Bundle tierApps and SaaS UGC
Three angles from one product familiarisation, filmed by the same person
Three videos, three distinct angles, briefed once and delivered as a set, with paid media rights on Meta, TikTok, Google and LinkedIn for 12 months on every one. The expensive part of a software video is understanding the product, and here that happens once instead of three times. Velena films and edits all three, including eleven months of content for Picsart, an AI creative platform used by well over a hundred million people a month.
★★★★★ 5.0 on Google from 10 reviews
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Right tier if you are running a real paid test and need enough creative for the platform to optimise against. If your team recuts footage in house, order Premium instead, because the raw files only exist there. Prices are in pounds sterling and no VAT is added. Nothing is filmed until the three angles and the scripts are agreed.
What you get
Exactly what is included, and what is not
The rows that say not included matter as much as the ones that do. Ordering the wrong tier is the most expensive mistake a software buyer makes here, so the limits of this one are set out in full before you order rather than explained afterwards.
| Item | Detail |
|---|---|
| Videos | 3, each a distinct angle on the same product. |
| Length | 30 seconds each by default. Upgrade any to 45 or 60 seconds on request, quoted before filming. |
| Formats | all three per video. 9:16, 4:5 and 1:1. |
| Creative direction | Full, across all three videos. |
| Angles | Onboarding walkthrough, key feature spotlight and results led piece, or three you specify. |
| Paid media rights | Meta, TikTok, Google and LinkedIn on all three videos, at any spend. |
| Licence term | 12 months from delivery on all three. |
| Raw footage | Not included. Raw footage sits on Premium. |
| Creator whitelisting | Not included. Available on Premium. |
| Screen recording | Included where the brief requires it. |
| Currency and VAT | Prices are in pounds sterling and no VAT is added. |
| Revisions | 1 full round per video. |
| Delivery | 10 to 14 working days from the day we have access, all three together. |
Why not just generate it
A real person on camera needs no AI label
Generated video is where volume is cheapest, so this is the comparison a three video order runs into first. Here is the part of it that does not appear on the pricing table.
- The disclosure sits with you, not the toolMeta, TikTok and the FTC now all require advertisers to disclose AI generated people, voices and lip sync in ad creative. The compliance workflow lands on you as the advertiser, and a disclosure label measurably reduces click through rate.
- Nothing here meets any of those definitionsAll three videos are filmed with a real person, so there is no label to apply, no disclosure step in your approval process, and nothing a platform can reclassify later.
- This is not an argument against the toolsVelena spent eleven months producing content for Picsart, an AI creative platform used by well over a hundred million people a month, much of it edited inside their own product.
- Volume is not the reason to buy thisThree is the floor for a paid test, not a bulk discount. What a batch buys is attempts, and the same face across all three is what makes it read as one person rather than three commissions.
The two things that decide the tier
What the bundle does and does not include
Every tier from Standard up carries the same 12 months licence, so the term is not the difference. Volume is.
Paid media on all three
a 12 month paid media licence from delivery on every one of the three videos, across the platforms software brands buy on.
- Meta, including Instagram and Facebook
- TikTok
- Google, including YouTube
- LinkedIn, on all three videos
Raw footage and whitelisting
Finished exports only, across all three videos. If your team recuts in house, or you want adverts running from a creator handle, Premium is the tier.
- No unedited takes or screen captures
- No creator whitelisting
- Never resale or sub licensing, on any tier
- Three finished angles instead
How it works
Order to delivery in four steps
- OrderAdd the bundle above and it goes straight to your basket.
- Brief and accessSend your order number, product access, audience segments and any creative references through the contact page. Tell us if you want three specific angles.
- Angles agreedWe use the product, propose the three angles and the scripts, and send them for approval as a set.
- ReceiveNine finished exports, three videos in three ratios each, arrive by shared Google Drive within 10 to 14 working days.
Ordering from outside the UK
How this works if you are not in the UK
Before you order
The terms, in plain English
The full terms and conditions govern every order. These six change what you should do next.
- We make content, we do not build softwareVelena Lifestyle is an advertising agency, SIC 73110. We do not develop, test, audit or certify any product, and nothing in our process is a security review, an accessibility audit or a compliance check. Responsibility for the product stays with you. Section 2.1.
- Nothing is filmed until the three angles are agreedWe confirm the angles and the scripts with you before anything is recorded, and the bundle is treated as one order rather than three. If your product is not a fit for us we say so at that point rather than afterwards. What happens to an order that does not go ahead is set out in Section 7.
- Some categories we declineGambling, adult, cryptoasset and investment platforms, political, and anything requiring FCA authorisation are declined outright. Financial products, clinics and dating apps are case by case. Tell us at enquiry rather than after paying. Section 6.
- What the licence never allowsNo resale or sub licensing to another brand, and no using the content to train an artificial intelligence model or generate a synthetic likeness. Those restrictions outlast the licence term. Section 11.
- Access, not shippingSend a working login or demo environment rather than a parcel. Timelines run from the day we can log in, and if access never arrives we send a reminder and close the order after 60 days.
- The claims are yoursWe script from what you tell us the product does. You are responsible for the accuracy of every claim, including performance figures, security statements and compliance certifications. Section 15.
Compare
The other packages
Same creator and the same standard on every tier. Every tier from Standard up carries the same 12 months licence, so what changes is the direction, the hooks, the raw footage and how far the licence reaches.
BasicBasic
from £180 per video
1 video, one format, organic rights only. No paid media at any spend.
View Basic
StandardStandard
from £265 per video
Script, 2 hooks, all three formats, 12 months on Meta, TikTok, Google and LinkedIn.
View Standard
PremiumPremium
from £400 per video
3 hooks, the raw footage, creator whitelisting and reach across all platforms.
View Premium
Full comparison on the Apps and SaaS packages page, finished work on the Apps and SaaS UGC portfolio, and the wider case in our guide to UGC for SaaS.
Bespoke
A full launch, or an ongoing creative retainer?
Some software briefs do not fit a package. A launch with a fixed date, a whole feature set filmed in one session, a monthly creative retainer feeding a paid account, or localisation into several markets. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Product launches with a fixed date
- Whole feature sets in one session
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Rush turnaround, subject to capacity
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue

Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Yes. All three are thirty seconds by default. Upgrade any of them to forty five or sixty seconds on request and we quote the difference before filming, so you are never guessing at the cost.
Yes. The default set is an onboarding walkthrough, a key feature spotlight and a results led piece, which covers most software funnels. If you know the three you want, tell us in the brief and we build to that instead.
Yes, on all three videos, covering Meta, TikTok, Google and LinkedIn for 12 months. There is no tier inside the bundle where one video is licensed differently from another.
No. The bundle delivers finished exports across all three videos. Raw camera files and screen captures sit on Premium, which is the tier for teams that recut in house.
Because the expensive part of a SaaS video is understanding the product, and that happens once for all three rather than three times. Both figures sit side by side on the packages page so you can check the arithmetic yourself.
No. Velena is a real person and she is the one on camera and behind it on all three. That means there is no AI disclosure label to apply under Meta, TikTok or FTC rules, and no platform can reclassify the creative later. She has produced content for Picsart, an AI creative platform, so this is not a position against the tools.
Yes. Velena develops all three concepts, films all three and edits all three. Nothing is passed to a subcontractor for volume, which is the usual reason a batch of three arrives looking like three different agencies made it.
10 to 14 working days for all three, from the day we have access. They are delivered as a set rather than one at a time, so you can launch a test properly.
Why it works
The bundle in practice
Why one video is rarely enough for software
A physical product has one story: what it looks like and how it feels. Software has as many stories as it has jobs to be done. A product with an onboarding problem, a feature nobody knows about and a trust gap needs three different videos, and paid platforms need variation to optimise against in any case. A single creative gives the algorithm nothing to choose between.
What we do with three angles
We look for the three moments where your funnel leaks. Usually that is somebody not understanding the setup, not knowing a feature exists, or not believing the outcome. One video each, filmed in the same session, briefed once. Three genuinely separate concepts, not one shoot recut three ways, which is the distinction that makes this a tier rather than a discount.
When to buy Premium instead
If you have a media buyer who will recut footage, three Premiums will outperform this bundle over a year, because raw files multiply. If you want three finished creatives live next month without further work, this is the right buy.
Not sure this is the right tier? Tell us about the product and we will say so plainly, including when the answer is a cheaper one. Every package is on the Apps and SaaS packages page, and if you want an ongoing channel rather than a set of creatives, that is social media management UK.
Three videos, three angles, one fixed price
Add the bundle at the top of the page and tell us the three angles straight after.







