Influencer packages
One LinkedIn post to a founder and marketing audience
1 post published on Dragos's LinkedIn account to 25,000 followers, labelled as a paid partnership, and left live for 12 months. The B2B half of what we sell.
★★★★★ 5.0 on Google from 10 reviews
One fixed price
Nothing is published until you approve the copy. If your buyer is a consumer rather than a business, Instagram Brand Feature is the right package and this one will not reach them.
What you get
What is included, and what is not
The rows that say not included carry this page. What you are buying is access to an audience that already exists, so the disclosure row and the rights row matter more than the count.
| Item | Detail |
|---|---|
| What is published | 1 post on Dragos's LinkedIn account. |
| Audience | 25,000 followers. Founders, marketers and agency people, which is a different audience from the Instagram one in every respect. |
| Window | Published once, within a single publication agreed with you. |
| Stays live for | 12 months from publication. |
| Format | Written post with an image or a short video, whichever suits the argument. |
| Disclosure | Stated in the copy and tagged as a paid partnership. Not optional. |
| Approval | You approve the caption and the edit before anything is published. |
| Not included. That is Instagram Brand Feature, or Brand Launch for both. | |
| Content rights | Not included at this tier. Reposting and paid usage start at Full Campaign. |
| First publication | Within 3 working days from brief approval, once the brief is approved. |
| Reach and engagement | Not promised. See the panel below. |
| Comment handling | Included. Replies for the first working week after publication. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- One post to a business audienceTwenty five thousand founders, marketers and agency people, which is a harder audience to reach with paid than almost any other.
- Written rather than filmedLinkedIn rewards an argument, not a production. The post is written from your brief and reads like a person, not a press release.
- Comments handled for a weekReplies in the days after publication, which is where most of a LinkedIn post's reach is actually earned.
- Labelled as a paid partnershipStated in the copy as well as tagged, because a business audience notices when it is not.
- Live for a full yearLinkedIn posts resurface. It keeps working long after the week it was published.
- An honest read afterwardsImpressions and engagement reported as they were, not as we would like them to have been.
Why LinkedIn is priced above Instagram
A smaller consumer audience is not the same as a business one
- The audience is harder to buy anywhere elsePaid LinkedIn is among the most expensive placements in advertising, and a post from a person in the feed does something a sponsored placement does not.
- It is a different buyer entirelyFounders, marketing leads and agency people. If you sell to consumers this package is the wrong one, and we would rather you read that here than find out after invoicing.
- Comments are where the reach happensA LinkedIn post lives or dies in the replies during its first days. Handling them is included, because leaving them unanswered wastes most of what you bought.
- Written, not producedThe instinct to make a LinkedIn post look like an advert is the instinct that makes it fail. It is written as an argument, and the disclosure sits inside it plainly.
The two things that decide the tier
Disclosure and what you may do with the post
These are the two questions that arrive in almost every influencer enquiry, so they are answered in full here rather than as a row in a table.
Disclosure, and why it helps
Every post is labelled as a paid partnership, using the platform tag and a visible hashtag. That is not optional and it is not negotiable: an undisclosed ad breaches the CAP Code and the risk lands on you as the advertiser, not on us.
- Platform paid partnership tag
- A visible hashtag in the caption
- Applied before publication, not after a complaint
- The same on every package we sell
What is not promised
Follower counts are stated because they are facts. Reach, impressions and engagement are not promised, because nobody controls them and any agency that guarantees a number is guessing with your money.
- Follower counts, which are facts
- Comment replies for the first week
- No guaranteed impressions
- No reposting rights at this tier
How it works
Order to delivery in four steps
- OrderOne fixed price, added straight to your basket.
- BriefSend the order number, what you sell, who to and the point worth making through the contact page. We reply within one business day.
- ApproveWe write the post and send it for sign off with the image or the clip. Nothing is published before you have read it.
- PublishedIt goes live on the agreed date, comments are handled for the first working week, and it stays up for 12 months.
Follower counts are stated because they are facts. Reach, impressions and engagement are not promised, because nobody controls them and any agency that guarantees a number is guessing with your money. If a post underperforms we will tell you why we think it did, and we will not quietly repost it to inflate a number. We work with brands worldwide; nothing has to be posted to us unless the brief needs a product in shot, in which case send it to High Wycombe, Buckinghamshire and add your own transit time.
Compare
The other packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Instagram Brand FeatureInstagram Brand Feature
from £350 one off
1 Reel on Velena's Instagram account
View Instagram Brand Feature- Instagram Campaign
- LinkedIn Campaign
The full side by side sits on the influencer packages page, and finished work sits on the case studies. Every other category is in the main shop.
Bespoke
Longer than a campaign, or more than two channels?
Some briefs do not fit a package. An ambassador arrangement running across a season, a launch that needs both founders posting on a fixed date, a product category that needs legal sign off before a caption is written, or coverage on a channel neither of us has listed. When that is the shape of it we scope the work rather than pushing you into the nearest package.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Season long ambassador arrangements
- Fixed launch dates across both channels
- Categories needing legal sign off
- Event and trade show coverage
- More than four posts per channel
Client reviews
What clients say, word for word
“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Whose audiences these are
Velena Nikolova
Co-Founder and Creative Director
Velena posts to a lifestyle and UGC audience on Instagram, built over four years rather than bought. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos posts to a founder, marketing and agency audience on LinkedIn. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Founders, marketing leads and agency people, built up alongside a LinkedIn Top Entrepreneurship Voice award in 2024. If you sell to consumers, Instagram Brand Feature is the right package instead.
Dragos writes it from your brief, because a post written by the person whose name is on it is the only kind that reads correctly. You approve the caption and the edit before anything is published.
Yes. Every post is labelled as a paid partnership, using the platform tag and a visible hashtag. That is not optional and it is not negotiable: an undisclosed ad breaches the CAP Code and the risk lands on you as the advertiser, not on us. On LinkedIn it is stated in the copy as well, because a business audience notices when it is not.
Yes, for the first working week after publication. Most of a LinkedIn post's reach is earned in the replies, so leaving them unanswered wastes what you paid for.
Follower counts are stated because they are facts. Reach, impressions and engagement are not promised, because nobody controls them and any agency that guarantees a number is guessing with your money. The account has 25,000 followers, and LinkedIn reach in particular varies enormously between posts.
Not at this tier. Reposting and paid usage start at Full Campaign. You can of course share it, which is different from reposting it as your own.
A business audience is more expensive to reach on every channel, and paid LinkedIn is among the dearest placements in advertising. The price reflects the audience rather than the work.
In practice
Where a single LinkedIn post earns its place
Who buys this one
Agencies, software companies, professional services and anybody selling to a business rather than a household. It is also bought by consumer brands looking for retail or wholesale partners, which is a use most people miss.
Why the copy matters more than the image
LinkedIn is a text platform with pictures attached. A strong argument with a plain image outperforms a beautiful asset with a weak first line almost every time, which is why the post is written first and illustrated second.
What one post cannot do
Reach the same people repeatedly, which on a B2B audience with a long buying cycle matters more than it does on Instagram. That is the argument for LinkedIn Campaign. See the case studies or tell us who you sell to. Dragos has written for a business audience alongside client work for Snaptrip Group.
One post, twenty five thousand business followers
Add it to your basket and tell us who you sell to. We write it and you approve it.