WooCommerce services
Find out what is actually wrong with your store
A written health check of your WooCommerce store: checkout tested end to end by a person buying something, speed, plugin conflicts, security, on-site SEO and the things quietly costing you orders. Up to 100 products or pages. Diagnosis only, with a fix list you can hand to anyone.
★★★★★ Rated 5.0 from 10 Google reviews
One off, credited against a plan
We make no changes to your store. If you join a management plan afterwards, this fee comes off your first quarter.
Prices are in pounds sterling and no VAT is added. International stores are welcome, and the currency shown is the currency charged.
What you get
Exactly what is included, and what is not
An audit is worth having only if it tells you what to do first. This one ends in a prioritised list, not a hundred page export from a crawler that nobody reads twice.
| Item | Detail |
|---|---|
| Scope | One WooCommerce store, up to 100 products or pages. |
| Checkout | Tested end to end as a real customer, including payment, shipping and email confirmations. |
| Speed | Core Web Vitals and load performance, on mobile and desktop, with the causes named. |
| Plugin stack | Every active plugin listed, with conflict risk, abandonment risk and duplication flagged. |
| Security | Posture review: versions, exposed endpoints, login hardening, backup status. |
| On-site SEO | Indexation, titles and descriptions, product schema, sitemap and Search Console health. |
| Conversion blockers | The things costing you orders that are not technical faults, named plainly. |
| Deliverable | A written report and a prioritised fix list, ordered by impact against effort. |
| Turnaround | The report lands within 5 working days of access being granted. |
| Changes to your site | None. This is diagnosis. We do not touch anything without a separate agreement. |
| Implementation | Not included. We can quote it, or you can hand the list to your own developer. |
| Platform | WooCommerce on WordPress only. |
| Credit | The fee comes off your first quarter if you join the Care or Growth plan. |
Why it exists
Three very different people buy this
The audit is the front door to everything else here, and it works for three people whose situations look nothing alike.
- 01Something is wrong and nobody can say what
Sales dipped, the site feels slow, or a plugin update broke something last month. You need a diagnosis before you spend money on a fix, and you need it in writing rather than as an opinion on a call.
- 02You are thinking about moving platforms
Migrations vary enormously depending on product data, URL structures and what is plugged in. The audit tells us exactly what is involved, which is why we start here rather than quoting a migration blind.
- 03You want us to look after the store
No store joins a management plan without one. We are not taking responsibility for a plugin stack we have never examined, and you are not paying us to discover it slowly.
In all three cases the report is yours to keep and act on however you like, including by hiring somebody else.
Included
What the price covers
- A real checkout testWe go through your checkout as a customer would, on mobile and desktop, and tell you where it leaks. This is the single most valuable page on a store and the one most rarely tested properly.
- Performance with causes attachedNot a score. The specific things making it slow, in the order worth fixing them.
- The plugin stack, examinedWhat is installed, what is abandoned, what is duplicating something else, and what is most likely to break at the next update.
- Security postureVersions, login exposure, and whether your backups would actually restore.
- On-site SEO for a shopProduct schema, indexation and the ecommerce specific issues generic SEO audits miss.
- A prioritised fix listOrdered by impact against effort, so you know what to do first and what can wait.
The boundary
Diagnosis, deliberately
This product ends with a document. That is a feature rather than a limitation, and it is worth understanding why before you buy.
The findings
Everything we find, written down, in an order you can act on. It is yours whether or not you ever work with us again.
- Written report, plain English
- Prioritised by impact against effort
- Screenshots and specifics, not generalities
- Useful to any developer, not just us
The fixing
We make no changes to your store as part of this. Implementation is agreed separately, or you take the list elsewhere.
- No changes made to your site
- No plugin installs or edits
- Implementation quoted separately
- Fee credited if you join a care plan
How it works
Order to report in four steps
- OrderAdd it to your basket. No consultation call required first.
- AccessSend your store URL through the contact page with your order number. We reply within one business day and tell you exactly what access we need.
- ExamineWe test the checkout, measure performance, review the stack and go through the store as a customer and as an administrator.
- ReportThe written report and the prioritised fix list, within 5 working days of access, plus a call to walk through it if you want one.
Terms in plain English
What you are agreeing to, without the legal register
You are about to give two strangers administrator access to the thing that takes your money. These are the clauses that actually govern that, written the way we would say them across a table.
- We change nothingDiagnosis only, confirmed in writing before you grant access. Nothing installed, edited, deleted or updated.
- The account is temporary and yours to revokeYou create it, you delete it the day the report lands. We never ask for payment gateway or banking credentials, and no honest audit needs them.
- What we see stays with usYour revenue figures, your supplier arrangements and anything else visible in an administrator account are confidential and are not repeated to anyone.
- The report is yours outrightAct on it, ignore it, or hand it to a different developer. There is no clause anywhere that ties the findings to hiring us.
- We will turn work downIf the audit finds a job we are not the right people for, we say so and name what you actually need.
- The rest is on the terms pagePayment, liability and confidentiality are set out in full on the terms and conditions. Read those rather than a summary of them.
Compare
The rest of the range
The audit is where most existing stores start. What follows depends on what it finds.
Starting freshStore Build
£3,450 one off
A complete new store, up to 20 products, handed over in full.
View the build- Already have a site
- After the audit
Care plan
£245 per month
Updates, backups, monitoring and a checkout test after every update run.
View the plan
Everything side by side on the WooCommerce agency page.
Bespoke
A store bigger or stranger than this page assumes?
Some stores do not fit a fixed scope. A catalogue in the thousands, a multi site network, a heavily customised checkout, a migration off another platform, or a store where the real question is whether to rebuild at all. When that is the shape of it we scope the work rather than stretching this product until it stops meaning anything.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Catalogues in the thousands
- Multi site or multi currency networks
- Migrations off another platform
- Heavily customised checkouts
- Stores where a rebuild may be the answer
Client reviews
What clients say, word for word
“Working with Velena and Dragos has been one of the best decisions I have made for my business. They built my entire ecommerce website from scratch, with over 870 products and worldwide shipping, and the result is exactly what I had hoped for.”
Silvi, SILVI The Artist. Client testimonial.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
One team, from the first brief to the last hand off
Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit, so the idea and the execution never pass between strangers. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the schedule and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
No. This is diagnosis only and we say so in writing before you grant any access. Nothing is installed, edited, deleted or updated. If you want the findings implemented, that is agreed separately, and you are equally free to hand the list to your own developer.
Read access covers most of it. For the plugin stack and security sections we ask for a temporary administrator account, which you delete the day the report lands. We will tell you exactly what we need before you create anything, and we never ask for your payment gateway or bank credentials.
No. Tools generate part of the performance and SEO data, as they should, but the checkout test, the plugin stack review and the conversion findings are done by hand. The value is not the data, it is the ordering: knowing which three things to fix first out of forty possible ones.
Yes, and it protects both of us. We would otherwise be taking responsibility for whatever is already in your store and being blamed for faults that predate us, while you would be paying us to discover them slowly. The fee comes off your first quarter, so joining a plan makes the audit effectively free.
Not as this product. We audit WooCommerce only. If you are considering moving to WooCommerce, get in touch through the contact page: migrations are scoped individually because product data, URL structures and integrations vary far too much to price blind.
We reply within one business day to arrange access, and the report lands within 5 working days of that access being granted. The variable is how quickly the account is created rather than how long the work takes.
Then that is the finding, and it is worth knowing. We would rather write a short report saying your store is in good shape than manufacture problems to justify the fee. In practice that is rare on stores over a year old, but it does happen, and when it does we say so.
Yes. It is written in plain English with the reasoning shown, and every item says what it costs you in practice rather than only naming the fault. It is also specific enough that a developer can work straight from it, which is the harder of the two jobs.
Why it works
The audit in practice
Why the checkout gets tested by a human
Automated tools do not buy things. They will tell you a page is slow and miss entirely that your shipping calculator fails on a valid postcode, or that the confirmation email lands in spam, or that the mobile keyboard covers the card field. Those faults cost real orders every day and none of them show up in a crawl. Somebody has to go through and buy something.
Why the plugin stack matters more than most owners think
Most WooCommerce stores accumulate plugins the way a garage accumulates tools, and nobody removes anything in case it breaks something. The risk is not the number, it is the abandoned ones: a plugin last updated three years ago is a security exposure and a compatibility failure waiting for the next core release. Knowing which of yours are in that state is usually the most immediately actionable thing in the report.
What ordering the list is actually worth
Any competent audit can produce forty findings. The difficult and useful part is saying which three matter this month and which of the rest can wait a year, because a store owner with a job to do cannot act on forty. That ordering is the product, and it is why this report is short rather than long.
Why we audit the platform we run ourselves
The site you are reading this on is a WooCommerce store, our honey brand is another, and the store we built for Silvi the Artist carries a catalogue in the hundreds with worldwide shipping. Every fault named in this report is one we have met on a store of our own or a client's, which is a different thing from reading about it.
Not sure this is what you need? Describe what is happening and we will say plainly whether an audit will answer it.
Find out what is wrong before you pay anyone to fix it
Written report, prioritised fix list, and the fee comes off a care plan if you join one.