Plan Your Hotel's Next Seasonal Content Campaign: 3 Nights, 20 Reels, Full Buyout
Time your content drop to a season. Three nights on-property, 20 Reels, a YouTube feature and full buyout rights. £3,200. The hotel covers everything else.
The Seasonal Campaign package is the right answer when your hotel needs to launch a campaign for a specific season. Spring opening, summer push, autumn quiet-period booster, winter feature. Three nights on-property gives us the time to shoot a full campaign's worth of content: 20 short-form Reels, a feature YouTube video, 30+ high-resolution stills. Full buyout rights, which means your hotel owns the content outright and can use it forever, in any market, in any format. £3,200 one-off. The hotel covers the stay, meals and travel.
This is the package for hotels that plan their marketing around the seasons. We are Dragos Nistor and Velena Nikolova, co-founders of Velena Lifestyle. We have created content at Ibis Edinburgh, Ibis York and Leitlhof Hotel in San Candido, Italy. Our clients have appeared in Condé Nast, TimeOut and Vogue. Our agency was featured in Women's Health. Here is what a seasonal campaign actually delivers.
One-off. Hotel covers stay and travel.
Full campaign immersion on-property.
You own everything. Forever. All markets.
All files delivered via Google Drive within 14 working days of the shoot.
Hotel covers travel and stay. Payment in GBP, accepted from any country.
What is a Seasonal Content Push Worth to Your Hotel?
Drag the sliders to match your property and the season you want to push. The numbers update instantly. No email required.
Four Seasons, Four Different Campaigns
What we shoot and when each season works best
The Seasonal Campaign package is timed to launch your hotel's next big push. Each season has its own storytelling logic, its own light, its own visual energy. Here is what we typically shoot for each, and the kind of hotels each season works best for.
Spring
Renewal, gardens, light
- Gardens, balconies, blossom
- Spring menu launches
- Brunch and breakfast culture
- Pre-summer wellness retreats
- Bookings push: Easter, May break
Summer
Pools, terraces, golden hour
- Pool, rooftop, outdoor dining
- Long evenings and golden hour
- Summer cocktail and bar content
- Family stay and couples content
- Bookings push: peak season rates
Autumn
Cosy, fireplaces, harvest
- Fireplaces, warm interiors
- Autumn menus and seasonal produce
- Spa, wellness and quiet weekends
- Walking, hiking, coastal trips
- Bookings push: shoulder season offers
Winter
Festive, snow, intimate
- Festive decor and Christmas markets
- Hot drinks and winter menus
- Snow, ski-adjacent, mountain stays
- New Year and Valentine packages
- Bookings push: festive and ski
From Brief to Campaign Launch in Four Steps
The seasonal campaign process, start to finish
Strategy and brief
We map your campaign window, your booking targets, and the specific season story. You tell us the angles you want to push (spa, dining, family, romance). We agree the shot list.
3-night shoot
We arrive at your property for three full nights. Three sunrises, three sunsets, every meal service, every key amenity. We capture the property at every hour the season demands.
Edit and deliver
20 Reels, 30+ stills, one feature YouTube video and 3 paid-ads cutdowns. Edited and delivered via Google Drive within 14 working days. Final files ready to publish, ready to run.
Launch your campaign
You own everything outright (full buyout). Use across organic social, paid social, paid search, programmatic display, OOH, email marketing, your website. Forever, in any market.
A great seasonal campaign earns back its cost in occupancy uplift in the first eight weeks. Then the content keeps working for years. Dragos Nistor, Velena Lifestyle
Seasonal Campaign vs the Other Hotel Packages
Side by side, what you get at each tier
| Package | Price | Duration | Reels | Stills | YouTube | Rights |
|---|---|---|---|---|---|---|
| Essentials | £1,200 | Half-day | 3+ | 20+ | No | Organic only |
| Stay and Create | £2,100 | 2 nights | 12 | 25+ | Yes | Full ad rights |
| Seasonal Campaign | £3,200 | 3 nights | 20 | 30+ | Yes | Full buyout |
| Monthly Retainer | £1,800/mo | Monthly visit | ongoing | ongoing | Yes | Full buyout |
Seasonal Campaign is the right choice for hotels planning a major content push tied to a specific season, opening, refurb reveal or campaign launch. Essentials works for one-off shoots. Stay and Create is the right tier if you need ad-ready content but not full buyout. Monthly Retainer is for hotels that want consistent monthly content year-round.
From Our Hospitality Portfolio
Content created at Ibis Edinburgh, Ibis York and Leitlhof San Candido
Below are examples from our hospitality UGC portfolio. These are the kind of Reels a 3-night seasonal shoot produces, at scale. See the full hotel and restaurant UGC portfolio for more.
Choose the Right Package for Your Property
From a one-off shoot to a monthly retainer
Ready to plan your next seasonal push? Book the Seasonal Campaign package.
£3,200 one-off. Hotel covers stay, meals and travel. 20 Reels, feature YouTube video, full buyout. 14 working days.For ongoing social media management alongside your seasonal campaign:
Frequently Asked Questions
