Premium tierApps and SaaS UGC
A SaaS UGC video your growth team can scale
Full creative direction, 3 hook variations, every ratio, the raw footage, creator whitelisting, and 12 months of paid media rights across all platforms. The tier for teams who recut creative in house, and the only one that hands over the source files.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
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Full creative direction begins once we have access, and you get a full refund if we decline the brief or you change your mind before filming starts.
What you get
Exactly what is included, and what is not
Every tier from Standard up carries the same 12 months licence, so the term is not what you are paying for here. What changes is the raw footage, the third hook, whitelisting, and how far the licence reaches.
| Item | Detail |
|---|---|
| Videos | 1, with the concept developed end to end. |
| Length | Your choice of 15, 30, 45 or 60 seconds, priced individually. |
| Formats | all three. 9:16, 4:5 and 1:1. |
| Creative direction | Full. Product familiarisation, use case research, script and hook development. |
| Hook variations | 3, for wider testing and rotation as creative fatigues. |
| Raw footage | Included, and only at this tier. Original camera files and screen captures, unedited. |
| Paid media rights | all platforms, at any spend, plus organic use on your own channels. |
| Licence term | 12 months from delivery. The same term as Standard, across more platforms. |
| Creator whitelisting | Included on request, so adverts can run from a creator handle. |
| Onward licensing | Not included, on any tier. The licence covers your use, not resale or sub licensing to another brand. |
| Revisions | 2 full rounds. |
| Delivery | 10 working days from the day we have access, raw footage delivered at the same time. |
Included
What the price covers
- Full creative directionWe use the product, research the use case, choose the angle, then write the script and all three hooks.
- 3 hook variationsEnough openings to run a real test rather than a coin flip, on the same underlying walkthrough.
- Raw camera files and screen capturesUnedited, delivered with the finished exports, so your team can recut without booking another shoot.
- Reach across all platformsNot only Meta, TikTok, Google and LinkedIn. Programmatic, connected TV and app store networks are all inside the licence.
- Creator whitelistingRun adverts from a creator handle rather than your brand account, which consistently outperforms on cold audiences.
- 2 full roundsTwice the allowance of the tiers below, on a shoot planned with you in advance.
The step up
Four reasons to be here rather than on Standard
The licence term is identical on both tiers, so it is not a reason. These four are.
The raw footage
Original camera files and raw screen captures alongside the finished exports. This is the tier that lets an in house team keep working after we have delivered.
- Recut into new variations yourself
- Pull stills and extend cuts
- Reuse across campaigns without refilming
- Cannot be added to a shoot after delivery
Every platform, and whitelisting
Standard licenses Meta, TikTok, Google and LinkedIn. Premium licenses all platforms for the same 12 months, and adds whitelisting and a third hook.
- Programmatic, connected TV and app store networks
- Creator whitelisting on request
- 3 hooks rather than 2
- Not resale or sub licensing to another brand
Why teams buy this one
The tier that pays for itself in the second month
- Raw footage is a second video you did not pay forA media buyer with the source files can cut four more variations from one shoot. Without them, testing a new angle means commissioning again.
- Three hooks is a real test, not a guessTwo hooks tells you which of two ideas works. Three lets you test problem, outcome and objection, which is the actual structure of a SaaS funnel.
- Whitelisting changes who the advert appears to come fromRunning the creative from a real person's handle rather than a company page consistently outperforms on cold audiences, and it is included here on request.
- The research is the expensive partAnyone can point a camera at a dashboard. Working out which of your forty features to show, and to whom, is what this tier actually buys.
How it works
Order to delivery in four steps
- OrderPick your length above and it goes straight to your basket.
- Brief and accessSend your order number, full product access, key features, target audience and the pain points you solve through the contact page. We reply within one business day.
- Creative developmentWe use the product properly, research the use case, then send the concept, script and all three hooks for approval.
- ReceiveFinished exports in all ratios, all three hooks and the raw footage arrive by shared Google Drive within 10 working days.
Before you order
The terms, in plain English
The full terms and conditions govern every order. These six change what you should do next.
- We make content, we do not build softwareVelena Lifestyle is an advertising agency, SIC 73110. We do not develop, test, audit or certify any product, and nothing in our process is a security review, an accessibility audit or a compliance check. Responsibility for the product stays with you. Section 2.1.
- A full refund until filming startsIf we decline your brief, or you change your mind before we begin, you get everything back with no deduction. Once filming has begun there is no refund. Section 7.
- Some categories we declineGambling, adult, cryptoasset and investment platforms, political, and anything requiring FCA authorisation are declined outright. Financial products, clinics and dating apps are case by case. Tell us at enquiry rather than after paying. Section 6.
- What the licence never allowsNo resale or sub licensing to another brand, and no using the content to train an artificial intelligence model or generate a synthetic likeness. Those restrictions outlast the licence term, and they apply to the raw footage exactly as they apply to the finished exports. Section 11.
- Access, not shippingSend a working login or demo environment rather than a parcel. Timelines run from the day we can log in, and if access never arrives we send a reminder and close the order after 60 days.
- The claims are yoursWe script from what you tell us the product does. You are responsible for the accuracy of every claim, including performance figures, security statements and compliance certifications. Section 15.
Compare
The other packages
Same creator and the same standard on every tier. Every tier from Standard up carries the same 12 months licence, so what changes is the direction, the hooks, the raw footage and how far the licence reaches.
BasicBasic
from £180 per video
1 video, one format, organic rights only. No paid media at any spend.
View Basic- Standard
Standard
from £265 per video
Script, 2 hooks, all three formats, 12 months on Meta, TikTok, Google and LinkedIn.
View Standard - Bundle, 3 videos
Bundle, 3 videos
£675 for all three
3 videos, 3 distinct angles, same 12 months licence on all three.
View the bundle
Full comparison on the Apps and SaaS packages page, finished work on the Apps and SaaS UGC portfolio, and the wider case in our guide to UGC for SaaS.
Bespoke
A full launch, or an ongoing creative retainer?
Some software briefs do not fit a package. A launch with a fixed date, a whole feature set filmed in one session, a monthly creative retainer feeding a paid account, or localisation into several markets. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Product launches with a fixed date
- Whole feature sets in one session
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Rush turnaround, subject to capacity
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”
Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
The original camera files and raw screen captures, unedited, delivered alongside the finished exports. Your team can recut them into new variations, pull stills, or extend a cut without commissioning a second shoot. It cannot be added after delivery.
Four reasons, and the term is not one of them. The raw camera footage, a third hook, creator whitelisting, and reach across all platforms rather than Meta, TikTok, Google and LinkedIn. If none of those four applies, Standard is the correct order.
Creator whitelisting is included, which lets the advert run from Velena's handle with your ad account controlling the spend. What the licence never covers, on any tier, is resale or sub licensing the content to another brand or reseller. If a partner needs their own rights, that is a separate conversation.
Yes, and more of it than the lower tiers. Full product access lets us find the use case worth filming rather than the one you assumed. Send it through our contact page with your order number after checkout.
2 full rounds, against 1 full round at Standard. A creative that is going to carry a testing programme should be right, and two rounds is what that realistically takes.
Velena, end to end. She uses the product, chooses the angle, writes the script and all three hooks, films it and edits it. There is no strategist handing a brief to a separate creator, and no account manager in between, which is why the concept and the finished cut are the same idea.
10 working days from the day we have access. That covers product familiarisation, use case research, concept and script approval, filming and the edit.
If you run paid social seriously, usually yes, because the raw footage turns one shoot into several creatives. If you are testing whether creator video works at all, start with Basic and we will say so.
Why it works
Premium in practice
Who this tier is actually for
Companies with someone whose job is paid acquisition. If there is a media buyer or a growth lead who will open the files, Premium is straightforwardly better value than Standard, because the raw footage is a multiplier on everything else in the package.
Why three hooks rather than two
A SaaS funnel has three failure points: the viewer does not recognise the problem, does not believe the outcome, or has an objection you never addressed. Three hooks lets you test one opening against each, which turns a creative buy into a research exercise.
The licence question worth asking any supplier
Ask what happens at month thirteen, and ask whether resale is included. Most answers are vague, and vagueness is where rights disputes start. Ours is a full year of paid media across every platform, organic continuing afterwards, and resale excluded on every tier because the footage is of a real person.
Not sure this is the right tier? Tell us about the product and we will say so plainly, including when the answer is a cheaper one. Every package is on the Apps and SaaS packages page, and if you want an ongoing channel rather than a single creative, that is social media management UK.
Creative direction, three hooks, raw footage, every platform
Pick your length at the top of the page and it goes straight to your basket. We use the product before we film it.