Jewellery and accessories UGC
Jewellery UGC with raw footage and a second lighting setup
Full creative direction, 3 hook variations, the raw footage, whitelisting, and the second lighting setup a range mixing warm and cool metals actually needs.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until you approve the direction and all three openings. One metal, no in house editor and no plan to whitelist means Standard is the better spend, and we will say so if you ask.
What you get
What is included, and what is not
The rows that say not included carry this page. A device demo is either honest or it is a return waiting to happen, so what is and is not in scope is worth reading before you order.
| Item | Detail |
|---|---|
| Videos | 1, with the shoot structured end to end. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Creative direction | Full. Velena develops the concept, the script, the styling and the shot list rather than executing a brief line by line. |
| Hook variations | 3, for a real three way test and for rotation as a winner fatigues. |
| Macro detail work | Included, with the time to do it properly rather than as one shot in a sequence. |
| Second lighting setup | Included. Necessary for any range mixing warm and cool metals, and available on no other tier. |
| Formats | All of them, 9:16, 4:5 and 1:1. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Whitelisting | Included. The ad may run as a Spark Ad on TikTok and a Partnership Ad on Meta. |
| Onward licensing | Not included at any tier. Licensing Velena on to a separate brand is a different agreement, priced separately. |
| Raw footage | Included. Every usable take, unedited, at original camera resolution. |
| Insured return | Included. Tracked and insured both ways. |
| Revisions | Included, 2 full rounds. |
| Delivery | Within 10 working days of the pieces arriving, raw footage delivered at the same time. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- Full creative directionConcept, script, styling and shot list developed here and agreed with you before anything is filmed.
- Three openings on one pieceEnough variation to test properly, and one spare to rotate in when the winner starts to tire.
- A second lighting setupSo warm gold and cool silver in one collection are each lit correctly rather than one being quietly compromised.
- Every usable takeUnedited, at original camera resolution, so your editor can build new adverts from the same shoot all year.
- Whitelisting inside the licenceRun the ad from a creator handle rather than the brand account, which on a considered purchase is a real difference.
- Time for the close workMacro on a setting is slow, and this is the tier with the schedule to do it rather than fit it around the rest.
Metal, plating and light
How the finish actually reads on camera
- One light cannot serve two metalsWarm gold wants a warmer source and cool silver wants a cleaner one. Filmed under a single setup, one of the two is always slightly wrong, and it is usually the silver, which reads grey.
- Correcting it in the grade moves everythingWarming a silver in post to rescue it shifts the whole frame, including the skin. The honest fix is to light it twice, which is a scheduling decision rather than an editing one.
- No colour pushed after the factWe correct to what the metal looks like in the room. Making a plated piece read like solid gold in the grade is how a return starts, and a review follows it.
- Plating stated honestlyIf a piece is plated rather than solid, it is filmed as plated. A buyer who learns that at delivery is a buyer who tells everybody else.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every tech enquiry, so they are answered in full here rather than as a row in a table.
Raw footage
Every usable take, unedited, at original camera resolution, in the same folder as the finished cut. Macro work generates a great deal of it.
- Every usable take, not a selects reel
- Original resolution, straight off the camera
- Recut into fresh adverts across the term
- Pull stills for listings and email
The licence, and its edge
Organic use on your own channels plus paid media rights for 12 months from delivery. Whitelisting is inside it. Onward licensing to a separate brand is not, at this or any tier.
- Paid placements across Meta, TikTok and Google
- Spark Ads on TikTok, Partnership Ads on Meta
- Organic on your own channels continues afterwards
- No onward licensing of Velena to another brand
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket.
- BriefSend the order number, the dimensions, and the metal and plating of every piece through the contact page. We reply within one business day.
- Approve the directionWe build the concept, the script, the shot list and all three openings, and send them for sign off before filming.
- ReceiveFinished cut, all three openings, every ratio and the full raw footage set arrive together, and the pieces come back insured.
Send the product charged, updated and with whatever it needs to work: a cable, an app account, a SIM, a hub it pairs to. A device that will not turn on cannot be demonstrated, and finding that out here costs you a week. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the clock starts the day it lands rather than the day it left you.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic- Standard
- Bundle, 3 videos
Bundle, 3 videos
£595 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the jewellery and accessories packages page, and finished work sits on the jewellery UGC portfolio. Every other category is in the main shop.
Bespoke
A whole range, or a launch with a date on it?
Some tech briefs do not fit a package. A full product line filmed from one shipment, a launch under embargo until a fixed hour, a device that needs a firmware build before it can be shown, or a category where every claim needs sign off before a word is scripted. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full product lines from one shipment
- Launches under embargo
- Devices needing a firmware build
- Claims needing sign off before scripting
- Higher volume than three videos
Client reviews
What clients say, word for word
“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who sets up your device
Velena Nikolova
Co-Founder and Creative Director
Velena unboxes it, sets it up and films the demo herself, so whatever goes wrong in setup is seen by the person deciding how to show it. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, checks what the script is allowed to claim about performance, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Because it needs two lighting setups rather than one. Warm gold and cool silver do not sit correctly under the same light, and filming a mixed collection in one pass means one of the two looks wrong. This is the only tier that includes the second setup.
Whitelisting lets your paid ad run from Velena's creator account rather than your brand account. On TikTok that is a Spark Ad, on Meta a Partnership Ad. You build and control the campaign, and access can be withdrawn at any time.
No. A buyout would mean unlimited use with no end date, and that is not what this is. Organic use on your own channels plus paid media rights for 12 months from delivery. Whitelisting sits inside that term.
Every usable take, unedited, at original camera resolution, in the same Google Drive as the finished cut. Macro work generates a lot of it, so download rather than relying on the link.
Often not. With one metal, no in house editor and no plan to whitelist, Standard gives you the finished video, two openings, macro work and every ratio for considerably less.
No, and that is true at every tier. Onward licensing puts Velena on camera for a brand that never commissioned her, which is a separate agreement. Ask on the contact page and it gets priced properly.
Yes, if the shoot has not happened. Send your order number through the contact page and we invoice the difference. Once a piece has been filmed, the raw footage and the second setup cannot be added retrospectively.
In practice
Who this tier is actually for
What raw footage is worth in jewellery specifically
A core piece that sells for years can be recut from one shoot across a full season, and macro footage in particular has a long life because a setting does not date the way a styling choice does. On a one off or a seasonal piece that value never arrives, which is why it is said here rather than after you have ordered.
Why whitelisting works in this category
Jewellery is bought on taste and on trust in roughly equal measure, and a brand account supplies neither especially well. The same footage from a creator handle reads as somebody who chose the piece rather than a company selling it.
The mixed metal problem, plainly
If your collection is all warm or all cool, one setup is fine and nobody will notice. A mixed range is where it shows, and it is the single most common reason a jewellery brand needs this tier rather than the one below. Velena has held a creator retainer with Picsart and appears in every shoot she cuts. Tell us what the range is made of, or see the jewellery UGC portfolio.
Direction, three openings, raw footage, two lighting setups
Pick a length above and it goes straight to your basket. Tell us the metals and we plan the light around them.