
Tech and electronics UGC
A tech UGC demo with raw footage and whitelisting
Full creative direction, 3 hook variations, every ratio, the raw camera and screen capture files, and a 12 month paid media licence that lets the ad run from the creator account rather than yours.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until you approve the direction and all three openings. If nobody on your side will open the raw files and you are not running whitelisted, Standard is the better buy and we will say so if you ask.
What you get
What is included, and what is not
The rows that say not included carry this page. A device demo is either honest or it is a return waiting to happen, so what is and is not in scope is worth reading before you order.
| Item | Detail |
|---|---|
| Videos | 1, with the demo structured end to end. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Creative direction | Full. Velena develops the structure, the hooks and the order the device reveals itself in, rather than executing a brief line by line. |
| Hook variations | 3, for a real three way test. |
| Formats | All of them, 9:16, 4:5 and 1:1. |
| Screen capture | Included, and the capture files are delivered separately as well as inside the cut. |
| Claims check | Included, across all three openings. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Whitelisting | Included. The ad may run as a Spark Ad on TikTok and a Partnership Ad on Meta. |
| Onward licensing | Not included at any tier. Licensing Velena on to a separate brand is a different agreement, priced separately. |
| Raw footage | Included. Original camera files and screen captures, unedited. |
| Revisions | Included, 2 full rounds. |
| Device | You post it to our address in High Wycombe, Buckinghamshire. |
| Delivery | Within 10 working days of receipt, through a shared Google Drive. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- Full creative directionThe structure, the hooks and the order the device reveals itself in, developed here rather than executed from your brief a line at a time.
- Three openings on one demoEnough variation to test price, capability and compatibility separately instead of running a coin flip.
- Raw camera files and screen capturesDelivered unedited alongside the exports, so your team can recut a feature into its own video without shipping the unit twice.
- Whitelisting inside the licenceThe ad runs from the creator account, which is what makes a hardware demo read as a recommendation rather than a manufacturer video.
- Every aspect ratioEvery placement covered from one session, including listing and marketplace assets.
- Two revision passesBecause a creative this heavily used deserves to be right rather than merely delivered.
Why teams buy this one
Raw files matter more here because a device has more than one story
- One session, several features, several videosHardware rarely has a single selling point. A camera has low light, stabilisation and battery. A recut from raw turns one shipment into a video per feature, which is why this tier works out cheaper across a launch than it looks on the day.
- Screen capture files are worth having on their ownDelivered separately, they drop into a listing, an onboarding email or a support article without anybody having to re-record the app.
- Whitelisting is what separates a demo from an advertRun from a creator account, the same footage reads as somebody who bought the thing. Run from the brand account, it reads as marketing, and hardware buyers discount marketing faster than any other audience.
- Three openings map a hardware funnelPrice, capability and compatibility. One opening each turns a creative purchase into research you can act on, and the compatibility one is the objection almost nobody tests.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every tech enquiry, so they are answered in full here rather than as a row in a table.
Raw footage
Original camera files and screen captures alongside the finished exports. In hardware that matters more than elsewhere, because a device has more features than one cut can carry.
- Unedited camera files, delivered with the cut
- Screen capture files supplied separately
- Recut a feature into its own video in house
- Pull stills for listings and email
The licence, and its edge
Organic use on your own channels plus paid media rights for 12 months from delivery. Whitelisting is inside it. Onward licensing to a separate brand is not, at this or any tier.
- Paid placements across Meta, TikTok and Google
- Spark Ads on TikTok, Partnership Ads on Meta
- Organic on your own channels continues afterwards
- No onward licensing of Velena to another brand
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket.
- BriefSend the order number, the three hesitations you want addressed, and any figure you want stated with its evidence, through the contact page. We reply within one business day.
- Approve the directionWe structure the demo and all three openings, flag every claim needing evidence, and send it for sign off before filming.
- ReceiveExports in every ratio, all three openings, the raw files and the screen captures arrive by shared Google Drive, with whitelisting access on request.
Send the product charged, updated and with whatever it needs to work: a cable, an app account, a SIM, a hub it pairs to. A device that will not turn on cannot be demonstrated, and finding that out here costs you a week. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the clock starts the day it lands rather than the day it left you.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic
Standard
Bundle, 3 videosBundle, 3 videos
£635 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the Tech and Electronics packages page, and finished work sits on the Tech and Electronics portfolio. Every other category is in the main shop.
Bespoke
A whole range, or a launch with a date on it?
Some tech briefs do not fit a package. A full product line filmed from one shipment, a launch under embargo until a fixed hour, a device that needs a firmware build before it can be shown, or a category where every claim needs sign off before a word is scripted. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full product lines from one shipment
- Launches under embargo
- Devices needing a firmware build
- Claims needing sign off before scripting
- Higher volume than three videos
Client reviews
What clients say, word for word
“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who sets up your device

Velena Nikolova
Co-Founder and Creative Director
Velena unboxes it, sets it up and films the demo herself, so whatever goes wrong in setup is seen by the person deciding how to show it. A lifestyle creator featured in Women's Health. More on the about page.

Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, checks what the script is allowed to claim about performance, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Whitelisting lets your paid ad run from Velena's creator account rather than your brand account. On TikTok that is a Spark Ad, on Meta a Partnership Ad. The ad appears to come from somebody who used the device, which is the entire mechanism.
No. A buyout would mean unlimited use with no end date, and that is not what this is. Organic use on your own channels plus paid media rights for 12 months from delivery. Whitelisting sits inside that term.
Three things. Full creative direction rather than a script written to your brief, 3 openings rather than 2, and the raw camera and screen capture files with whitelisting inside the licence.
Yes, and it is the main reason this tier exists. A device usually has more features than one cut can carry, so a feature that did not make the hero video can become its own video without shipping the unit again.
Yes, delivered alongside the cut rather than only inside it. They go straight into a listing, an onboarding email or a support article without re-recording anything.
Only if you can evidence it. We show the device doing what it does, because that is filmable. Numbers that have not been substantiated do not get read out, on any tier, because an overstated demo is what drives a return.
Delivery runs to 10 working days from the day the device arrives, covering creative development, script and hook approval, filming, the edit and both revision passes.
In practice
Who this tier is actually for
Two kinds of buyer, and nobody else
Hardware brands running whitelisted creator ads, and brands with somebody in house who will open the files and cut a second video from them. If neither is true, you are paying for two things you will not use and the tier below does the same job.
The licence question worth asking any supplier
Ask whether whitelisting is included, and what the word buyout means in their contract. Most answers are vague, and vagueness is where rights disputes start. Ours is one term across everything, with organic continuing afterwards on channels you own.
What a launch actually needs
A hardware launch wants a hero demo, a feature cut, a compatibility answer and a set of listing stills. All four live inside one session if the raw files come with it. Velena has held a creator retainer with Picsart and appears in every video she cuts. Tell us who will open the files, or see the Tech and Electronics portfolio and the Apps and SaaS portfolio.
Direction, three openings, raw footage, whitelisting
Pick a length above and it goes straight to your basket. One shipment, and the material to keep cutting from it.







