UGC Testimonials
A scripted testimonial UGC video with two openings to test
One scripted testimonial with 2 hook variations, every aspect ratio delivered, and a 12 month paid media licence across Meta, TikTok and Google. The tier most brands running paid actually need.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until you approve the script, so nothing is said on camera that you have not read. If the video is only ever going on a product page, Basic does that job for less.
What you get
What is included, and what is not
The rows that say not included carry this page. What a testimonial is licensed for matters more here than in any other category, because it is a person vouching for you rather than a product on a table.
| Item | Detail |
|---|---|
| Videos | 1, delivered to camera. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Script | Included. Velena writes it around a hook, a hesitation, an answer and a result. |
| Hook variations | 2, the same testimonial opened two different ways for testing. |
| Formats | All of them, 9:16, 4:5 and 1:1. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Paid advertising | Included across Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. |
| Raw footage | Not included. Camera files sit on Premium. |
| Whitelisting | Not at this tier. Running the video from a creator account sits on Premium. |
| Onward licensing | Not included at any tier. Licensing Velena on to a separate brand is a different agreement, priced separately. |
| Revisions | Included, 1 full round. |
| Product | You post it to our address in High Wycombe, Buckinghamshire. |
| Delivery | Within 7 working days of receipt, through a shared Google Drive. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- A written scriptBuilt around four beats: the hook, the hesitation, what answered it, and what changed. Approved by you before anything is recorded.
- Two openings on one testimonialThe same account of the product, opened two different ways, so a media buyer has something to compare on day one.
- Every aspect ratioVertical, four by five and square from one session, which covers feed, Stories, Reels and a product page without a second brief.
- Paid media rights on the platforms that sell productStated as a term with an end date rather than as a vague permission.
- A full revision roundA proper pass against the delivered cut, not a caption change.
- A claims check before scriptingWe read what you want said and tell you which parts need evidence from you before they can be spoken on camera.
Why the script earns its place here
A testimonial cannot be improvised, and it cannot be over-rehearsed either
- Four beats, in that orderHook, hesitation, what answered it, what changed. Testimonials that skip the hesitation sound like advertising, and testimonials that skip the result sound like nothing at all.
- Two openings test the objection, not the creativeOne video tells you people watched. Two openings on the same account tells you which hesitation your market actually has, and that outlives the video by years.
- Scripted so it can be said naturallyThe words are written down so the beats land, then delivered in a single pass rather than performed line by line. A testimonial read off a card is the one thing worse than no testimonial.
- The claims check happens before the cameraYou approve the script, and we flag anything in it that needs evidence from you first. That is cheaper than finding out when a platform rejects the ad.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every testimonial enquiry, so they are answered in full here rather than as a row in a table.
Advertising rights
Organic use on your own channels plus paid media rights for 12 months from delivery. Stated as a term with an end date rather than as a vague permission, which is where most creator agreements come apart.
- Meta, meaning Facebook and Instagram
- TikTok, organic placements and Spark ads
- Google, including YouTube
- Organic on your own channels continues afterwards
Raw footage and whitelisting
Finished exports only, run from accounts you control. Recutting in house and running the ad from the creator account are both a tier up.
- No unedited camera files
- No whitelisting from a creator handle
- Two openings give you the testing variations instead
- Premium adds the footage and the wider licence
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket, with no call first.
- BriefSend the order number, the hesitation you want answered and what you can evidence through the contact page. We reply within one business day.
- Approve the scriptWe write the wording and both openings, flag anything needing evidence, and send it for sign off before filming.
- ReceiveEvery ratio and both openings arrive by shared Google Drive once the edit is signed off.
Send the product before the script is written, not after, because the script is built around using it rather than around describing it. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the clock starts the day it lands rather than the day it left you.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic- Premium
- Bundle, 3 videos
Bundle, 3 videos
£480 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the Testimonials packages page, and finished work sits on the UGC Testimonials portfolio. Every other category is in the main shop.
Bespoke
More voices than one creator can give you?
Some social proof briefs do not fit a package. A set filmed across several creators, a launch that needs a testimonial live on day one, a library built out over a quarter, or a product where the claims need legal sign off before a word is scripted. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Sets across more than one creator
- Launches with a fixed date
- Libraries built over a quarter
- Claims needing sign off before scripting
- Higher volume than three videos
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who is on camera
Velena Nikolova
Co-Founder and Creative Director
Velena is the person on camera and the person in the edit, so the delivery and the cut are judged by the same eye. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, checks what the script is allowed to claim, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Yes, and early enough for it to be used before the script is written. Send your order number and brief through the contact page after checkout and we reply with our address.
The same testimonial with two different first seconds. Run both in one ad set and let the data say which hesitation your audience carries. That is the cheapest useful test available in paid social.
Paid placements across Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. Organic use on your own channels plus paid media rights for 12 months from delivery.
No. Standard delivers finished exports in every ratio plus both openings. Camera files sit on Premium, which is the tier for teams that recut in house.
Velena writes it from your brief, structured around a hook, a hesitation, an answer and a result. You approve every word before filming, and anything needing evidence is flagged back to you at that point.
Not at this tier. Whitelisting is a different product rather than a bigger version of this one, and it sits on Premium.
Organic rights carry on. The paid term can be extended, quoted against what you are actually running rather than charged as a flat renewal.
In practice
Why most brands land on this tier
What the two openings are really testing
Not the creative. The objection. If the price hesitation beats the quality hesitation, you have learned what your market is actually stuck on, and that shapes your product page, your email flow and the next six videos.
Why a defined term matters for social proof
A testimonial ages differently from a product shot. It stays true as long as the product is unchanged, so a term measured in a year usually outlives the campaign it was bought for. A short licence forces a video that still works into retirement.
Where this stops being the right buy
If somebody on your side will cut fresh variations, or if you want the ad running from the creator account rather than yours, the ceiling here is the finished export and Premium is better value inside a year. Velena has produced creator video on retainer for Picsart. See the work on the UGC Testimonials portfolio or send us the objection.
Script, two openings, every ratio, paid rights
Pick a length above and it goes straight to your basket. You read the script before anything is filmed.