Hotel content packages
Hotel content packages, filmed over a stay rather than a visit
Four packages, each built around a long form property film with Reels cut from the same footage. Two creators, one to three nights on site, and the property covers the stay and travel rather than a production invoice that grows afterwards.
Four hotel packages, from
Nothing is booked until dates are agreed in writing. We work UK wide and take properties across Europe and further afield, so an overseas hotel is as welcome as a British one. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
The four
Every hotel package, with the film named
The film is the product. The Reels are cut from the same footage, which is why there are more of them than a shoot priced per video would give you, and why each one costs less than a standalone UGC video does.
- Entry
The Property Film
£1,950
One night on site, bed and breakfast
The filmA 10 to 15 minute property film
- 1 property film, 10 to 15 minutes
- 6 Reels cut from the same footage
- 10 social stills
- B roll pack, yours to keep
- Organic rights on your own channels
- Most ordered
Film and Campaign
£3,200
Two nights on site, full board
The filmA 15 to 20 minute property film
- 1 property film, 15 to 20 minutes
- 10 Reels cut from the same footage
- 15 social stills
- Stories pack and captions
- Paid media rights included
- Flagship
Seasonal Campaign
£4,800
Three nights on site, full board
The filmA 20 to 30 minute themed film
- 1 themed film, 20 to 30 minutes
- 14 Reels, a month of posting
- 20 social stills
- Stories pack and a full caption pack
- Paid rights and whitelisting
- Ongoing
Monthly Retainer
£1,800/mo
One visit a month with an overnight stay
The filmA monthly rhythm rather than one push
- 8 Reels every month
- 10 social stills every month
- Stories pack and captions
- Monthly review, what worked and what next
- Paid media rights included
The four side by side
Every row that says no matters as much as every row that says yes. Ordering the wrong package is the expensive mistake here, so the ceilings are on the page rather than discovered afterwards.
| Property Film | Film and Campaign | Seasonal | Retainer | |
|---|---|---|---|---|
| Price | £1,950 | £3,200 | £4,800 | £1,800/mo |
| Nights on site | 1 | 2 | 3 | 1 a month |
| Board | Bed and breakfast | Full board | Full board | Full board |
| Property film | 10 to 15 min | 15 to 20 min | 20 to 30 min | None |
| Reels | 6 | 10 | 14 | 8 a month |
| Social stills | 10 | 15 | 20 | 10 a month |
| Stories pack | No | Yes | Yes | Yes |
| Caption pack | No | Yes | Full pack | Monthly |
| B roll pack | Yes | Yes | Yes | Yes |
| Advertising rights | Organic only | Paid included | Paid included | Paid included |
| Whitelisting | No | No | Yes | No |
| Performance review | No | No | No | Monthly |
| Travel | Covered by the property | Covered | Covered | Covered |
| Aspect ratios | All three | All three | All three | All three |
The entry package is organic only, and that is the row people miss. Buying it first and then needing paid rights means paying for the asset twice. If any of this is destined for an ad account, start at Film and Campaign.
Three questions decide it, and none of them is budget
Which package
- Is your restaurant part of what you sell?If yes you need two nights and full board, because lunch and dinner service cannot be filmed on a bed and breakfast basis. That rules out the entry package for most country house and spa hotels.
- Will any of this go into an ad account?If yes, start at Film and Campaign. The entry tier is organic only, and buying it first then needing paid rights means paying twice for the same footage.
- Is this a season, or the property?The Seasonal Campaign films Christmas, or summer, while the building is dressed and the offer is live. Film and Campaign films the property as it is, all year. Different jobs rather than more of the same.
And one that decides the retainer
- Does your occupancy swing hard by season?A single annual shoot can only ever be right for one quarter of the year. If your property looks and sells differently in February and August, a monthly rhythm beats a bigger one off.
- Do you already have a library?A property with strong footage and nobody posting it needs the retainer rather than another shoot. That is a posting problem, and more filming does not solve it.
- Is anyone briefing and reviewing?The retainer includes a monthly review of what worked and what comes next. The one off packages do not, because there is nothing to review after a single visit.
The output
Three cuts from real hospitality shoots
Filmed on working stays for properties including Leitlhof San Candido and for No Escape London. The long form property films go to the client rather than being published here. Click any to play, nothing loads until you do.
A room reveal
Filmed on a working stay
HotelsA five star Alpine stay
Property and grounds
HotelsA London restaurant
Dining and service
RestaurantsAll three were filmed and edited by the two of us. The full library is in the hotels and restaurants portfolio.
What the property provides
Your side of it
- A room for twoOne, two or three nights depending on the package. Bed and breakfast on the entry tier, full board above it.
- Travel to the propertyWe are in Buckinghamshire and work UK wide. Anything beyond the usual radius is quoted before booking rather than added afterwards.
- Access, and your policy on peopleWhich areas we can film, whether staff appear and whether guests are avoided entirely. Most properties say staff yes and guests no.
- That is the whole listNo crew, no lighting hire, no location fee and no second unit. Two people arrive with what they need.
Ours
- Both founders, on every shootVelena films and edits, Dragos runs the shot plan and appears on camera for dining and couple content. No subcontractors and no rotating freelancers.
- One fee, agreed before we travelThere is no expenses invoice afterwards and no day rate on top.
- Delivery in 10 working daysEverything together through a shared drive, rather than in instalments.
- Rights on the page, not in an appendixWhat you can and cannot do with the footage is in the comparison table above, before you commit.
Choosing between the four
Most properties should start with Film and Campaign, because two nights covers a restaurant and paid rights are included. The entry package suits a property that mainly needs the hero film and does not run ads. If occupancy swings hard by season, the retainer beats any of the one offs.
Lunch and dinner service cannot be filmed by creators who are not eating there. Sitting in a working service is how the footage gets the atmosphere that separates hospitality content from a food shoot, which is why full board is a production requirement above the entry tier rather than a courtesy.
Interiors carry the shoot. A property gives four locations without leaving the building, so rain changes the running order rather than the outcome. Exteriors are rescheduled within the stay where possible, and if a package depends on a specific exterior we say so before booking rather than afterwards.
Far enough that the content is live before the season sells rather than during it. Christmas content that publishes in December is late, because the booking decisions were made in October. Tell us the season you are selling and we will work back from it.
On every package except the entry tier, which is organic only. Paid rights cover Meta, TikTok and Google with no separate licence fee. The Seasonal Campaign adds whitelisting, meaning ads can run from our handles as well as yours.
Only to whatever policy you set, and it is agreed before we arrive. Most properties say staff yes and guests no, which works well: staff at work is what makes a property feel alive, and guests can be avoided entirely by scheduling around them.
The answer depends on whether the property changes through the year. A hotel with strong seasons benefits from a monthly rhythm that keeps the channels matching what is actually being sold. A property that looks the same year round is usually better served by one strong library and someone posting it properly.
A room for two for the nights the package states, travel to the property, and access with a stated policy on people. Nothing beyond that. No crew, no lighting hire, no location fee, no second unit and no day rates on top.
A group is scoped rather than packaged, because the economics change once travel and setup are shared across sites. Openings with a fixed press date, longer stays than three nights and properties well outside the usual radius work the same way. Send the details and we come back with a scope and one figure.
Delivery is 10 working days after the visit, through a shared drive, everything together. Nothing arrives in instalments and nothing is charged afterwards.
What a night on site actually buys
A property gives more per hour than anything else we film. A room, a corridor, a breakfast service and a bar are four locations without leaving the building, which is why a single night produces a long form film and six Reels while a product shoot produces one video. The constraint is never material, it is light, and light is why a visit has to span an evening and a morning rather than an afternoon.
Breakfast is filmed at breakfast. Not staged at three in the afternoon with the curtains adjusted. It is the most requested shot by hotels and the one most often faked elsewhere, and it is the clearest example of what a stay produces that a half day visit cannot. The same applies to a bar at dusk and a room before it has been lived in.
Where the two nights go in detail. The hour by hour breakdown of a Film and Campaign shoot, block by block, is on the two nights page, which also carries an estimator for what shifting bookings away from the OTAs is worth against the fee.
The rest of the range. All seven hospitality products, restaurants included, are on the hospitality hub. Restaurants alone are on the restaurant packages page, ongoing posting is hospitality social media management, and the sector benchmarks are in our UK hospitality report. What the work looks like for a named property is in the case studies.
Bespoke
A group, a launch, or something not on this list
Some briefs do not fit a package. A full catalogue in one session, a monthly creative retainer, a launch with a fixed date, or a range where forty products need the same treatment. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Multi property groups
- Openings with a fixed press date
- Weddings and events seasons
- Longer stays than three nights
- Properties outside the UK
Client reviews
What clients say, word for word
“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0.“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who arrives
Both of us, on every hospitality shoot
Velena Nikolova
Co-Founder and Creative Director
Velena Nikolova films and edits every video. A lifestyle creator featured in Women's Health, she is on camera for the property, the rooms and the dining content. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos Nistor handles scheduling, the shot plan and delivery, and appears on camera for couple and dining content. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Our channels
If you would rather watch than read
Velena and Dragos
Travel, food and influencer content from the two of us, and the channel where the long form work lives.
Open the channelVelena Lifestyle
The agency channel. UGC examples, client work and finished campaign videos.
Open the channel
Pick a package, then we agree dates
Nothing is booked until the diary is confirmed in writing, and both of us are on every shoot. We have worked with 100+ brands since 2022 and reply within one business day. If a cheaper package is the right one for your property, we will say so.