Brand Launch, both audiences in one month

What you get

What is included, and what is not

The rows that say not included carry this page. What you are buying is access to an audience that already exists, so the disclosure row and the rights row matter more than the count.

Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.

Included

What the price covers

• Two Reels and two LinkedIn postsFour publications across two audiences from a single briefing round rather than two separate engagements.
• Written as one campaignThe same argument in two registers. A consumer post and a business post about the same launch should not read as though they came from different companies.
• Both founders postingThe only packages where both accounts run at once are this one and Full Campaign.
• Comment handling on the LinkedIn sideIncluded after each post, where it does the most work.
• One approval roundAll four come back together, so you see the whole launch before any of it is live.
• Cheaper than buying the pairsTwo single features and two single posts bought separately cost considerably more than this.

Why both channels at once

A launch is heard once, and not everyone is in the same place

• Your buyer and your partner are different peopleThe consumer who buys the product and the retailer, distributor or agency who might stock it are on different platforms and want a different sentence. A launch that only speaks to one of them is half a launch.
• Coordinated is not the same as duplicatedThe two sides say the same thing differently. Copying an Instagram caption onto LinkedIn is the fastest way to make both audiences ignore it.
• One brief, one round, one set of datesThe reason this costs less than the pieces is that the understanding happens once. Two separate engagements would mean explaining the product twice.
• It is a launch package, not a retainerFour posts across a month makes an announcement land. Sustained presence across a quarter is Full Campaign, which also adds the rights.

The two things that decide the tier

Disclosure and what you may do with the post

These are the two questions that arrive in almost every influencer enquiry, so they are answered in full here rather than as a row in a table.

How it works

Order to delivery in four steps

1. OrderOne fixed price for all four, added straight to your basket.
2. BriefSend the order number, the launch, the date it has to land and who it matters to on each side through the contact page. We reply within one business day.
3. Approve the launchWe write all four and send them together with the dates, so you approve the whole thing at once.
4. PublishedThe four go live across the window, LinkedIn comments are handled, and everything stays up for 12 months.

Follower counts are stated because they are facts. Reach, impressions and engagement are not promised, because nobody controls them and any agency that guarantees a number is guessing with your money. If a post underperforms we will tell you why we think it did, and we will not quietly repost it to inflate a number. We work with brands worldwide; nothing has to be posted to us unless the brief needs a product in shot, in which case send it to High Wycombe, Buckinghamshire and add your own transit time.

Questions

Before you order