Influencer packages
One Instagram Reel from a creator with a real audience
1 Reel published on Velena's Instagram account to 13,000 followers, labelled as a paid partnership, and left live for 12 months. The cheapest way to find out whether this audience responds to your product.
★★★★★ 5.0 on Google from 10 reviews
One fixed price
Nothing is published until you approve the caption and the edit. If you want the content to run in your own ad account afterwards, that is Full Campaign and not this one.
What you get
What is included, and what is not
The rows that say not included carry this page. What you are buying is access to an audience that already exists, so the disclosure row and the rights row matter more than the count.
| Item | Detail |
|---|---|
| What is published | 1 Reel on Velena's Instagram account. |
| Audience | 13,000 followers. A lifestyle and UGC audience built over four years, not bought. |
| Window | Published once, within a single publication agreed with you. |
| Stays live for | 12 months from publication, unless you ask for it sooner. |
| Disclosure | Paid partnership tag plus a visible hashtag. Not optional. |
| Approval | You approve the caption and the edit before anything is published. |
| Stories | Included. The Reel is shared to Stories on the day it goes up. |
| Not included. That is LinkedIn Brand Post, or Brand Launch for both. | |
| Content rights | Not included at this tier. Reposting on your own channels or running it as paid starts at Full Campaign. |
| First publication | Within 5 working days from brief approval, once the brief is approved. |
| Reach and engagement | Not promised. See the panel below, which says why. |
| Product | Send it to High Wycombe, Buckinghamshire if the brief needs it in shot. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- One Reel on a real accountPublished to an audience that exists and can be checked before you buy, rather than described to you in a media pack.
- Filmed and edited by the person posting itNo separate production brief, no handover, and no gap between what was approved and what appears.
- Shared to Stories the same dayWhere a following account is most likely to see it, included rather than sold as an add on.
- Labelled as an ad, properlyThe platform tag and a visible hashtag, applied before publication rather than after somebody complains.
- Live for a full yearIt keeps working on the profile grid long after the campaign window has closed.
- An honest read afterwardsIf it underperformed we tell you why we think so, rather than sending a screenshot of its strongest hour.
What you are actually buying
Access to an audience, which is a different product from a video
- The video is the means, not the thingEverywhere else on this site you buy a file. Here you buy the fact that thirteen thousand people who chose to follow a real person will see your product in their feed.
- A small audience that chose you beats a large one that did notThirteen thousand is not a big number and we are not going to pretend it is. It is a lifestyle and UGC audience that has followed the same person for four years, and that is the reason it converts at all.
- One post is a test, not a campaignA single publication tells you whether this audience responds to your category. It cannot build familiarity, which is what the campaign packages are for and why they exist.
- You can check the account before you buyWhich is more than most influencer proposals allow. Look at the grid, the comments and the engagement, then decide.
The two things that decide the tier
Disclosure and what you may do with the post
These are the two questions that arrive in almost every influencer enquiry, so they are answered in full here rather than as a row in a table.
Disclosure, and why it helps
Every post is labelled as a paid partnership, using the platform tag and a visible hashtag. That is not optional and it is not negotiable: an undisclosed ad breaches the CAP Code and the risk lands on you as the advertiser, not on us.
- Platform paid partnership tag
- A visible hashtag in the caption
- Applied before publication, not after a complaint
- The same on every package we sell
What is not promised
Follower counts are stated because they are facts. Reach, impressions and engagement are not promised, because nobody controls them and any agency that guarantees a number is guessing with your money.
- Follower counts, which are facts
- An honest read on how it performed
- No guaranteed views or engagement
- No reposting rights at this tier
How it works
Order to delivery in four steps
- OrderOne fixed price, added straight to your basket. No call needed first.
- BriefSend the order number, the product, the one thing you want said and anything you cannot say through the contact page. We reply within one business day.
- ApproveWe film and edit, then send the caption and the cut for sign off. Nothing goes up before you have seen both.
- PublishedIt goes live on the agreed date and stays up for 12 months.
Follower counts are stated because they are facts. Reach, impressions and engagement are not promised, because nobody controls them and any agency that guarantees a number is guessing with your money. If a post underperforms we will tell you why we think it did, and we will not quietly repost it to inflate a number. We work with brands worldwide; nothing has to be posted to us unless the brief needs a product in shot, in which case send it to High Wycombe, Buckinghamshire and add your own transit time.
Compare
The other packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Instagram Campaign- LinkedIn Brand Post
- LinkedIn Campaign
The full side by side sits on the influencer packages page, and finished work sits on the case studies. Every other category is in the main shop.
Bespoke
Longer than a campaign, or more than two channels?
Some briefs do not fit a package. An ambassador arrangement running across a season, a launch that needs both founders posting on a fixed date, a product category that needs legal sign off before a caption is written, or coverage on a channel neither of us has listed. When that is the shape of it we scope the work rather than pushing you into the nearest package.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Season long ambassador arrangements
- Fixed launch dates across both channels
- Categories needing legal sign off
- Event and trade show coverage
- More than four posts per channel
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Whose audiences these are
Velena Nikolova
Co-Founder and Creative Director
Velena posts to a lifestyle and UGC audience on Instagram, built over four years rather than bought. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos posts to a founder, marketing and agency audience on LinkedIn. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Follower counts are stated because they are facts. Reach, impressions and engagement are not promised, because nobody controls them and any agency that guarantees a number is guessing with your money. The follower count is 13,000, and that is the only number we will quote you.
You approve the caption and the edit before anything is published. If the caption is not right, it gets rewritten before publication rather than edited afterwards.
Yes, always. Every post is labelled as a paid partnership, using the platform tag and a visible hashtag. That is not optional and it is not negotiable: an undisclosed ad breaches the CAP Code and the risk lands on you as the advertiser, not on us.
Not at this tier. The content stays with us and the package buys the publication. Reposting rights and paid usage start at Full Campaign.
12 months from the day it is published, unless you ask us to take it down sooner. We will not remove it early to make room for a competitor.
No. We decline categories we would not use ourselves, and we say so before invoicing rather than after. Ask on the contact page if you are unsure whether yours is one.
We tell you why we think it did not, honestly. What we will not do is repost it quietly to inflate a number, or send you a screenshot of its best hour and call that a report.
In practice
Where a single Instagram feature earns its place
Who buys this one
Small brands testing whether creator marketing works for their category, and larger brands checking the account before committing to a campaign. It is also the sensible first purchase for anyone who has been burned by a media pack full of numbers that could not be verified.
Why we publish the follower count rather than a reach estimate
A follower count is a fact anybody can check. A reach estimate is a projection, and projections in this industry are almost always a strong month presented as the normal one. We would rather quote the smaller honest number.
What a single post cannot do
Build familiarity. Most people need to see a brand more than once before it registers, which is the whole argument for Instagram Campaign over this. See the case studies, compare everything on the influencer packages page, or tell us about the product. Velena has produced creator video on retainer for Picsart, and her own work has been featured in Women's Health.
One Reel, one real audience, one fixed price
Add it to your basket and send the brief. You approve the caption before anything goes up.