Unboxing UGC
A scripted unboxing UGC video with two openings to test
One scripted reveal with 2 hook variations, every aspect ratio delivered, and a 12 month paid media licence across Meta, TikTok and Google. The tier most brands running paid actually need.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until you approve the script, so the parcel is not opened against wording you have not read. If you have no ad account and no plans for one, Basic does the same job for less.
What you get
What is included, and what is not
The rows that say not included carry this page. A parcel opens once, so choosing the wrong tier is not something anybody can put right afterwards.
| Item | Detail |
|---|---|
| Videos | 1, filmed with your real product. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Script | Included. Velena writes it, with a creative direction brief alongside. |
| Hook variations | 2, the same reveal opened two different ways for testing. |
| Formats | Every ratio, 9:16, 4:5 and 1:1. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Paid advertising | Included across Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. |
| Raw footage | Not included. Camera files sit on Premium. |
| Whitelisting | Not at this tier. Running the video through a partner handle sits on Premium. |
| Onward licensing | Not included at any tier. Licensing Velena on to a separate brand is a different agreement, priced separately. |
| Revisions | Included, 1 full round. |
| Product | You post it to our address in High Wycombe, Buckinghamshire. |
| Delivery | Within 7 working days of receipt, through a shared Google Drive. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- A written script and direction briefVelena writes the beats before the box is opened, so the reveal lands where somebody chose rather than wherever it happens to fall.
- Two openings on one revealThe same unboxing filmed with two different first seconds, so a media buyer has something to compare on day one.
- Every aspect ratioVertical, four by five and square from the same shoot, which covers feed, Stories, Reels and marketplace listings without a second brief.
- Paid media rights on the platforms that sell productStated as a term with an end date rather than left vague, which is where most creator agreements go wrong.
- A full revision roundA proper pass against the delivered cut, not a colour tweak and a caption change.
- Script approval before the seal breaksThe one gate that makes revisions about polish rather than about a shoot nobody can repeat.
Why the script earns its place
A reveal without a script is a parcel being opened on camera
- The first second decides the restMost unboxing content opens on a box sitting on a table, which is the least interesting frame available to it. A written hook puts the interesting thing first and the box second.
- The smallest useful test needs two openingsOne video produces an anecdote. Two first seconds on the same reveal tells you whether your audience responds to the product or to the occasion, and that answer outlives the video.
- Beats, not stiffnessWhere the pause falls, when the insert gets read, which item comes out last. Scripted does not mean wooden. It means the moments arrive in an order somebody chose on purpose.
- Approved before anything is unwrappedYou read and sign off the script and both openings while the parcel is still sealed, which is what makes a revision round meaningful on a shoot that cannot be repeated.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every unboxing enquiry, so they are answered in full here rather than as a row in a table.
Advertising rights
Organic use on your own channels plus paid media rights for 12 months from delivery. Stated as a term with an end date rather than as a vague permission, which is where most creator agreements come apart.
- Meta, meaning Facebook and Instagram
- TikTok, organic placements and Spark ads
- Google, including YouTube
- Organic on your own channels continues afterwards
Raw footage and whitelisting
Finished exports only, run from accounts you control. Recutting in house and running through somebody else's handle are both a tier up.
- No unedited camera files
- No whitelisting through a partner account
- Two openings give you the testing variations instead
- Premium adds the footage and the wider licence
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket, with no call first.
- BriefSend the order number, the packaging detail and what a viewer should remember through the contact page. We reply within one business day.
- Approve the scriptWe write the wording and both openings and send them for sign off before the parcel is opened.
- ReceiveEvery ratio and both openings arrive by shared Google Drive once the edit is signed off.
Send the product exactly as a customer receives it: sealed, with the outer box, tissue, inserts and any card in place. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the clock starts the day it lands rather than the day it left you.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic- Premium
- Bundle, 3 videos
Bundle, 3 videos
£495 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the Unboxing packages page, and finished work sits on the Unboxing UGC portfolio. Every other category is in the main shop.
Bespoke
A full range, a launch, or a monthly box?
Some unboxing briefs do not fit a package. A whole range filmed from one delivery, a launch with a fixed press date, a subscription box that needs the same treatment every month, or a seasonal campaign shot in a single block. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full ranges filmed from one delivery
- Launches with a fixed press date
- Monthly subscription box retainers
- Seasonal and gifting campaigns
- Higher volume than three videos
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who opens your parcel
Velena Nikolova
Co-Founder and Creative Director
Velena opens the box on camera and edits every video herself, so the reaction and the cut come from the same person. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, receives your parcel, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Yes, and it should arrive sealed exactly as a customer receives it. Send your order number and brief through the contact page after checkout and we reply with our address.
The same reveal with two different first seconds. Run both in one ad set and let the data say which framing your audience responds to. That is the cheapest useful test available in paid social.
Paid placements across Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. Organic use on your own channels plus paid media rights for 12 months from delivery.
No. Standard delivers finished exports in every ratio plus both openings. Camera files sit on Premium, which is the tier to choose if your team recuts creative in house.
Velena writes it from your brief. You send the product, the packaging detail and what a viewer should remember, and you approve the wording before the box is opened. Nothing is filmed against a script you have not read.
Not at this tier. Onward licensing and whitelisting are a different product rather than a bigger version of this one, and both sit on Premium.
Organic rights carry on. The paid term can be extended, quoted against what you are actually running rather than charged as a flat renewal.
In practice
Why most brands land on this tier
What the two openings are really testing
Not the creative. The positioning. If a gifting frame beats a product frame, that is information about your market which shapes the next six videos and the next season of paid, long after this particular file has been retired.
Why a defined term matters for physical product
Seasonal creative gets reused. A short licence forces a good video into retirement before the next gifting cycle comes round, which means paying twice for the same idea. A term measured in a year lets one shoot carry a full cycle without a rights conversation.
Where this stops being the right buy
If somebody on your side will open the files and cut fresh variations, the ceiling here is the finished export and Premium is better value within a year. Velena has produced creator video on retainer for Picsart. See the finished work on the Unboxing portfolio or send us the product and we will say which way we would go.
Script, two openings, every ratio, paid rights
Pick a length above and it goes straight to your basket. We write the script before the box is opened.