the delivery and the cut are judged by the same eye. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, checks what the script is allowed to claim, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Whitelisting lets your paid ad run from Velena's creator account rather than your brand account. On TikTok that is a Spark Ad, on Meta a Partnership Ad. The ad appears to come from the person who said the words, which is the entire mechanism.
No. A buyout would mean unlimited use with no end date, and that is not what this is. Organic use on your own channels plus paid media rights for 12 months from delivery. Whitelisting sits inside that term.
Three things. Full creative direction rather than a script written to your brief, 3 openings rather than 2, and the raw footage with whitelisting inside the licence.
No, and that is true at every tier. Onward licensing puts Velena on camera for a brand that never commissioned her, which is a separate agreement. Ask on the contact page and it gets priced properly.
Yes, and most brands do. Product page imagery, email headers and marketplace assets all come out of the same session at no extra cost.
Only if you can evidence it. Observable things get said freely. Percentages, timescales and health outcomes do not, on any tier, because a testimonial that cannot be substantiated is a liability rather than an asset.
Delivery runs to 10 working days from the day the product arrives, covering creative development, script and hook approval, filming, the edit and both revision passes.
In practice
Who this tier is actually for
Two kinds of buyer, and nobody else
Brands running whitelisted creator ads, and brands with somebody in house who will open the files. If neither is true, you are paying for two things you will not use, and the tier below does the same job.
The licence question worth asking any supplier
Ask whether whitelisting is included, and what the word buyout means in their contract. Most answers are vague, and vagueness is where rights disputes start. Ours is one term across everything, with organic continuing afterwards on channels you own.
What three openings are worth over a year
One session, cut three ways against three objections, is three creatives from a single fee and a map of what your market is stuck on. Velena has held a creator retainer with Picsart and appears in every video she cuts. Tell us who will open the files and we will say plainly whether this tier earns its price for you.
Direction, three openings, raw footage, whitelisting
Pick a length above and it goes straight to your basket. The ad can run from the creator account, which is the reason this format works.