Hotels and restaurantsHospitality, UK and worldwide
Hospitality social media management for hotels and restaurants
We run the accounts and we film the content that feeds them. Strategy, publishing, community and monthly reporting for hotels, restaurants, bars and venues, with the option of a filmed content retainer on top so the feed is never stock photography.
★★★★★ 5.0 on Google from 10 reviews
Channel management, rolling monthly
Nothing is published or filmed until you have approved it, and if a venue is not a fit for us we say so plainly rather than take the booking. Every plan runs rolling monthly on 2 months notice with no minimum term and no setup fee.
Running the channel
Five management plans, rolling monthly
This is the part most venues actually want: someone to plan it, write it, publish it, answer the comments and report on it. Four are management plans where we run the account. One is a content pack where we make the posts and your team publishes them. All five run rolling monthly on 2 months notice, with no minimum term and no setup fee.
Small Business Social Pack
Twelve designed static posts a month with captions, scheduled to one platform. You publish, or we schedule it. Right for a single site venue testing the format
£149a monthSeed
Strategy, content creation, scheduling and monthly reporting across 2 platforms. The usual starting point for an independent restaurant or bar
£399a monthGrow
Multi platform strategy and increased output across 3 platforms. Where a hotel with a restaurant and a spa usually lands
£799a monthScale
Full service across 3 platforms. Content production, full community management and a quarterly strategy review. The plan for a venue where the inbox matters as much as the feed
£1,499a monthElite
Up to 5 platforms, full content production, paid social management and influencer coordination. Built for a group rather than a single site
£2,499a monthCommunity management matters more in hospitality than in almost any other sector: a review answered badly is public forever, and a booking question left overnight is a booking lost. Full community management sits on Scale and above. Prices are in pounds sterling and no VAT is added.
Feeding the channel
The content that goes in it, filmed on your premises
A management plan without content to publish becomes stock photography and reposted guest pictures within a month. These are the production packages that feed it, filmed by the two founders on site. Venues on a management plan often add a content retainer; venues with an in house marketer sometimes buy only these.
Restaurants
Restaurant content, from a menu spotlight to a monthly retainer
Signature dishes, drinks, the room, the kitchen at work and service. Filmed between services rather than instead of them, cut in all three ratios, raw footage yours to keep.
Menu Spotlight
Up to 3 hours on site. 4 Reels, 8 social stills, raw footage. Organic use, no time limit
£650one offContent Day
A full shift, up to 8 hours. A venue film of 5 to 8 minutes, 6 Reels, 12 stills, Stories, 10 captions, raw footage. Paid licence, 12 months
£1,450one offMonthly Retainer
Two visits a month. 6 Reels, 10 stills, Stories, 10 captions, raw footage, a monthly performance review. Paid licence on every month, 12 months
£950a monthThe venue provides the dishes and drinks being filmed and a meal for each creator. On the retainer, two standing slots agreed in advance.
Hotels
Hotel content, from a property film to a monthly retainer
A property film for YouTube and your website, Reels cut from the same footage, social stills, Stories and captions. Two creators, on site overnight, so a hotel with a restaurant, a pool or a spa is covered rather than sampled.
The Property Film
One night on site. A 10 to 15 minute film, 6 Reels, 10 stills, a B-roll pack. Organic use for as long as you trade
£1,950one offFilm and Campaign
Two nights on site. A 15 to 20 minute film, 10 Reels, 15 stills, Stories and captions. Paid media on Meta, TikTok and Google included
£3,200one offSeasonal Campaign
Three nights, booked into the window the property is dressed. A 20 to 30 minute themed film, 14 Reels, 20 stills, Stories, a full caption pack. Paid media plus creator whitelisting
£4,800one offMonthly Retainer
A monthly visit with an overnight stay. 8 Reels, 10 stills, Stories, 8 captions, a monthly performance review. Paid media included every month
£1,800a monthThe property provides the stay for two, bed and breakfast on the Property Film and full board on the others, plus travel. Full board is a production requirement: lunch and dinner service cannot be filmed without it.
Every figure above renders live from the shop. Prices are in pounds sterling and no VAT is added. Both ranges in full, with every deliverable, on the hospitality content creator page.
Why a retainer
A photograph taken in July is selling a summer that does not exist in November
One shoot a year is right for one quarter of it. That is the whole argument for a monthly retainer in hospitality, and it applies to a restaurant's specials exactly as it applies to a hotel's grounds.
- The special is filmed the week it goes onA dish filmed in March and posted in July is a menu that no longer exists. Two restaurant visits a month, or one hotel visit with an overnight, keeps the feed matching what a guest will actually find.
- Both founders are on site and on cameraVelena films, edits and appears in it. Dragos handles the brief, appears in couple content and runs delivery. There is no runner and no editor who was not in the room.
- Paid media is licensed, not impliedEvery month of retainer content carries paid media rights for 12 months on Meta, TikTok and Google, from the date it is delivered. Organic use on everything you own has no end date, including after the retainer ends.
- Raw footage is yoursOn the restaurant range the raw footage from every visit is delivered with the edit, yours to keep and re-cut. On the hotel range a B-roll pack ships with the Property Film.
How it runs
Order to first content in four steps
- Choose the range and the packageRestaurant or hotel, one off or retainer. Pick it from the shop and order; each product page carries the full deliverables.
- Send the briefOrder number, the venue, what sells and what you want filmed, through the contact page. We reply within one business day and agree the dates.
- We come to youBetween services at a restaurant, overnight at a hotel. The venue provides access, the food and drink being filmed and a meal for each creator; a hotel provides the stay and travel.
- Receive and publishReels, stills, Stories and captions by shared Google Drive within 5 working days of each visit. On a retainer, a monthly performance review comes with them.
Proof
Two London venues, one owner, three years
Darrell Johnston owns No Escape London and Purgatory Bar. Both have been on retainer with us since 2023, and nobody hands an agency a second business out of politeness.
- 1Purgatory Bar, 4.1M Instagram views
1 January to 1 June 2026, Meta Business Suite, zero ad spend. One Reel reached three million views organically. Read the case study.
- 2No Escape London, three years and counting
The longest running account on the roster, and the case study publishes the metrics that stayed flat alongside the ones that moved. Read the case study.
- 3Hotels filmed on location in the UK and Italy
The hospitality video work is on the hospitality content creator page, and the Dolomites hotel stay opens the homepage video wall.
Questions
Before you book
Running the account: strategy, a content calendar, writing and publishing the posts, answering comments and messages, and a monthly report on what worked. Full community management sits on the Scale plan and above. Filming the content that goes in the feed is a separate production package, and most venues that stay with us run the two together.
Management plans run from £149 a month for a twelve post content pack to £2,499 for up to five platforms with paid social and influencer coordination, all rolling monthly on 2 months notice with no setup fee. Filmed content is priced separately, from £650 for a restaurant menu spotlight to £4,800 for a three night hotel seasonal campaign, with content retainers at £950 and £1,800 a month.
A restaurant provides access, the dishes and drinks being filmed, and a meal for each creator during the session. A hotel provides the stay for two, bed and breakfast on the Property Film and full board on the others, plus travel to the property. Full board is a production requirement rather than a courtesy, because lunch and dinner service cannot be filmed without it.
On the retainers, yes: every month of content carries paid media rights for 12 months on Meta, TikTok and Google from the date it is delivered. On the one off packages, the Content Day and the Film and Campaign upwards include paid media; the Menu Spotlight and the Property Film are organic use only. Organic use on your own channels never expires.
Yes. Hotels have been filmed on location in the UK and Italy, and travel to the property is part of what the venue provides on the hotel range. For a restaurant outside our normal reach, ask first and we will say plainly what travel adds.
Yes. Every management plan and every content retainer runs rolling monthly on 2 months notice. There is no minimum term and no setup fee, which is unusual in this sector: three to six month commitments with exit penalties are the norm. Organic use of everything already filmed continues after you leave, and the paid licence on each month of content runs its full term from delivery.
Why it works
Why the kitchen matters
Diners have seen ten thousand plates this year and almost no kitchens
Which is exactly why a pass at seven o'clock stops the scroll. It is also the only footage a competitor cannot buy from a stock library, and it is the reason we film around service rather than only between it.
Film the dishes that sell
Not the ones the kitchen is proudest of. A plate that takes twenty minutes and sells four a night is a beautiful Reel and a bad use of the session. The brief we ask for is the menu with the sellers marked, and the special that is going on next week.
What we will not do
Invent a result, publish a figure we cannot source, or claim a venue's press as our own. Copy we wrote for No Escape London was picked up by Conde Nast and TimeOut, and that is the venue's press. Ours is Women's Health.
Client reviews
What clients say, word for word
“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0.“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
One team, from the first brief to the last hand off
Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit, so the idea and the execution never pass between strangers. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the schedule and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Ready to keep your venue current?
Tell us the venue and what sells. We reply within one business day with the package we would actually put you on, including when that is the cheapest thing on this page.