PackagesLifestyle UGC packages
Lifestyle UGC packages, filmed by both founders
Four tiers of lifestyle UGC, from £130 a video to a three video bundle at £525, delivered in 5 working days to 10 to 14 working days from High Wycombe, Buckinghamshire. GRWM, day in the life, morning ritual, home aesthetic and lifestyle integration. Buy at checkout, brief afterwards, no call needed first.
★★★★★ Rated 5.0 from 10 Google reviews
Jump to a tier
Prices are per video and vary by length, chosen at checkout. Full refund if we decline your brief or you change your mind before filming starts.
Choose a tier
Four lifestyle UGC packages
Same creator and the same standard of filming on every tier. What changes is the script, the hook count, the reach of the licence and whether the raw footage comes with it. Prices are live from the shop and vary by video length.
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BasicBasic
from £130 per video
1 video, one format, organic rights only. You set the concept and direction.
View Basic -
Most ordered
Standard
from £195 per video
Script, 2 hooks, all three formats, raw footage, 12 months on Meta, TikTok and Google.
View Standard -
Premium
Premium
from £305 per video
3 hooks, full creative direction, whitelisting, and reach across all platforms.
View Premium -
Bundle, 3 videos
Bundle, 3 videos
£525 for all three
3 Standard videos, 6 in total hooks, three angles tested against each other.
View the bundle
Finished work on the lifestyle UGC portfolio. Every other category is on the UGC portfolio hub.
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What changes between the tiers
The rows that say not included matter as much as the ones that do. Ordering the wrong tier is the most expensive mistake on this page, so the ceiling of each is published rather than discovered.
| Item | Basic | Standard | Premium | Bundle |
|---|---|---|---|---|
| Starting price | £130 | £195 | £305 | £525 fixed |
| Videos included | 1 | 1 | 1 | 3 |
| Script written for you | Not included | Yes | Yes plus full creative direction | Yes on all three |
| Hook variations | none | 2 | 3 | 6 in total |
| Platform formats | one of 9:16, 4:5 and 1:1 | all three | all three | all three |
| Usage rights | Organic only | Paid media, 12 months | Paid media plus whitelisting | Paid media, 12 months |
| Raw footage | Not included | Included | Included | Included on all three |
| Revision rounds | 1 minor round | 1 full round | 2 full rounds | 1 full round per video |
| Delivery | 5 working days | 7 working days | 10 working days | 10 to 14 working days |
What we create
Six lifestyle formats, and what each is for
Which format your product needs comes down to where the video is going and how the buyer decides, rather than what the product is.
- 1GRWM and routine
The product enters inside a real routine rather than as a hero shot, so the viewer sees the moment of use before the packaging. The highest-engagement lifestyle format, and the strongest for anything applied to the body.
- 2Day in the life
Vlog framing across a whole day, with the product appearing two or three times in different contexts. That repetition establishes the thing is used rather than owned, which a single demo cannot do. Highest save rate of the six.
- 3Home, integration and paid
The product in a styled room, or present and used but never announced, or cut hook first for Meta, TikTok and Google. Three different jobs: sell the room, earn trust from an ad-blind audience, or feed a media buyer something to test.
The two things that cost the money
Raw footage and advertising rights
These two decide which tier you need more than anything else on the page, so they are stated in full rather than abbreviated into a row.
Organic rights
Organic only. No paid media rights at this tier. Use on the channels you own, for as long as you sell the product.
- Your product page, website and email
- Your own Instagram, TikTok and Facebook
- No Meta, TikTok and Google advertising
- No raw footage, and it cannot be added later
Paid media rights
12 months from delivery on Meta, TikTok and Google, with the raw footage included so you can re-cut in house.
- Run as paid on Meta, TikTok and Google
- Raw footage for your own editing
- Premium adds whitelisting, so ads run from the creator handle
- Premium reaches all platforms
How it works
Order to delivery in four steps
- OrderPick a tier and a video length at checkout. No consultation needed before ordering.
- BriefSend your order number and brief through the contact page. We reply within one business day with the shipping address.
- ShipPost the product by tracked delivery to High Wycombe, Buckinghamshire with the order number inside. Filming begins on arrival.
- ReceiveYour MP4 arrives by shared Google Drive, ready to publish or run as paid.
Before you order
The terms, in plain English
The full terms and conditions govern every order. These four change what you should do next, so they are here rather than behind a link.
- A full refund until filming startsIf we decline your brief, or you change your mind before we begin filming, you get everything back with no deduction. Once filming has begun there is no refund, because a shoot commits a real person's time. Section 7.
- Some categories we declineGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines are declined outright. Alcohol, supplements, CBD, weight management and clinics are case by case. Tell us at enquiry rather than after paying. Section 6.
- Your product is used, not borrowedIt is opened, handled and filmed with, so assume it does not come back in saleable condition. Return is not included unless agreed in writing before you ship.
- What the licence does not allowNo resale or sub licensing to another brand, no separating Velena's image from the delivered video, and no using the content to train an artificial intelligence model. Those restrictions outlast the licence. Section 11.
Featured UGC portfolio
Lifestyle first, then the rest of the range
Every category is on the UGC portfolio hub.
Questions
Before you order
If the video is only going on your own channels, Basic. If it is going anywhere near an ad account, Standard, because the licence is set at the point of sale and cannot be upgraded afterwards. If you want to test openings or run from the creator handle, Premium. If you want three angles tested against each other, the bundle. Not sure? Tell us where the video is going and we will name a tier rather than upsell one.
Because a sixty second lifestyle video is not a fifteen second one with more footage. It needs more setups, more of the routine filmed, and considerably more editing. Each length is priced individually rather than averaged into one figure that overcharges the short ones.
5 working days for Basic, 7 working days for Standard, 10 working days for Premium and 10 to 14 working days for the bundle. Every timer starts the day your product arrives at the High Wycombe, Buckinghamshire address, not the day you order, so tracked postage is worth the extra.
No. The licence and the raw footage are both set at the point of sale, because they change what is filmed and what is kept. This is the single most expensive mistake on this page, which is why it is stated three times rather than once.
Velena Nikolova directs and appears on camera, Dragos Nistor runs strategy and delivery. Both are named on the about page. There are no subcontractors and no account manager, so the people who plan the content are the people who film it.
Yes. These packages are production: you receive files and publish them yourself. If you want the posting, community management and reporting handled too, that is social media management, which runs Rolling monthly, 2 months notice, no setup fees. Many clients buy a bundle first, then move to a retainer once the format is proven.
Choosing well
How to pick a tier without overbuying
Start with where the video is going
Everything on this page follows from one question, and it is not what the product is. If the video will only ever sit on your own channels, the cheapest tier does the job and the rest is money spent on rights you will not use. If it will run as paid, Basic is the wrong purchase at any price, because no amount of goodwill later converts organic rights into paid ones. The licence is set when you buy.
Film the product that already sells
There is a pull towards putting a first video behind whatever is not moving. That product is usually held back by its price, its photography, or the fact that nobody needed it, and a video repairs none of those. Point the first one at something with proven demand instead. Then the format is the only new variable and the result actually means something.
When the bundle is the right answer
Not for volume. Three videos of the same idea is three times one video. The bundle earns its price when you brief three genuinely different angles and let the ad account decide, because then you are buying information rather than footage. If you cannot name three distinct angles, buy one Standard and spend the difference on media.
Still deciding? Watch the six videos on the portfolio, or tell us about the product and where it is going.
Bespoke
A full range, or an ongoing lifestyle retainer?
Some lifestyle briefs do not fit a package. A whole range shot in one session, a launch with a fixed press date, a monthly creative retainer feeding an ad account, or a seasonal refresh where every SKU needs the same treatment. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full range or collection shoots
- Launches with a fixed press date
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Ongoing content for subscription boxes
Client reviews
What clients say, word for word
“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Pick a tier and brief it
Buy at checkout, brief afterwards, files to your Google Drive in 5 working days from Basic.