Hotel social media
What a hotel needs to post, through the year.
The same footage does not work equally everywhere. A room tour that holds attention on Instagram is scrolled past on TikTok, and neither is cut the way a paid advert needs. This page sets out what a hotel should post month by month, what differs between the platforms, and which package produces enough to feed them.
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The year
A hotel's content calendar, in four seasons.
By platform
What changes between Instagram, TikTok and a paid advert.
Which package
Enough material to feed all three.
One shoot a year can only be right for one quarter. The retainer films every month, so the Reels, the stills and the Stories match the season a guest is booking. The one-off packages are the way to start, and the Seasonal Campaign is the way to own a season.
Posting too? Hospitality social media management runs the channels the content feeds.
The work
Hotel content we have made.
Tap a video to play it. More on the hotels and restaurants work page.
Client reviews
What our clients say.
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“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”
“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Read every review on the reviews page.
Proof
Venues and brands that trust us.
Snaptrip Group
Several of the UK's best known staycation platforms.
- Social media management
Purgatory Bar
A cocktail bar and escape room venue in London, with us since 2023.
- Social media management
No Escape London
An immersive escape room venue, with us since 2023.
- Social media management
Silvi the Artist
An artist's online shop, built by us from scratch.
- WooCommerce build
- Ongoing e-commerce management
Nikolov Nikola
A WordPress website, designed and built by us.
- WordPress website design and build
HoneyBee & Co.
A raw honey brand: its shop, its store management and three social channels.
- WordPress and WooCommerce build
- Ongoing e-commerce management
- Instagram, TikTok and Facebook management
- Content written and published by us
- Core Web Vitals passed
Questions
About hotel content
How often should a hotel post?
Three times a week is the rhythm the retainer is built for: eight Reels and ten stills a month, plus Stories.
Can the same video go on Instagram and TikTok?
Yes, but cut differently: slower with the name on the cover for Instagram, faster and first person for TikTok. Every package cuts in all the ratios.
What about the booking page?
The property film sits there. It is the piece most hotels are missing.
Do we need paid adverts?
Not to start. When you do, the rights are already in the package from Film and Campaign up.
Do you post for us?
Not in the content packages. Hospitality social media management adds posting, replies and reporting.
Where do the numbers come from?
Our 2026 report on UK hospitality social media, from the accounts we run.
Who leads the work
One team, from the first idea to the finished post.
Velena Lifestyle is a social media and content agency in High Wycombe, Buckinghamshire. Everything is created in house, by our own team. You have one point of contact from the first brief to the final delivery.
Ready to post the right season?
Four hotel packages, from £1,950. Fixed prices, the shot list agreed in writing.
See the hotel packagesBook a free call