Basic tierApps and SaaS UGC
One SaaS video, filmed by someone who used your product first
A single fully edited app or SaaS video, screen recorded or filmed to camera in the length you choose, delivered 5 working days after we have access. Velena films and edits every order herself, including eleven months of content for Picsart, an AI creative platform used by well over a hundred million people a month. There is a real person on camera and nothing to post, because this is software.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Added to your basket. View basket or keep reading below.
Right tier if you are testing whether creator video works for your product at all. If the video will ever run as a paid advert, order Standard instead, because Basic licenses no paid media at any spend. Prices are in pounds sterling and no VAT is added. Nothing is filmed until we have your brief and working access.
What you get
Exactly what is included, and what is not
The rows that say not included matter as much as the ones that do. Ordering the wrong tier is the most expensive mistake a software buyer makes here, so the limits of this one are set out in full before you order rather than explained afterwards.
| Item | Detail |
|---|---|
| Videos | 1, built around your product. |
| Length | Your choice of 15, 30, 45 or 60 seconds, priced individually. |
| Formats | 1 platform format. all three start at Standard. |
| Script | Not included. You set the concept and the message. |
| Hook variations | Not included. 2 hooks start at Standard. |
| Usage rights | Organic only. No paid media rights at this tier. Use covers the channels you own, with no time limit. |
| Paid advertising | Not included. Available from Standard, which carries a 12 month paid media licence on Meta, TikTok, Google and LinkedIn. |
| Raw footage | Not included. Raw footage sits on Premium. |
| Product shipping | Not required. This is software, so there is nothing to post. |
| Currency and VAT | Prices are in pounds sterling and no VAT is added. |
| Revisions | 1 minor round. |
| Delivery | 5 working days from the day we have access, via shared Google Drive. |
Why not just generate it
A real person on camera needs no AI label
The alternative to this page is a generated avatar at a fraction of the price. Here is the part of that comparison that does not appear on the pricing table.
- The disclosure sits with you, not the toolMeta, TikTok and the FTC now all require advertisers to disclose AI generated people, voices and lip sync in ad creative. The compliance workflow lands on you as the advertiser, and a disclosure label measurably reduces click through rate.
- Nothing here meets any of those definitionsEverything is filmed with a real person, so there is no label to apply, no disclosure step in your approval process, and nothing a platform can reclassify later.
- This is not an argument against the toolsVelena spent eleven months producing content for Picsart, an AI creative platform used by well over a hundred million people a month, much of it edited inside their own product.
- The distinction that mattersNot whether AI touched the workflow. Whether the person in the advert is real, and whether a buyer can look them up.
The two things that decide the tier
Raw footage and advertising rights
Raw footage
The finished video only. The unedited takes and screen captures are not included, and cannot be added once a video has been delivered.
- No unedited takes or raw screen captures
- No recutting into new ad variations later
- Included on Premium
- Decide before filming, not afterwards
Advertising rights
Use on the channels you own, for as long as you sell the product. This tier does not license paid media on any platform.
- Your product page, website and email
- Your own Instagram, TikTok, LinkedIn and Facebook
- Your own app store listing
- No advertising on Meta, TikTok, Google and LinkedIn
How it works
Order to delivery in four steps
- OrderPick your length above and it goes straight to your basket. No consultation needed.
- Brief and accessSend your order number, brief, product access and the features you want highlighted through the contact page. We reply within one business day.
- We learn the productWe use it before we film it, so the walkthrough shows a real path rather than a click tour.
- ReceiveYour MP4 arrives by shared Google Drive within 5 working days, ready to publish.
Ordering from outside the UK
How this works if you are not in the UK
Before you order
The terms, in plain English
The full terms and conditions govern every order. These six change what you should do next.
- We make content, we do not build softwareVelena Lifestyle is an advertising agency, SIC 73110. We do not develop, test, audit or certify any product, and nothing in our process is a security review, an accessibility audit or a compliance check. Responsibility for the product stays with you. Section 2.1.
- Nothing is filmed until the brief is agreedWe confirm the brief with you before anything is recorded, and from Standard up you approve the script as well. If your product is not a fit for us we say so at that point rather than afterwards. What happens to an order that does not go ahead is set out in Section 7.
- Some categories we declineGambling, adult, cryptoasset and investment platforms, political, and anything requiring FCA authorisation are declined outright. Financial products, clinics and dating apps are case by case. Tell us at enquiry rather than after paying. Section 6.
- What the licence never allowsNo resale or sub licensing to another brand, and no using the content to train an artificial intelligence model or generate a synthetic likeness. Those restrictions outlast the licence term. Section 11.
- Access, not shippingSend a working login or demo environment rather than a parcel. Timelines run from the day we can log in, and if access never arrives we send a reminder and close the order after 60 days.
- The claims are yoursWe script from what you tell us the product does. You are responsible for the accuracy of every claim, including performance figures, security statements and compliance certifications. Section 15.
Compare
The other packages
Same creator and the same standard on every tier. Every tier from Standard up carries the same 12 months licence, so what changes is the direction, the hooks, the raw footage and how far the licence reaches.
StandardStandard
from £265 per video
Script, 2 hooks, all three formats, 12 months on Meta, TikTok, Google and LinkedIn.
View Standard
PremiumPremium
from £400 per video
3 hooks, the raw footage, creator whitelisting and reach across all platforms.
View Premium
Bundle, 3 videosBundle, 3 videos
£675 for all three
3 videos, 3 distinct angles, same 12 months licence on all three.
View the bundle
Full comparison on the Apps and SaaS packages page, finished work on the Apps and SaaS UGC portfolio, and the wider case in our guide to UGC for SaaS.
Bespoke
A full launch, or an ongoing creative retainer?
Some software briefs do not fit a package. A launch with a fixed date, a whole feature set filmed in one session, a monthly creative retainer feeding a paid account, or localisation into several markets. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Product launches with a fixed date
- Whole feature sets in one session
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Rush turnaround, subject to capacity
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue

Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Yes. Send your order number, brief and a demo or trial login through our contact page after checkout and we reply within one business day. Nothing is shipped, this is software.
No. Basic carries organic usage rights only, covering channels you own. For Meta, TikTok, Google and LinkedIn placements choose Standard, which carries a 12 month paid media licence.
Yes, where the brief needs it. Basic covers one approach, either a screen recording of the product or a face to camera piece. Briefs that need both cut together sit better on Standard.
Consumer and B2B apps, SaaS platforms, marketplaces, developer tools and productivity software. Anything we can access in a browser or on a phone. We do not film cryptoasset or investment platforms, or anything requiring FCA authorisation.
Thirty seconds is the most ordered and the safest default, because a product walkthrough needs room to show a real task being completed. Fifteen suits a feed placement or a single feature. Sixty gives space for onboarding end to end.
No. Velena is a real person and she is the one on camera and behind it. That means there is no AI disclosure label to apply under Meta, TikTok or FTC rules, and no platform can reclassify the creative later. She has produced content for Picsart, an AI creative platform, so this is not a position against the tools.
Velena, on every order. She develops the concept, films it and edits it herself, which is why the pacing works and why nothing gets shot that cannot be cut well. There are no subcontractors and no account manager in between.
Yes. We film in High Wycombe, Buckinghamshire and work with software brands worldwide. Because there is nothing to ship, location makes no difference to turnaround. Prices are in pounds sterling and no VAT is added.
Why it works
Basic in practice
Why most SaaS creator video fails
It is filmed by someone who has never opened the product. The tell is in the cursor: hovering with no purpose, clicking the wrong thing and cutting away, a dashboard with obviously fake numbers in it. Software audiences are disproportionately technical and they spot it instantly, which is why the unpolished version made by someone who actually used the thing outperforms the glossy one.
What a good SaaS brief contains
What the product does in one sentence, who it is for, the single task you want shown, a working login, and any wording legal will not accept. That last item is the one that slows shoots down, because rewriting a claim after filming means refilming.
Where a single organic video still wins
On your homepage and your app store listing, where the question is what does this actually look like. For a company that has never used creator video, Basic on your three strongest features teaches you more than one expensive brand film.
Not sure this is the right tier? Tell us about the product and we will say so plainly, including when the answer is a cheaper one. Every package is on the Apps and SaaS packages page, and if you want an ongoing channel rather than a single video, that is social media management UK.
One video, one fixed price, 5 working days
Pick your length at the top of the page and it goes straight to your basket. Send us access straight after.







