Jewellery and accessories UGC
A scripted jewellery UGC video with macro detail work
One scripted video with 2 hook variations, close range work on the detail that justifies the price, every ratio delivered, and a 12 month paid media licence across Meta, TikTok and Google.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until you approve the script, and every piece travels insured both ways. If the video is only ever going on a product page, Basic does that job for less.
What you get
What is included, and what is not
The rows that say not included carry this page. A device demo is either honest or it is a return waiting to happen, so what is and is not in scope is worth reading before you order.
| Item | Detail |
|---|---|
| Videos | 1, filmed with your piece worn on camera. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Script | Included. Written from your brief and confirmed before filming. |
| Hook variations | 2, the same piece opened two different ways for testing. |
| Macro detail work | Included. Settings, clasps, engraving and finish at close range, filmed moving under light rather than held still. |
| Worn on camera | Included, as on every tier. |
| Formats | All of them, 9:16, 4:5 and 1:1. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Paid advertising | Included across Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. |
| Second lighting setup | Not at this tier. A range mixing warm and cool metals needs Premium. |
| Raw footage | Not included. Camera files sit on Premium. |
| Whitelisting | Not at this tier. Running the ad from a creator account sits on Premium. |
| Onward licensing | Not included at any tier. Licensing Velena on to a separate brand is a different agreement, priced separately. |
| Insured return | Included. Tracked and insured both ways. |
| Revisions | Included, 1 full round. |
| Delivery | Within 7 working days of the pieces arriving. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- A script written for youBuilt from your brief and confirmed in writing before anything is unwrapped or filmed.
- Two openings on one pieceTwo first seconds on the same body, built to be tested against each other in a live ad set.
- Macro on the detail that mattersThe setting, the clasp mechanism, the engraving, the join. Whatever the piece is actually charging for is what gets the close frame.
- Movement under lightA still image fixes one reflection. Video shows how a stone or a polished surface behaves as it turns, which is most of what people mean by sparkle.
- Every aspect ratioOne order covers every placement without a second edit.
- Paid media rights with a stated termOn the platforms that sell jewellery, written down rather than left as a vague permission.
Close detail
Filming what a product shot flattens
- The detail shot is the price justificationA buyer comparing a hundred pound necklace with a twenty pound one is looking at two photographs that appear similar. The setting, the clasp and the weight of the chain are what separate them, and none of it survives a flat product shot.
- Hallmarks and stamps if you want themA visible hallmark or metal stamp does more for a fine jewellery buyer than any adjective in the caption, and it costs three seconds of the video.
- The clasp is a real objectionClasp mechanisms stop people buying bracelets and necklaces more often than price does. A short shot of one closing easily removes it, and almost nobody films it.
- Clean hands, nothing competingNeutral manicure unless you brief otherwise, and nothing else on the hand or wrist pulling attention off the piece.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every tech enquiry, so they are answered in full here rather than as a row in a table.
Advertising rights
Organic use on your own channels plus paid media rights for 12 months from delivery. Written down as a term with an end date, which is where most creator agreements come apart months after delivery.
- Meta, meaning Facebook and Instagram
- TikTok, organic placements and Spark ads
- Google, including YouTube
- Organic on your own channels continues afterwards
Raw footage and whitelisting
Finished exports only, run from accounts you control. Recutting in house, running the ad from a creator handle and the second lighting setup are all a tier up.
- No unedited camera files
- No whitelisting from a creator handle
- No second lighting setup for mixed metals
- Two openings give you the testing variations instead
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket, with no call first.
- BriefSend the order number, the dimensions, the metal and the detail you most want seen through the contact page. We reply within one business day.
- Approve the scriptWe write the wording and both openings and send them for sign off before filming.
- ReceiveEvery ratio and both openings arrive together, and the pieces come back insured.
Send the product charged, updated and with whatever it needs to work: a cable, an app account, a SIM, a hub it pairs to. A device that will not turn on cannot be demonstrated, and finding that out here costs you a week. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the clock starts the day it lands rather than the day it left you.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic- Premium
- Bundle, 3 videos
Bundle, 3 videos
£595 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the jewellery and accessories packages page, and finished work sits on the jewellery UGC portfolio. Every other category is in the main shop.
Bespoke
A whole range, or a launch with a date on it?
Some tech briefs do not fit a package. A full product line filmed from one shipment, a launch under embargo until a fixed hour, a device that needs a firmware build before it can be shown, or a category where every claim needs sign off before a word is scripted. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full product lines from one shipment
- Launches under embargo
- Devices needing a firmware build
- Claims needing sign off before scripting
- Higher volume than three videos
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who sets up your device
Velena Nikolova
Co-Founder and Creative Director
Velena unboxes it, sets it up and films the demo herself, so whatever goes wrong in setup is seen by the person deciding how to show it. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, checks what the script is allowed to claim about performance, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Two things that matter commercially. This tier licenses the video for paid media where Basic is organic only, and it adds a written script, 2 openings and close range work on the detail.
Close enough to read a hallmark. Macro work on settings, clasps, engraving and finish is included here, and it is usually where a piece justifies its price. Say in the brief which detail matters most.
Paid placements across Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. Organic use on your own channels plus paid media rights for 12 months from delivery.
No. Standard delivers finished exports in every ratio plus both openings. Camera files sit on Premium, which is the tier for teams that recut in house.
Yes. Say in the brief which angles you want tested and we write to them. If you would rather we propose them, both are sent for approval before filming.
Yes, and it is worth asking for. A clasp closing easily is a purchase objection removed in three seconds, on the two product types where that objection is commonest.
At this tier, yes. All pieces are filmed under one lighting setup, so a mixed metal set will favour one over the other. The second setup sits on Premium.
In practice
Why most jewellery ad accounts land here
Why two openings rather than one video
The first three seconds decide whether the rest is watched, and in jewellery the opening is usually the piece catching light rather than a face. Testing two tells you something a single creative cannot, at a fraction of what finding out through spend would cost.
Why the term matters more here than elsewhere
Jewellery has a long selling life. A piece in the range this Christmas is usually still in it next Christmas, so a creative that works should not have to be retired on a licence technicality halfway through its second season.
When this is not enough
If your range mixes warm and cool metals, one lighting setup will flatter one and not the other, and that is a Premium job. If somebody in house will keep cutting new adverts from the same shoot, the raw footage pays for itself. Velena has produced creator video on retainer for Picsart. See the jewellery UGC portfolio or send us the piece.
Scripted, two openings, macro detail, ready for the ad account
Pick a length above and it goes straight to your basket. You read the script before anything is filmed.