Tech and electronics UGC
A scripted tech UGC demo with two openings to test
One scripted demo with 2 hook variations, every aspect ratio delivered, and a 12 month paid media licence across Meta, TikTok and Google. The tier most hardware brands running paid actually need.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Nothing is filmed until you approve the script, so no claim is made on camera that your team has not read. If the video is only ever going on a product page, Basic does that job for less.
What you get
What is included, and what is not
The rows that say not included carry this page. A device demo is either honest or it is a return waiting to happen, so what is and is not in scope is worth reading before you order.
| Item | Detail |
|---|---|
| Videos | 1, filmed with your actual device. |
| Length | Your choice of 15, 30, 45 or 60 seconds, each priced separately. |
| Script | Included. Velena writes it around the moment the device proves itself. |
| Hook variations | 2, the same demo opened two different ways for testing. |
| Formats | All of them, 9:16, 4:5 and 1:1. |
| Screen capture | Included, captured directly from the device or its companion app. |
| Claims check | Included. We flag every performance figure in the script that needs evidence from you before it is filmed. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Paid advertising | Included across Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. |
| Raw footage | Not included. Camera files sit on Premium. |
| Whitelisting | Not at this tier. Running the ad from a creator account sits on Premium. |
| Revisions | Included, 1 full round. |
| Device | You post it to our address in High Wycombe, Buckinghamshire. |
| Delivery | Within 7 working days of receipt, through a shared Google Drive. |
Every figure on this page reads live from the shop, and the currency and tax position is stated here rather than left to the checkout screen. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Included
What the price covers
- A written scriptBuilt around the moment the device proves itself, so the demo has a point rather than a running commentary on a gadget.
- Two openings on one demoThe same device filmed with two different first seconds, so a media buyer has something to compare on day one.
- Every aspect ratioVertical, four by five and square from one session, which covers feed, Reels and a product page without a second brief.
- Paid media rights on the platforms that sell hardwareStated as a term with an end date rather than left vague.
- A claims check before filmingEvery performance figure in the script is flagged back to you for evidence before it is spoken, not after a platform rejects the ad.
- A full revision roundA proper pass against the delivered cut, not a caption change.
Why the script earns its place here
A demo without a script is a person turning something on
- The first second has to earn the restMost tech content opens on the device sitting on a desk, which tells a viewer nothing they did not already see in the listing photograph. A written hook opens on the problem instead.
- Two openings test the objection, not the editOne video tells you people watched. Two first seconds on the same demo tells you whether your market is stuck on price, on capability or on whether it will work with what they already own. That answer outlives the video.
- Scripted so the demo lands in orderWhich feature comes first, where the pause goes, when the app appears on screen. A demo filmed without that order is a walkthrough, and walkthroughs do not convert.
- The claims check is part of the script, not a disclaimerYou approve every word before filming, and anything needing evidence comes back to you at that point. It is far cheaper than a rejected ad or a wave of returns.
The two things that decide the tier
Raw footage and advertising rights
These are the two questions that arrive in almost every tech enquiry, so they are answered in full here rather than as a row in a table.
Advertising rights
Organic use on your own channels plus paid media rights for 12 months from delivery. Stated as a term with an end date rather than as a vague permission, which is where most creator agreements come apart.
- Meta, meaning Facebook and Instagram
- TikTok, organic placements and Spark ads
- Google, including YouTube
- Organic on your own channels continues afterwards
Raw footage and whitelisting
Finished exports only, run from accounts you control. Recutting in house and running the ad from a creator handle are both a tier up.
- No unedited camera or screen capture files
- No whitelisting from a creator handle
- Two openings give you the testing variations instead
- Premium adds the footage and the wider licence
How it works
Order to delivery in four steps
- OrderPick a length above and it goes to your basket, with no call first.
- BriefSend the order number, what the demo must prove and any figure you want stated through the contact page. We reply within one business day.
- Approve the scriptWe write the wording and both openings, flag every claim needing evidence, and send it for sign off before filming.
- ReceiveEvery ratio and both openings arrive by shared Google Drive once the edit is signed off.
Send the product charged, updated and with whatever it needs to work: a cable, an app account, a SIM, a hub it pairs to. A device that will not turn on cannot be demonstrated, and finding that out here costs you a week. Sending from outside the UK is routine. Post it as a commercial sample with a low declared value, allow for customs, and the clock starts the day it lands rather than the day it left you.
Compare
The other three packages
Same creator and the same standard on every tier. What changes is the direction, the hook count, the rights and whether the raw footage comes with it.
Basic- Premium
- Bundle, 3 videos
Bundle, 3 videos
£635 for three
Three reveals from one parcel, paid rights on all
View Bundle, 3 videos
The full side by side sits on the Tech and Electronics packages page, and finished work sits on the Tech and Electronics portfolio. Every other category is in the main shop.
Bespoke
A whole range, or a launch with a date on it?
Some tech briefs do not fit a package. A full product line filmed from one shipment, a launch under embargo until a fixed hour, a device that needs a firmware build before it can be shown, or a category where every claim needs sign off before a word is scripted. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full product lines from one shipment
- Launches under embargo
- Devices needing a firmware build
- Claims needing sign off before scripting
- Higher volume than three videos
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
Who sets up your device
Velena Nikolova
Co-Founder and Creative Director
Velena unboxes it, sets it up and films the demo herself, so whatever goes wrong in setup is seen by the person deciding how to show it. A lifestyle creator featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos takes the brief, checks what the script is allowed to claim about performance, and sends the finished files back. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Yes, charged and updated, with whatever it pairs to. Send your order number and brief through the contact page after checkout and we reply with our address.
The same demo with two different first seconds. Run both in one ad set and let the data say whether your market is stuck on price, on capability or on compatibility. That is the cheapest useful test available in paid social.
Paid placements across Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. Organic use on your own channels plus paid media rights for 12 months from delivery.
No. Standard delivers finished exports in every ratio plus both openings. Camera and screen capture files sit on Premium, which is the tier for teams that recut in house.
Velena writes it from your brief and you approve every word before filming. Anything that states a performance figure comes back to you for evidence at that point rather than being quietly dropped or quietly kept.
Not at this tier. Whitelisting is a different product rather than a bigger version of this one, and it sits on Premium.
Organic rights carry on. The paid term can be extended, quoted against what you are actually running rather than charged as a flat renewal.
In practice
Why most hardware brands land on this tier
What the two openings are really testing
Not the creative. The objection. In hardware there are usually three, and they are price, capability and compatibility. Finding out which one your market carries is worth more than the video, because it changes your listing copy and your ad targeting as well.
Why a defined term matters for a product line
Hardware has a release cycle. A demo stays true until the next revision ships, which is usually longer than a short licence allows. A term measured in a year normally covers the whole life of the unit without a rights conversation halfway through.
Where this stops being the right buy
If somebody on your side will cut fresh variations, or if you want the ad running from a creator account, the ceiling here is the finished export and Premium is better value inside a year. Velena has produced creator video on retainer for Picsart. See the Tech and Electronics portfolio or send us the spec.
Script, two openings, every ratio, paid rights
Pick a length above and it goes straight to your basket. You read every claim before it is filmed.