Standard tierLifestyle UGC
Lifestyle UGC Standard: written and licensed for paid
Lifestyle UGC Standard is one video with a script, 2 hooks and paid media rights, delivered 7 working days from product receipt. 1 fully edited lifestyle video with a script written for you, 2 hook variations, all three formats and the raw footage. Carries 12 months from delivery on Meta, TikTok and Google. Delivered 7 working days from product receipt.
★★★★★ Rated 5.0 from 10 Google reviews
Choose a length to add to your basket
Fixed scope. Nothing is filmed until your brief is confirmed, and you are refunded in full if we decline it or you change your mind before filming starts.
Included
What the price covers
- 1 fully edited videoFilmed with your product and cut to a script we write from your brief.
- Script written for youYou send the brief and the angle, we write the script and confirm it before filming starts.
- 2 hook variationsTwo different openings on the same video, so a media buyer can test what makes people stop.
- all three platform formats9:16, 4:5 and 1:1, so one order covers Reels, feed and square without a re-edit.
- Paid media rights and raw footage12 months from delivery on Meta, TikTok and Google, with every usable take included.
- 7 working days deliveryFrom product receipt at High Wycombe, Buckinghamshire, by shared Google Drive.
The two things that cost the money
Raw footage and advertising rights
These decide which tier you need more than anything else on the page, so they are stated in full rather than abbreviated into a row.
Raw footage
Every usable take, unedited, at original camera resolution, in the same Google Drive folder as the finished cut.
- Re-cut in house without recommissioning
- Feed an editor or an agency
- Arrives with the delivery, not on request
- Whitelisting is Premium
Advertising rights
12 months from delivery on Meta, TikTok and Google, plus everything organic that Basic carries.
- Run as paid on Meta, TikTok and Google
- All the organic uses as well
- 2 hooks to test openings
- Ads run from your brand page, not the creator handle
How it works
Order to delivery in four steps
- OrderPick your length above and it goes straight to your basket. No consultation needed first.
- BriefSend your order number and brief through the contact page. We reply within one business day with the shipping address.
- ShipPost the product by tracked delivery to High Wycombe, Buckinghamshire with the order number inside. Filming begins on arrival.
- ReceiveYour MP4 arrives by shared Google Drive within 7 working days, ready to publish.
Before you order
The terms, in plain English
The full terms and conditions govern every order. These four change what you should do next.
- A full refund until filming startsIf we decline your brief, or you change your mind before we begin filming, you get everything back with no deduction. Once filming has begun there is no refund, because a shoot commits a real person's time. Section 7.
- Some categories we declineGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines are declined outright. Alcohol, supplements, CBD, weight management and clinics are case by case. Section 6.
- Your product is used, not borrowedIt is opened, handled and filmed with, so assume it does not come back in saleable condition. Return is not included unless agreed in writing before you ship.
- What the licence does not allowNo resale or sub licensing to another brand, no separating Velena's image from the delivered video, and no using the content to train an artificial intelligence model. Section 11.
Compare
The other lifestyle packages
Same creator and the same standard of filming on every tier. What changes is the script, the hook count, the reach of the licence and whether the raw footage comes with it.
Basic- Premium
- Best value
Bundle, 3 videos
£525 for all three
3 Standard videos, 6 in total hooks, three angles tested.
View the bundle
All four side by side on the lifestyle UGC packages page, with finished work on the lifestyle UGC portfolio. Other categories are on the UGC portfolio hub.
Featured UGC portfolio
Lifestyle first, then the rest of the range
Every category is on the UGC portfolio hub.
Bespoke
A full range, or an ongoing lifestyle retainer?
Some lifestyle briefs do not fit a package. A whole range shot in one session, a launch with a fixed press date, a monthly creative retainer feeding an ad account, or a seasonal refresh where every SKU needs the same treatment. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full range or collection shoots
- Launches with a fixed press date
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Ongoing content for subscription boxes
Client reviews
What clients say, word for word
“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
A script written for you, 2 hook variations, all three platform formats, the raw footage, and paid media rights on Meta, TikTok and Google. Delivery is 7 working days rather than 5 working days.
Yes. Standard carries 12 months from delivery on Meta, TikTok and Google. If you want the ad to run from the creator handle as a Spark Ad or Partnership Ad, that is whitelisting and it sits on Premium.
Run both against the same audience and keep the winner. The body of the video is identical, so the only variable is the opening, which is where most of the difference on paid social is decided.
Yes, from Standard upwards. Every usable take, unedited, at original camera resolution, in the same Google Drive folder as the finished cut.
7 working days, counted from the day your product arrives at High Wycombe, Buckinghamshire. Files arrive as MP4 in 9:16, 4:5 and 1:1.
Why it works
Lifestyle UGC Standard in practice
Why the script is the upgrade that matters
Basic asks you to arrive with the concept. Standard does not. Most briefs that go wrong are not badly filmed, they are badly decided, and the decision happens before the camera is out. Writing the script means the angle is agreed in text where it is cheap to change, rather than discovered in an edit where it is not.
Two hooks is the smallest useful test
One opening cannot be tested against itself, so a single video tells you nothing about why it worked or did not. Two hooks on the same body of footage isolates the variable that matters most on paid social, which is the first two seconds. It is the cheapest experiment available inside a single order.
When to go up to Premium instead
If you want the ad to run from the creator handle rather than your brand page, that is whitelisting and it is Premium only. On lifestyle content the creator handle usually outperforms the brand page by enough to change the maths, so it is worth the step for anything with real media behind it.
Not certain this is the tier? Tell us about the product and where the video is going, and the answer will name a tier rather than upsell one. All four are compared on the lifestyle UGC packages page.
One video, fixed scope, 7 working days
Pick your length at the top of the page and it goes straight to your basket. Brief us straight afterwards.