Standard tierApps and SaaS UGC
A scripted walkthrough, approved before a frame is filmed
One scripted product walkthrough with 2 hook variations for testing, every aspect ratio delivered, and paid media rights on Meta, TikTok, Google and LinkedIn for 12 months. Velena writes the script, films it and edits it, and you sign off every word before anything is recorded. She spent eleven months making content for Picsart, an AI creative platform used by well over a hundred million people a month, so the person on camera is real and findable.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Added to your basket. View basket or keep reading below.
Right tier if the video is going into an ad account. If your media buyer recuts footage in house, order Premium instead, because the raw files only exist there. Prices are in pounds sterling and no VAT is added. Nothing is filmed until you approve the script.
What you get
Exactly what is included, and what is not
The rows that say not included matter as much as the ones that do. Ordering the wrong tier is the most expensive mistake a software buyer makes here, so the limits of this one are set out in full before you order rather than explained afterwards.
| Item | Detail |
|---|---|
| Videos | 1, built around your core value proposition. |
| Length | Your choice of 15, 30, 45 or 60 seconds, priced individually. |
| Formats | all three. 9:16, 4:5 and 1:1. |
| Script | Included. Velena writes it around what a real user needs to hear before they sign up. |
| Hook variations | 2, the same walkthrough with two different openings for A/B testing. |
| Paid media rights | Meta, TikTok, Google and LinkedIn, at any spend. |
| Licence term | 12 months from delivery. Premium carries the same term across all platforms. |
| Raw footage | Not included. Raw footage sits on Premium. |
| Creator whitelisting | Not included. Available on Premium. |
| Screen recording | Included where the brief requires it. |
| Currency and VAT | Prices are in pounds sterling and no VAT is added. |
| Revisions | 1 full round. |
| Delivery | 7 working days from the day we have access, via shared Google Drive. |
Why not just generate it
A real person on camera needs no AI label
The alternative to this page is a generated avatar at a fraction of the price. Here is the part of that comparison that does not appear on the pricing table.
- The disclosure sits with you, not the toolMeta, TikTok and the FTC now all require advertisers to disclose AI generated people, voices and lip sync in ad creative. The compliance workflow lands on you as the advertiser, and a disclosure label measurably reduces click through rate.
- Nothing here meets any of those definitionsEverything is filmed with a real person, so there is no label to apply, no disclosure step in your approval process, and nothing a platform can reclassify later.
- This is not an argument against the toolsVelena spent eleven months producing content for Picsart, an AI creative platform used by well over a hundred million people a month, much of it edited inside their own product.
- The distinction that mattersNot whether AI touched the workflow. Whether the person in the advert is real, and whether a buyer can look them up.
The step up
What is included here, and what sits on Premium
The licence term is identical on both tiers, so it is not a reason to move up. These two panels are.
Paid media rights
a 12 month paid media licence from delivery, across the four platforms software brands actually buy on.
- Meta, including Instagram and Facebook
- TikTok
- Google, including YouTube
- LinkedIn, which most creator licences omit
Raw footage and whitelisting
The finished exports only. If your media buyer wants to recut in house, or you want the advert running from a creator handle, that is Premium.
- No unedited takes or raw screen captures
- No creator whitelisting
- Never resale or sub licensing to another brand, on any tier
- Two hooks give you the testing variations instead
How it works
Order to delivery in four steps
- OrderPick your length above and it goes straight to your basket.
- Brief and accessSend your order number, product access, the features to highlight and your target audience through the contact page. We reply within one business day.
- Script approvalWe learn the product, write the script and both hooks, and send them for your sign off before filming.
- ReceiveAll three ratios plus both hook variations arrive by shared Google Drive within 7 working days.
Ordering from outside the UK
How this works if you are not in the UK
Before you order
The terms, in plain English
The full terms and conditions govern every order. These six change what you should do next.
- We make content, we do not build softwareVelena Lifestyle is an advertising agency, SIC 73110. We do not develop, test, audit or certify any product, and nothing in our process is a security review, an accessibility audit or a compliance check. Responsibility for the product stays with you. Section 2.1.
- Nothing is filmed until the brief is agreedWe confirm the brief with you before anything is recorded, and from Standard up you approve the script as well. If your product is not a fit for us we say so at that point rather than afterwards. What happens to an order that does not go ahead is set out in Section 7.
- Some categories we declineGambling, adult, cryptoasset and investment platforms, political, and anything requiring FCA authorisation are declined outright. Financial products, clinics and dating apps are case by case. Tell us at enquiry rather than after paying. Section 6.
- What the licence never allowsNo resale or sub licensing to another brand, and no using the content to train an artificial intelligence model or generate a synthetic likeness. Those restrictions outlast the licence term. Section 11.
- Access, not shippingSend a working login or demo environment rather than a parcel. Timelines run from the day we can log in, and if access never arrives we send a reminder and close the order after 60 days.
- The claims are yoursWe script from what you tell us the product does. You are responsible for the accuracy of every claim, including performance figures, security statements and compliance certifications. Section 15.
Compare
The other packages
Same creator and the same standard on every tier. Every tier from Standard up carries the same 12 months licence, so what changes is the direction, the hooks, the raw footage and how far the licence reaches.
BasicBasic
from £180 per video
1 video, one format, organic rights only. No paid media at any spend.
View Basic
PremiumPremium
from £400 per video
3 hooks, the raw footage, creator whitelisting and reach across all platforms.
View Premium
Bundle, 3 videosBundle, 3 videos
£675 for all three
3 videos, 3 distinct angles, same 12 months licence on all three.
View the bundle
Full comparison on the Apps and SaaS packages page, finished work on the Apps and SaaS UGC portfolio, and the wider case in our guide to UGC for SaaS.
Bespoke
A full launch, or an ongoing creative retainer?
Some software briefs do not fit a package. A launch with a fixed date, a whole feature set filmed in one session, a monthly creative retainer feeding a paid account, or localisation into several markets. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Product launches with a fixed date
- Whole feature sets in one session
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Rush turnaround, subject to capacity
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue

Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.

Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Yes. Send your order number, brief and a working login or demo environment through our contact page after checkout. We reply within one business day and begin product familiarisation. Nothing is shipped.
The same walkthrough with two different openings. You run both in the same ad set and let the data tell you which problem statement your audience responds to. It is the cheapest useful test in paid social.
Yes. The licence covers Meta, TikTok, Google and LinkedIn for 12 months. Most creator licences leave LinkedIn out, which is a problem for B2B software specifically.
Three reasons, and none of them is the term. Premium adds the raw camera footage so you can recut in house, a third hook to test, and creator whitelisting so the advert runs from a real person's handle. It also reaches all platforms rather than Meta, TikTok, Google and LinkedIn.
No. Velena is a real person and she is the one on camera and behind it. That means there is no AI disclosure label to apply under Meta, TikTok or FTC rules, and no platform can reclassify the creative later. She has produced content for Picsart, an AI creative platform, so this is not a position against the tools.
Velena, after using the product. You send the value proposition and the features you want covered, we write it, and you approve it before filming. Nothing is recorded against an unapproved script, and every claim in it comes from you. The person writing it is the person filming it and the person editing it, which is why the script and the cut agree with each other.
7 working days from the day we have access, which includes the script round. Files arrive as MP4 through a shared Google Drive.
Organic use on channels you own continues. The paid media licence can be extended, and we quote it against what you are actually running rather than a flat renewal fee.
Why it works
Standard in practice
Why this is the tier most software brands land on
Basic answers whether creator video works for your product. Standard is the one you buy once you know it does, because the two things it adds, a written script and paid rights, are exactly the two things that stop a video being usable in an ad account.
What the hooks are really testing
Not the creative. The positioning. If the problem led opening beats the outcome led one, that is information about your market that outlasts the video, and it is worth more than the video itself.
Why the writing does more work than the filming
A physical product demonstrates itself. Software has to be narrated, so the script is what turns a screen recording into an argument. You see and sign off that script before anything is recorded, which means revisions are about polish rather than direction, and a claim your legal team will not accept gets caught before it costs a reshoot.
Where the twelve months matters
Software has long sales cycles and evergreen creative. A short licence forces you to retire a video that is still performing. A year means the asset can run through a full planning cycle without a rights conversation, and it covers the seasonal reruns that B2B calendars are built around.
Not sure this is the right tier? Tell us about the product and we will say so plainly, including when the answer is a cheaper one. Every package is on the Apps and SaaS packages page, and if you want an ongoing channel rather than a single creative, that is social media management UK.
Script, two hooks, all formats, full ad rights
Pick your length at the top of the page and it goes straight to your basket. We write the script before anything is filmed.







