Restaurant content packages
Restaurant content that fills tables, filmed around service
Three packages for restaurants, cafes and bars. A session between services, a full day with the kitchen included, or a monthly rhythm. Two creators, meals covered, every price published.
★★★★★ 5.0 on Google from 10 reviews
Start here
You never close. Sessions are scheduled around your covers, not instead of them.
The three
A session, a day, or a rhythm
Restaurants and hotels need different things, which is why these are not the hotel packages with the nouns changed. A restaurant concentrates everything worth filming into one room and one kitchen, so a couple of hours produces what a hotel needs a night to gather.
Entry
Menu Spotlight
£6502 to 3 hours
- 4 Reels dishes, drinks and the room
- 8 social stills
- B-roll pack yours to keep
- 3 to 5 days delivery
- Organic rights your own channels
Core
Content Day
£1,4501 full day
- 1 venue film 5 to 8 minutes
- 6 Reels including the kitchen
- 12 social stills
- Stories pack and 10 captions
- Paid media rights included
Ongoing
Monthly Retainer
£950 per month2 visits a month
- 6 Reels every month
- 10 social stills every month
- Stories pack and 10 captions
- Monthly review what worked, what next
- Paid media rights included
- Rolling monthly 2 months notice
Compare
The three side by side
The row that decides most bookings is kitchen and service. It is the difference between content every competitor also has and content none of them do.
| Menu Spotlight | Content Day | Monthly Retainer | |
|---|---|---|---|
| Time on site | 2 to 3 hours | 1 full day | 2 visits a month |
| Venue film | No | 5 to 8 min | No |
| Reels | 4 | 6 | 6 a month |
| Social stills | 8 | 12 | 10 a month |
| Stories pack | No | Yes | Yes |
| Caption pack | No | 10 | 10 a month |
| B-roll pack | Yes | Yes | Yes |
| Kitchen and service | Plates and room only | Included | Included |
| Advertising rights | Organic only | Paid included | Paid included |
| Performance review | No | No | Monthly |
| Meals | Covered by the venue | Covered | Covered |
| Delivery | 3 to 5 working days | Within the week | 5 working days per visit |
What to film
Film the dishes that sell, not the ones you are proudest of
Almost every venue nominates its most technically difficult plate. It is rarely the one that fills tables, and a shoot that follows difficulty rather than margin produces beautiful video attached to a dish nobody orders.
- The margin dish, not the trophy dishIf a plate takes twenty minutes and sells four a night, filming it moves nothing. The one that sells thirty covers is worth the attention.
- At least one drinkA cocktail pour is the single most watchable three seconds in a restaurant and most venues never film one.
- The room counts as a dishAtmosphere sells a booking as much as a plate does, particularly for occasions and particularly at weekends.
- Send them out in one runA short session works because the kitchen sends everything in sequence. It stops working if plates arrive across a whole service.
The unfair advantage
The kitchen is the part nobody films
Your food is on every competitor feed. What is not is the pass at seven o clock, the chef plating under pressure, and the ninety seconds before service starts. That material is the whole reason to book a day rather than a session.
- The chef at work, not the chef posedA kitchen in service looks nothing like a kitchen arranged for a camera, and viewers can tell within a second which one they are watching.
- Prep outperforms platingThe mise en place, the pre service briefing, the moment a full room lands. Consistently the strongest performing material and the content venues are most reluctant to allow.
- Service atmosphere needs serviceA full room at eight cannot be staged at three, which is why the Content Day spans prep and covers rather than a quiet afternoon.
- It is also recruitment contentKitchens are hard to staff. Footage of a team that looks worth joining does a second job most venues never think to ask for.
Client reviews
What clients say, word for word
"Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more."
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0."Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively."
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0."Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future."
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who arrives
Both of us, on every hospitality shoot
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video. Three years of brand content, 13,000 Instagram followers and a direct feature in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles scheduling, the shot plan and delivery, and appears on camera for couple and dining content. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.
Questions
Before you book a session
No, and you should not. The entry session runs between services, and the Content Day is built around your service rather than instead of it. The most valuable material on a full day is filmed while you are open.
The ones that sell, not the ones the kitchen is proudest of. A plate that takes twenty minutes and sells four covers a night is not worth six seconds of anybody's attention. Follow margin and volume, and include at least one drink.
Menu Spotlight is the plates, the drinks and the room in a couple of hours, with organic rights. The Content Day adds the chef at work, service, a venue film and paid media rights, and it is filmed across a whole day.
We film around service rather than through it. In practice a kitchen notices us during prep and forgets we are there once covers start. Tell us your policy on staff appearing before the day and we work to it.
Because every restaurant posts its food and almost none post their kitchen. Audiences have seen ten thousand plates this year and almost no passes at seven o'clock, which is exactly why the second one stops the scroll.
Two Menu Spotlight sessions a month would cost more than the retainer and return organic rights only. The retainer includes six Reels, Stories, captions, paid rights and a monthly review.
Then the retainer is the right product and a one off shoot is the wrong one. A special filmed the week it goes on is worth more than a hero dish filmed in March and posted in July.
Yes, and if the restaurant sits inside a property you are also filming, the hotel packages cover both in one visit rather than two bookings.
Why it works
Why restaurants are the strongest case for a rhythm
Almost nothing else changes this often
A menu, a special, a season and a supplier all move within a quarter, and content filmed against any of them has a short life. Two visits a month is not a volume decision, it is a freshness one, and it is why a restaurant retainer makes more sense than a hotel one for a venue of the same size.
Delivery platforms changed what a dish image is for
A plate on Deliveroo or a menu on OpenTable is doing a job your own channels are not, and it is the one place a still frame still outperforms video. That is why social stills are included on every package here rather than sold separately, and why the counts are what they are.
Where a venue should start
If you have never had the place filmed properly, a Content Day gives you a foundation of evergreen material including the kitchen, and the retainer then keeps it current. Doing it the other way round works but takes longer to look substantial. If you just want the new menu on camera this month, Menu Spotlight is two hours and you never close.
Filming a food or drink product rather than a venue? That sits on the food and drink UGC packages instead. Hotels are on the hotel packages page, and the commission arithmetic is on the hospitality hub.
Bespoke
A group, a launch, or something not on this list?
Some hospitality briefs do not fit a package. A group with several properties, an opening with a fixed press date, a wedding or events season, or a property outside the usual travel radius. When that is the shape of it we scope the work rather than pushing you into the nearest package.
Quotes are prepared individually. Send us the property, the dates and what you need it for, and we come back with scope and a fixed figure. Quotes can also be requested at [email protected].
- Multi property groups
- Openings with a fixed press date
- Weddings and events seasons
- Longer stays than three nights
- Properties outside the UK
Two hours, a day, or every month
Scheduled around your covers, meals covered, and both of us on every visit.