Apps and SaaS UGC Basic package by Velena LifestyleBasic tier

Apps and SaaS UGC

One SaaS video, filmed by someone who used your product first

A single fully edited app or SaaS video, screen recorded or filmed to camera in the length you choose, delivered 5 working days after we have access. Velena films and edits every order herself, including eleven months of content for Picsart, an AI creative platform used by well over a hundred million people a month. There is a real person on camera and nothing to post, because this is software.

★★★★★ 5.0 on Google from 10 reviews

Choose a length to add to your basket

Added to your basket. View basket or keep reading below.

Right tier if you are testing whether creator video works for your product at all. If the video will ever run as a paid advert, order Standard instead, because Basic licenses no paid media at any spend. Prices are in pounds sterling and no VAT is added. Nothing is filmed until we have your brief and working access.

1video
5 working daysfrom access
4lengths
As featured inWomen's Health|Rated★★★★★ 5.0 on Google from 10 reviews
High Wycombe, BuckinghamshireFilmed and edited by the foundersScreen record or face to cameraFiles via Google Drive
1fully edited video
5 working daysfrom the day we have access
4lengths to choose from
5.0 ★★★★★rated on Google from 10 reviews

What you get

Exactly what is included, and what is not

The rows that say not included matter as much as the ones that do. Ordering the wrong tier is the most expensive mistake a software buyer makes here, so the limits of this one are set out in full before you order rather than explained afterwards.

ItemDetail
Videos1, built around your product.
LengthYour choice of 15, 30, 45 or 60 seconds, priced individually.
Formats1 platform format. all three start at Standard.
ScriptNot included. You set the concept and the message.
Hook variationsNot included. 2 hooks start at Standard.
Usage rightsOrganic only. No paid media rights at this tier. Use covers the channels you own, with no time limit.
Paid advertisingNot included. Available from Standard, which carries a 12 month paid media licence on Meta, TikTok, Google and LinkedIn.
Raw footageNot included. Raw footage sits on Premium.
Product shippingNot required. This is software, so there is nothing to post.
Currency and VATPrices are in pounds sterling and no VAT is added.
Revisions1 minor round.
Delivery5 working days from the day we have access, via shared Google Drive.

Why not just generate it

A real person on camera needs no AI label

The alternative to this page is a generated avatar at a fraction of the price. Here is the part of that comparison that does not appear on the pricing table.

  • The disclosure sits with you, not the toolMeta, TikTok and the FTC now all require advertisers to disclose AI generated people, voices and lip sync in ad creative. The compliance workflow lands on you as the advertiser, and a disclosure label measurably reduces click through rate.
  • Nothing here meets any of those definitionsEverything is filmed with a real person, so there is no label to apply, no disclosure step in your approval process, and nothing a platform can reclassify later.
  • This is not an argument against the toolsVelena spent eleven months producing content for Picsart, an AI creative platform used by well over a hundred million people a month, much of it edited inside their own product.
  • The distinction that mattersNot whether AI touched the workflow. Whether the person in the advert is real, and whether a buyer can look them up.

The two things that decide the tier

Raw footage and advertising rights

Not at this tier

Raw footage

The finished video only. The unedited takes and screen captures are not included, and cannot be added once a video has been delivered.

  • No unedited takes or raw screen captures
  • No recutting into new ad variations later
  • Included on Premium
  • Decide before filming, not afterwards
Organic only

Advertising rights

Use on the channels you own, for as long as you sell the product. This tier does not license paid media on any platform.

  • Your product page, website and email
  • Your own Instagram, TikTok, LinkedIn and Facebook
  • Your own app store listing
  • No advertising on Meta, TikTok, Google and LinkedIn

How it works

Order to delivery in four steps

  1. OrderPick your length above and it goes straight to your basket. No consultation needed.
  2. Brief and accessSend your order number, brief, product access and the features you want highlighted through the contact page. We reply within one business day.
  3. We learn the productWe use it before we film it, so the walkthrough shows a real path rather than a click tour.
  4. ReceiveYour MP4 arrives by shared Google Drive within 5 working days, ready to publish.

Ordering from outside the UK

How this works if you are not in the UK

Nothing ships, so location changes nothingWe work with software brands worldwide. Most of our other ranges need a product posted to us, which puts freight and customs between the order and the shoot. This one does not: you send a login, so a brand in Sydney and a brand in High Wycombe get the same turnaround, counted from the day the access works. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Organic rights, stated plainlyBasic licenses the video for channels you own. It does not license paid media on any platform, and we would rather say that here than have you discover it afterwards. If there is any chance this ends up in an ad account, order Standard.

Before you order

The terms, in plain English

The full terms and conditions govern every order. These six change what you should do next.

  • We make content, we do not build softwareVelena Lifestyle is an advertising agency, SIC 73110. We do not develop, test, audit or certify any product, and nothing in our process is a security review, an accessibility audit or a compliance check. Responsibility for the product stays with you. Section 2.1.
  • Nothing is filmed until the brief is agreedWe confirm the brief with you before anything is recorded, and from Standard up you approve the script as well. If your product is not a fit for us we say so at that point rather than afterwards. What happens to an order that does not go ahead is set out in Section 7.
  • Some categories we declineGambling, adult, cryptoasset and investment platforms, political, and anything requiring FCA authorisation are declined outright. Financial products, clinics and dating apps are case by case. Tell us at enquiry rather than after paying. Section 6.
  • What the licence never allowsNo resale or sub licensing to another brand, and no using the content to train an artificial intelligence model or generate a synthetic likeness. Those restrictions outlast the licence term. Section 11.
  • Access, not shippingSend a working login or demo environment rather than a parcel. Timelines run from the day we can log in, and if access never arrives we send a reminder and close the order after 60 days.
  • The claims are yoursWe script from what you tell us the product does. You are responsible for the accuracy of every claim, including performance figures, security statements and compliance certifications. Section 15.

Compare

The other packages

Same creator and the same standard on every tier. Every tier from Standard up carries the same 12 months licence, so what changes is the direction, the hooks, the raw footage and how far the licence reaches.

  • Apps and SaaS UGC Standard package by Velena LifestyleStandard

    Standard

    from £265 per video

    Script, 2 hooks, all three formats, 12 months on Meta, TikTok, Google and LinkedIn.

    View Standard
  • Apps and SaaS UGC Premium package by Velena LifestylePremium

    Premium

    from £400 per video

    3 hooks, the raw footage, creator whitelisting and reach across all platforms.

    View Premium
  • Apps and SaaS UGC three video bundle by Velena LifestyleBundle, 3 videos

    Bundle, 3 videos

    £675 for all three

    3 videos, 3 distinct angles, same 12 months licence on all three.

    View the bundle

Full comparison on the Apps and SaaS packages page, finished work on the Apps and SaaS UGC portfolio, and the wider case in our guide to UGC for SaaS.

Featured UGC portfolio

Other categories we film

  • Apps and SaaS UGC videos by Velena Lifestyle

    Apps and SaaS

    Real client work, filmed and edited in house.

    View the work
  • E-commerce and DTC UGC videos by Velena Lifestyle

    E-commerce and DTC

    Real client work, filmed and edited in house.

    View the work
  • Tech and Electronics UGC videos by Velena Lifestyle

    Tech and Electronics

    Real client work, filmed and edited in house.

    View the work
  • Testimonials UGC videos by Velena Lifestyle

    Testimonials

    Real client work, filmed and edited in house.

    View the work

Every category is on the UGC portfolio hub.

Bespoke

A full launch, or an ongoing creative retainer?

Some software briefs do not fit a package. A launch with a fixed date, a whole feature set filmed in one session, a monthly creative retainer feeding a paid account, or localisation into several markets. When that is the shape of it we scope the work rather than pushing you into the nearest tier.

Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.

  • Product launches with a fixed date
  • Whole feature sets in one session
  • Monthly creative retainers for ad accounts
  • Higher volume than three videos
  • Rush turnaround, subject to capacity
Request a quote

Client reviews

What clients say, word for word

★★★★★

“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”

Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.
★★★★★

“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”

Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.
★★★★★

“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”

Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.

Every review is reproduced word for word. Read them all on the reviews page.

Who you work with

A two person team, not an account queue

Velena Nikolova, Co-Founder and Creative Director of Velena Lifestyle

Velena Nikolova

Co-Founder and Creative Director

Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor, Co-Founder and Business Strategist at Velena Lifestyle

Dragos Nistor

Co-Founder and Business Strategist

Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.

Questions

Before you order

Why it works

Basic in practice

Why most SaaS creator video fails

It is filmed by someone who has never opened the product. The tell is in the cursor: hovering with no purpose, clicking the wrong thing and cutting away, a dashboard with obviously fake numbers in it. Software audiences are disproportionately technical and they spot it instantly, which is why the unpolished version made by someone who actually used the thing outperforms the glossy one.

What a good SaaS brief contains

What the product does in one sentence, who it is for, the single task you want shown, a working login, and any wording legal will not accept. That last item is the one that slows shoots down, because rewriting a claim after filming means refilming.

Where a single organic video still wins

On your homepage and your app store listing, where the question is what does this actually look like. For a company that has never used creator video, Basic on your three strongest features teaches you more than one expensive brand film.

Not sure this is the right tier? Tell us about the product and we will say so plainly, including when the answer is a cheaper one. Every package is on the Apps and SaaS packages page, and if you want an ongoing channel rather than a single video, that is social media management UK.

One video, one fixed price, 5 working days

Pick your length at the top of the page and it goes straight to your basket. Send us access straight after.