Jewellery and accessories
Jewellery UGC creator UK: filmed worn, and close enough to read a hallmark
Scale is why jewellery comes back. A photograph gives the eye no reference for size and fixes one reflection. Thirty seconds on a body answers both, and the dimensions get said out loud while it is on.
★★★★★ 5.0 on Google from 10 reviews
Entry point, or the full ladder
Sending something valuable? It travels tracked and insured both ways on every tier, and nothing is filmed until the brief is agreed. Ask first if you would rather.
Selected work
Five jewellery videos, one of them a named client
Worn on a body, and close enough to read a hallmark. Press a thumbnail to play; nothing loads until you do.
Wolf and Bond, the wedding ring
Men's tungsten and Damascus rings, Leeds.
Named clientJewellery and accessories
Selected workJewellery and accessories
Selected workJewellery and accessories
Selected workJewellery unboxing
Selected workThe Wolf and Bond ring is a men's wedding band in tungsten with an inlay, filmed worn and filmed close. Gifting reactions of that kind are the couple format, which jewellery suits more than any other category.
Why video sells jewellery
It looked bigger in the photographs
That sentence is the most expensive one in this category, because it arrives attached to a return. A still image gives the eye no reference for size and freezes one reflection. Both problems disappear the moment the piece is on a body and moving.
- Worn, not heldEvery piece goes on the ear, wrist, neck or hand at some point in the video, on every tier. One frame of that answers the size question a whole gallery of stills cannot.
- Dimensions said out loudChain length, drop, stone size and band width, spoken while the piece is worn. A buyer who hears the number and sees it worn orders the right thing first time, which is the cheapest return reduction available to you.
- Close enough to read a hallmarkThe setting, the clasp, the engraving. Whatever the piece is charging for gets the macro frame, filmed moving under light rather than held still, because a static macro is just a better photograph.
- Insured both waysTracked and insured to High Wycombe, Buckinghamshire and back to you after filming, on every tier, without asking and without a surcharge.
- Metal is lit, not correctedWarm gold and cool silver need different setups. A mixed collection filmed under one lighting setup always has one metal reading slightly wrong, and it is usually the silver.
- The detail shot is the price justificationA hundred pound necklace and a twenty pound one often photograph alike. The weight of the chain and how the surface behaves as it turns are what separate them, and none of that survives a flat product shot.
What we create
Six jewellery and accessories formats
Which one your range needs usually comes down to where the video is going rather than what the piece is.
- UnboxingPackaging, first handling and a real first reaction. The strongest format for gifting occasions and collection launches, and it tells you something about your own packaging.
- Styling and layeringPieces worn in outfit context, alone and stacked. Jewellery sells in multiples more than almost any category, and layering is how that gets shown.
- Macro detailSetting, clasp, engraving and finish at close range, moving under light. This is the frame doing the commercial work.
- Gift reviewA gifting reaction for Valentine's, birthdays, anniversaries and Christmas. The highest share rate of the six.
The other two are a getting ready routine with your pieces as the finishing touch, which earns long watch time, and a hook first paid ad creative built for Meta and TikTok with 2 hook variations on Standard and 3 on Premium. Ask for the format by name in the brief; the price is the tier price either way.
Order
Four tiers, the same creator on all of them
What changes between them is rights, hook variations and whether you get the source files. The figures are the 15 second entry in each tier.
| What changes | Basic | Standard | Premium | Bundle |
|---|---|---|---|---|
| From | £150 | £225 | £350 | £595 |
| Videos | 1 | 1 | 1 | 3 |
| Hook variations | none | 2 | 3 | 6 in total |
| Revisions | 1 minor round | 1 full round | 2 full rounds | 1 full round per video |
| Rights | Organic only. No paid media rights at this tier. | a 12 month paid media licence | a 12 month paid media licence | a 12 month paid media licence |
| Delivery | 5 working days | 7 working days | 10 working days | 10 to 14 working days |
| Buy | Basic | Standard | Premium | Bundle |
Lengths are 15, 30, 45 or 60 seconds and are priced separately, so the figures above are the 15 second entry in each tier. The full comparison is on the jewellery and accessories packages page, and every other category is on the UGC portfolio. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
The mixed metal problem
Why a collection with gold and silver needs the higher tier
What happens on Basic and Standard
Warm and cool metals want opposite light. Filmed under a single setup, one of the two reads slightly wrong on camera and it is almost always the silver, which goes flat and grey rather than bright.
- Fine for a single metal range
- Fine for a collection that is all gold or all silver
- Not fine for a mixed metal launch shot in one session
Two setups, so both metals are right
Premium includes the second lighting setup, which is the actual reason it exists for this category rather than a general upgrade. a 12 month paid media licence
- Gold and silver both lit correctly in one video
- Raw camera files, so your editor can regrade
- The longer licence, which matters if it is going into an ad account
- Not needed if your range is one metal
How it works
Order to delivery in four steps
- Pick the tier and the lengthFrom the table above, or the packages page for the full comparison. No call is needed first.
- Send the briefThe pieces, the dimensions you want said, the format and anything that must be mentioned. We reply within one business day. Through the contact page with your order number.
- Post the piecesTracked and insured to High Wycombe, Buckinghamshire, declared at the correct value. They come back the same way after filming.
- Receive the filesBy shared Google Drive, in every ratio your tier includes, which is 9:16, 4:5 and 1:1 from Standard up.
Turnaround is 5 working days on Basic, 7 working days on Standard and 10 working days on Premium, counted from the day the pieces arrive rather than the day you order. Organic use on your own channels plus paid media rights for 12 months from delivery. Basic is the exception: Organic only. No paid media rights at this tier.
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who films your pieces
Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit, and it is her hand and ear in the jewellery videos. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the insured shipping and the delivery, and is on camera for gifting and couple work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you send anything
Send your order number and brief through the contact page after checkout. We reply within one business day. We reply with the address in High Wycombe, Buckinghamshire, United Kingdom. Use tracked and insured post and declare the correct value rather than a nominal one, because a declared value is what an insurer pays out on. Everything returns the same way after filming, at our cost.
Worn, at some point in every video, on every tier. A jewellery video that never puts the piece on a body has skipped the one question a photograph cannot answer, which is how big it actually is.
Yes, if you give them to us. Chain length, drop, stone size and band width go in the brief and get spoken while the piece is worn. It is the cheapest thing you can do to reduce returns, and it costs nothing extra.
Premium, and it is the one genuine category specific reason to go up a tier. Warm gold and cool silver want opposite light, so a single setup always leaves one metal reading wrong. If your range is all one metal, Standard does the job and Premium is money you do not need to spend.
From Standard upwards. Organic use on your own channels plus paid media rights for 12 months from delivery. The platforms covered are Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. Basic is organic only: Organic only. No paid media rights at this tier. Ordering Basic for something destined for an ad account is money spent twice.
Yes. Watches, sunglasses, bags, belts, hair accessories and small leather goods all sit in this category. The working definition is anything worn that is not clothing, and the same tiers and prices apply.
Yes, and jewellery is the category it suits most, because the purchase is usually one person buying for another. Both founders appear on camera, so a gifting reaction is a real one rather than one person miming both halves. The couple portfolio has the format, and the Wolf and Bond ring above is an example of it.
Routinely. Post the pieces tracked and insured to High Wycombe, Buckinghamshire, United Kingdom and the files come back over Google Drive. Bear in mind customs on the return leg for anything valuable, and declare it correctly in both directions.
In practice
What jewellery video does that a product shot cannot
Two questions a photograph cannot answer
Every category has a gap between the photograph and the object. In jewellery that gap is wider than anywhere else, because the two things a buyer most wants to know are how big it is and how it catches light. A still image fixes one reflection and gives no sense of scale at all. Thirty seconds of video closes both without a word being said, and the words are a bonus on top.
The detail shot is the price justification
A buyer comparing a hundred pound necklace with a twenty pound one is often comparing two photographs that look broadly similar. The setting, the clasp, the weight of the chain and how the surface behaves as it turns are what separate them, and none of it survives a flat product shot. That close frame is doing more commercial work than the rest of the video put together.
Where jewellery brands usually start
Three pieces from one collection, one video each, tells you which piece the content works for as well as whether the content works at all. If you already run paid social, start at Standard rather than Basic, because organic rights on an asset destined for an ad account means buying the licence twice.
Gifting is a different brief, not a different product
Most jewellery is bought by one person for another, which makes the reaction rather than the object the thing being sold. That is a couple brief at the same price, and it wants an occasion named in the brief rather than a product described. Tell us the date the campaign goes live and we work back from it, because occasion campaigns need to be running before the buying starts rather than on the day.
Send three pieces and find out which one the content works for
Pick a tier, post the pieces insured, and the files come back in days. Or tell us about the collection and we will say which tier fits, including when the cheapest one does.