Unboxing UGC
An unboxing UGC video that comes with the raw footage
Full creative direction on hook, pacing and reveal, 3 hook variations, every ratio, and the raw camera files, with a 12 month paid media licence that includes whitelisting.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until you approve the concept and all three openings. If nobody on your side will open the raw files, the footage is the thing you are paying for and Standard is the better buy.
What you get
What is included, and what is not
The rows that say not included carry this page. A parcel opens once, so choosing the wrong tier is not something anybody can put right afterwards.
| Item | Detail |
|---|---|
| Videos | 1, with the reveal structured end to end. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Creative direction | Full. Velena develops the hook, the pacing and the reveal structure rather than executing a brief line by line. |
| Hook variations | 3, for a real three way test. |
| Formats | Every ratio, 9:16, 4:5 and 1:1. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Whitelisting | Included. The video may run through a partner, retailer or affiliate handle. |
| Onward licensing | Not included at any tier. Licensing Velena on to a separate brand is a different agreement, priced separately. |
| Raw footage | Included. Original camera files, unedited, alongside the exports. |
| Revisions | Included, 2 full rounds. |
| Product | You post it to our address in High Wycombe, Buckinghamshire. |
| Delivery | Within 10 working days of receipt, through a shared Google Drive. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- Full creative directionHook, pacing and reveal structure developed here rather than executed from your brief a line at a time.
- Three openings on one revealEnough variation to test product, occasion and objection separately instead of running a coin flip.
- The original camera filesUnedited, delivered with the exports, so your team can recut without a second parcel and a second opening that no longer exists.
- Whitelisting inside the licenceThe creative can run through a partner, retailer or affiliate handle without a separate rights negotiation.
- Every aspect ratioEvery placement covered from a single opening, including marketplace and app store assets.
- Two revision passesBecause a creative this heavily used deserves to be right rather than merely delivered.
Why teams buy this one
The material from one opening is the thing you are actually keeping
- Most categories can be reshot. This one cannotA skincare routine can be filmed again next week. A first reaction cannot, because the seal is broken and the surprise is spent. Premium is the only tier where the material from that single opening stays with you.
- Three openings map a physical product funnelA shopper stalls for one of three reasons: they do not want the thing, they do not believe it is worth the money, or they cannot see the occasion for it. One opening each turns a creative purchase into research.
- Whitelisting is where physical campaigns stallRunning through a retailer or affiliate handle normally triggers a fresh rights conversation halfway through a launch. Here it is settled in the licence before you brief.
- Stills come out of the same filesProduct page imagery, email headers and marketplace assets all live inside the footage you already own, which is why this tier works out cheaper across a year than it looks on the day.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every unboxing enquiry, so they are answered in full here rather than as a row in a table.
Raw footage
Original camera files alongside the finished exports. In this category that matters more than in any other, because the opening cannot be staged twice.
- Unedited camera files, delivered with the cut
- Recut into fresh variations in house
- Pull stills for product pages and email
- No second parcel and no second opening needed
The licence, and its edge
Organic use on your own channels plus paid media rights for 12 months from delivery. Whitelisting is inside it. Onward licensing to a separate brand is not, at this or any tier.
- Paid placements across Meta, TikTok and Google
- Whitelisting through partner and retailer handles
- Organic on your own channels continues afterwards
- No onward licensing of Velena to another brand
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket.
- BriefSend the order number, the packaging detail, your audience and any references through the contact page. We reply within one business day.
- Approve the directionWe structure the hook, the pacing and the reveal, then send the concept and all three openings for sign off while the parcel is still sealed.
- ReceiveExports in every ratio, all three openings and the raw files arrive by shared Google Drive.
Send the product exactly as a customer receives it: sealed, with the outer box, tissue, inserts and any card in place. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the clock starts the day it lands rather than the day it left you.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic- Standard
- Bundle, 3 videos
Bundle, 3 videos
£495 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the Unboxing packages page, and finished work sits on the Unboxing UGC portfolio. Every other category is in the main shop.
Bespoke
A full range, a launch, or a monthly box?
Some unboxing briefs do not fit a package. A whole range filmed from one delivery, a launch with a fixed press date, a subscription box that needs the same treatment every month, or a seasonal campaign shot in a single block. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full ranges filmed from one delivery
- Launches with a fixed press date
- Monthly subscription box retainers
- Seasonal and gifting campaigns
- Higher volume than three videos
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who opens your parcel
Velena Nikolova
Co-Founder and Creative Director
Velena opens the box on camera and edits every video herself, so the reaction and the cut come from the same person. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, receives your parcel, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Because the parcel opens once. In most categories a weak cut can be reshot next week. Here the seal is broken and the genuine first reaction is spent, so the files from that single opening are the only route to another version of the video.
Three things. Full creative direction rather than a script written to your brief, 3 openings rather than 2, and the raw footage with whitelisting inside the licence.
Yes. Whitelisting is included, so the creative can run through a partner, retailer or affiliate handle without a separate rights conversation. That is usually the sticking point on a physical product launch.
No, and that is true at every tier. Onward licensing puts Velena on camera for a brand that never commissioned her, which is a separate agreement rather than a bigger version of this one. Ask on the contact page and it gets priced properly.
Yes, and most brands do. Product page imagery, email headers and marketplace assets all come out of the same opening at no extra cost.
Usually yes if you run paid seriously, because the footage turns one opening into several creatives and a set of stills. If you are still testing whether the format suits you, start at Basic.
Delivery runs to 10 working days from the day the parcel arrives, covering creative development, concept and hook approval, filming, the edit and both revision passes.
In practice
Who this tier is actually for
Two kinds of buyer, and nobody else
Brands with somebody whose job is paid acquisition, and brands whose packaging cost real money. If there is a media buyer who will open the files, or a box worth photographing properly, the arithmetic works out here rather than a tier down.
The licence question worth asking any supplier
Ask whether whitelisting is included and what happens the day the term ends. Most answers are vague, and vagueness is where rights disputes begin. Ours is one term across everything, with organic continuing afterwards on channels you own.
What raw footage is worth over a year
One opening, cut three ways across three seasons, is three creatives from one shoot fee. That is the whole argument, and it it only holds if somebody actually opens the files. Tell us who that person is and we will say plainly whether this tier earns its price for you. Velena has held a creator retainer with Picsart and appears in every video she cuts. Finished work sits on the Unboxing portfolio.
Direction, three openings, raw footage, whitelisting
Pick a length above and it goes straight to your basket. The parcel opens once, so keep everything that comes out of it.