A feed that matches the season a guest is booking into

What you get

Exactly what is included, and what is not

Everything the package delivers is in this table. Anything not listed is not in it, which is stated before you book rather than discovered after the shoot.

Why a night

Occupancy is seasonal, so the content should be

A property filmed in July is selling a summer that does not exist in November. Rooms, light, menus, decoration and the reason somebody would come all change across a year, and a single annual shoot can only ever be right for one quarter of it.

• The offer changes and the content should followMidweek rates, seasonal packages, spa offers and event nights all need their own content, and none of it exists in last summer's footage.
• Light in December is not light in JuneThe same room shot six months apart is two different rooms. Monthly visits mean the feed always matches the season a guest is booking into.
• One visit a month keeps the property familiarBy the third visit we know the building, which rooms take light when, and which staff are comfortable on camera. A one off shoot spends its first three hours learning that. A retainer never spends them again.
• Where a season still needs its own visitA themed campaign with the property dressed is a different job, and that is Seasonal Campaign. Properties on a retainer often add one in November.

Why not just generate it

A real stay cannot be synthesised

Generated hotel imagery is convincing and useless, because the thing a guest is checking for is whether the photographs are honest.

• The disclosure sits with you, not the toolMeta, TikTok and the FTC all require advertisers to disclose AI generated people, voices and lip sync, and the label measurably reduces click through rate. Everything here is filmed in your building with real people, so none of it meets those definitions.
• A guest arriving compares the room to the videoA generated or heavily composited room produces exactly the review a property cannot afford, which is the one that says it looked nothing like the pictures.
• This is not an argument against the toolsVelena spent eleven months producing content for Picsart, an AI creative platform used by well over a hundred million people, much of it edited inside their own product.

The two things worth reading twice

What you keep, and where you can run it

How it works

Booking to delivery in four steps

1. SubscribeAdd the retainer above. Rolling monthly, first payment at checkout.
2. Agree datesSend your order number through the contact page. We reply within one business day and confirm a date that suits the property and works for light.
3. We visit monthlyBoth of us, one night on full board, filming what is current. Travel covered by the property.
4. Receive and reviewContent within 5 to 7 working days of each visit, plus a monthly review of what performed.

Before we arrive

What the property needs to have ready

Hospitality shoots stall for access reasons rather than creative ones. Four things sorted in advance prevent almost all of it.

• One named person on siteSomebody who can open a door, move a trolley and say yes. Without it, half a shoot is spent finding whoever can.
• A room that is not being turned aroundThe room is filmed on arrival, so it needs to be ready when we check in rather than mid clean.
• Your policy on staff and guestsMost properties want staff on camera and guests avoided entirely. Tell us which before the day and we work to it rather than asking in the moment.
• Anything closed or under worksA drained pool or a scaffolded facade is not a problem if we know. It is a problem if we find out on arrival.
• Properties outside the UKWe work with properties worldwide. Travel and the length of stay are quoted before you book rather than added afterwards, so ask through the contact page first.

Before you book

The terms, in plain English

The full terms and conditions govern every booking. These five change what you do next.

• The date is the productA confirmed booking holds two diaries and a night that cannot then be sold to anyone else. What happens if a date moves is set out in Section 7 rather than decided on the day.
• We are an advertising agency, not a hotel supplierVelena Lifestyle is SIC 73110. We film and edit content. We do not inspect, rate or endorse the property, and nothing we deliver is a review. Section 2.1.
• Permissions are yoursYou are responsible for the right to film in the building and for your policy on staff and guests appearing on camera. We will not film anyone who declines.
• What the licence does not allowNo resale or sub licensing to another business, no separating our images from the delivered content, and no using it to train an AI model. Those restrictions outlast the licence. Section 11.
• What we have done beforeThree years on location for hotels in the UK and Italy, and a three year retainer with No Escape London and Purgatory Bar. The case studies set out what that produced.

Questions

Before you book