PackagesFashion and clothing UGC
Fashion UGC filmed on a real body
Try-on hauls, outfit styling, GRWM and paid ad creatives for clothing brands. Four tiers, ordered from the shop, filmed and edited by two creators who both appear on camera.
★★★★★ 5.0 on Google from 10 reviews
Four tiers. Pick the licence you need
Every tier is filmed on a real body with the size said out loud. Rather see the work first? Watch the client videos.
Choose your tier
Four fashion and clothing UGC packages
All four include filming on a real body, editing, and delivery to a shared Google Drive. Pick the tier here, then choose the video length on the product page. The same two creators film every one of them, so the difference between tiers is the licence, the direction and the source files, not the quality of the video.
EntryBasic
from £150 per video
1 video, at 15, 30, 45 or 60 seconds. Formats delivered, one. Organic rights, no advertising licence. Hook variations, none. Revisions, 1 minor round. Delivered in 5 working days.
View Basic- Most ordered
Standard
from £225 per video
1 video with a script written for you and 2 hook variations. Formats delivered, all four. Advertising rights for 12 months on Meta, TikTok and Google. Revisions, 1 full round. Delivered in 7 working days.
View Standard - Flagship
Premium
from £350 per video
1 video with full creative direction and 3 hook variations. Raw footage included. Advertising rights for 12 months across all platforms, plus whitelisting from a creator handle. Revisions, 2 full rounds. Delivered in 10 working days.
View Premium - Best value
Bundle, 3 videos
£595 fixed
3 Standard tier videos, a script each, and hook variations, 6 in total. Formats delivered, all four per video. Advertising rights for 12 months across all three. Revisions, 1 full round per video. Delivered in 10 to 14 working days.
View the Bundle
Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Not sure which? The table below sets them side by side, and the contact page gets you a straight answer, including when the answer is the cheapest tier.
Compare
What each tier actually buys
The rows marked no matter as much as the rows marked yes. Ordering the wrong tier is the most expensive mistake a fashion buyer makes here, so the ceilings are published alongside the inclusions.
| What changes | Basic | Standard | Premium | Bundle |
|---|---|---|---|---|
| Starting price | £150 | £225 | £350 | £595 fixed |
| Videos | 1 | 1 | 1 | 3 |
| Script | Your direction | Written for you | Full creative direction | One per video |
| Hook variations | none | 2 | 3 | 6 in total |
| Formats delivered | one | all four | all four | all four |
| Advertising licence | Organic only | 12 months, Meta, TikTok and Google | 12 months, all platforms | 12 months, across all three |
| Raw footage | No | No | Yes | No |
| Creator whitelisting | No | No | Yes | No |
| Couple led option | Included | Included | Included | Included |
| Revisions | 1 minor round | 1 full round | 2 full rounds | 1 full round per video |
| Delivery | 5 working days | 7 working days | 10 working days | 10 to 14 working days |
The two that decide the tier
Raw footage and the advertising licence
These two decide whether a video is still working after the drop it was filmed for, so they are set out in full rather than abbreviated into a table row.
Raw footage
Every usable take, unedited, at original camera resolution, in the same Drive folder as the finished cut.
- Re-cut the same shoot into new adverts later
- Hand the source files to your own editor
- Not included at Basic, Standard or Bundle
- Cannot be added after a shoot has been delivered, so decide before filming
Advertising licence
A paid media licence that runs 12 months from delivery, at any spend and across any number of campaigns.
- Standard and Bundle cover Meta, TikTok and Google
- Premium covers all platforms, and adds whitelisting from a creator handle
- Basic carries organic rights only, so it cannot be put behind ad spend
- The end date is stated in your delivery email
Content formats
Six fashion and clothing formats
Which format a range needs usually comes down to where the video is going rather than what the garment is.
- 01Try-on haul
Several pieces on a real body with honest commentary on fit, fabric and feel. The most shared format in fashion UGC, and the one that does most to prevent a return.
- 02Outfit styling
One hero piece from several angles with styling context. Works hardest on new arrivals, where the buyer has no reference point yet.
- 03GRWM
A getting dressed routine with your pieces inside it. Long watch time and strong mid funnel effect, because the viewer stays for the content rather than the product.
- 04Unboxing and haul
Packaging, first handling and genuine first impressions. Effective for new customer acquisition and for gifting occasions.
- 05Paid ad creative
Hook first, built for Meta and TikTok, with the argument made in the first three seconds. 2 hooks at Standard, 3 at Premium.
- 06Couple led fashion
Velena and Dragos on camera together, for matching sets, couples styling and mixed gender ranges. Included at every tier at no extra cost.
Why fit is the commercial question
The return is the cost, not the sale
Online fashion loses more to returns than to almost anything else, and the most common reason a garment goes back is that it did not fit or look the way the buyer expected. That is a content problem before it is a logistics problem.
- Filmed on a real bodyStudio photography on a styled model shows a garment at its best. A try-on shows what it looks like on a person moving around, which is the version the buyer will actually own.
- Honest on fabric and feelWeight, stretch, sheerness and how it sits after an hour. These decide whether something is kept, and none of them can be photographed.
- Sizes said out loudWe state the size being worn and how it fits. A buyer who orders the right size first time does not send anything back.
- What we will not doClip, pin or tuck a garment to make it hang better on camera. It is standard practice in fashion shoots and it is exactly what produces a return.
How it works
Order to delivery in four steps
- Choose and orderPick the tier here, then the video length on the product page.
- Send the briefOrder number, brief and sizes through the contact page. We reply within one business day with the address.
- Ship the piecesTracked post with the order number inside. Filming begins the day they arrive, and the delivery times are counted from then.
- Receive and publishFiles to a shared Google Drive. Need the channel run as well? See social media management.
Bespoke
A full collection, or a seasonal drop?
Some fashion briefs do not fit a tier. A whole collection shot in one session, a seasonal drop with a fixed launch date, a monthly creative retainer feeding an ad account, or a range where thirty pieces need the same treatment. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full collection or lookbook shoots
- Seasonal drops with a fixed launch date
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Rush turnaround, subject to capacity
Questions
Answers before you order
If the video is for your product page or your own channels, Basic is enough. If it is going into a Meta or TikTok ad account you need Standard at least, because Basic carries organic rights only and buying it first means paying twice. Choose Premium when you want the raw footage, coverage across all platforms, or adverts running from a creator handle. Choose the Bundle to test three angles at once.
Yes. Fashion UGC only works filmed on a real body, so we need the actual garments. Send the order number, brief and sizes through the contact page after checkout and we reply within one business day with our Buckinghamshire address. Pieces are returned after filming on request. If you are outside the UK, send them by tracked international post, declare them as a commercial sample, and pay any duty at your end so the parcel is not held at customs.
Tell us the sizes you intend to send and we confirm fit before filming rather than after the parcel arrives. If a piece does not fit we say so and suggest an alternative from the same order, rather than filming something that hangs badly and reads as a bad garment on camera.
No, at any tier. It is standard practice in fashion shoots and it is the single biggest cause of a return, because the buyer receives something that hangs differently from the video they were sold on.
Advertising rights run 12 months from delivery on Standard, Premium and the Bundle. Standard and the Bundle cover Meta, TikTok and Google, and Premium covers all platforms. Basic is organic only. The end date is stated in your delivery email, and the term can be extended by arrangement.
Premium only. Every usable take, unedited, at original camera resolution, in the same Drive folder as the finished cut. It cannot be added after delivery, so it is a decision to take before filming rather than afterwards.
Yes, at every tier and at no extra cost. Velena and Dragos both appear on camera, which suits matching sets, gifting campaigns and mixed gender ranges. Say so in the brief and we confirm availability before filming.
Why it works
Choosing between the four
The licence and the source files are the difference, not the video
All four tiers deliver a video filmed by the same two creators to the same standard. What changes is how much creative direction comes with it, whether you hold the unedited takes, and how far the advertising licence reaches. Nobody sells a worse video at the bottom of a range. They sell a narrower licence, and it is more honest to say that than to imply the cheap one is somehow filmed less carefully.
Why Basic is organic only
Basic exists for a product page, a Reel on your own grid, or an email. The moment a video goes behind ad spend it needs a licence, and buying Basic first and upgrading afterwards means paying for the same shoot twice. If there is any chance the video will run as paid, start at Standard.
Couple led is included, and almost nobody else offers it
Two people on camera opens matching sets, gifting campaigns and mixed gender drops in a single session. It costs nothing extra at any tier here, and it is the one thing on this page a competing solo creator cannot supply at any price.
Velena also creates for Picsart, and her work has been featured in Women's Health. See the finished fashion work on the fashion UGC portfolio, browse everything else in the shop, or tell us about the range and we will name the tier that fits.
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again.”
Alex, Newmiuz. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
One team, from the first brief to the last hand off
Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit, so the idea and the execution never pass between strangers. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the schedule and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Ready to order fashion UGC?
Brief us after checkout, ship the pieces, and the files land in a shared Google Drive.