E-commerce and DTC UGC
Your product held, opened and used, at real scale
A single fully edited video filmed with the physical product you send, in the length you choose, delivered 5 working days after it reaches us. Velena films and edits every order herself, including eleven months of content for Picsart, an AI creative platform used by well over a hundred million people. The tier for your product page and the channels you already own.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Right tier if the video is going on your product page and your own channels. If it will ever run as a paid advert, order Standard instead, because Basic licenses no paid media at any spend. Prices are in pounds sterling and no VAT is added. Nothing is filmed until we confirm your brief.
What you get
Exactly what is included, and what is not
The rows that say not included matter as much as the ones that do, because ordering the wrong tier is the most expensive mistake a buyer makes here. The limits are set out before you order rather than in an email afterwards.
| Item | Detail |
|---|---|
| Videos | 1, filmed with your product. |
| Length | Your choice of 15, 30, 45 or 60 seconds, priced individually. |
| Formats | 1 platform format. Specify 9:16, 4:5 and 1:1 in your brief. |
| Script | Not included. You set the concept and direction. |
| Hook variations | Not included. 2 hooks start at Standard. |
| Usage rights | Organic only. No paid media rights at this tier. |
| Paid ads rights | Not included. Available from Standard, which carries a 12 month paid media licence. |
| Raw footage | Not included. Raw footage sits on Premium. |
| Currency and VAT | Prices are in pounds sterling and no VAT is added. |
| Revisions | 1 minor round. |
| Delivery | 5 working days from product receipt, via shared Google Drive. |
Why not just generate it
A real person on camera needs no AI label
The cheap alternative is a generated video of a product nobody has held. Here is the part of that comparison that is not on the pricing table.
- The disclosure sits with you, not the toolMeta, TikTok and the FTC all require advertisers to disclose AI generated people, voices and lip sync, and the label measurably reduces click through rate. Filmed with a real person and a real product, none of this meets those definitions.
- Generated product footage gets the details wrongScale, weight, how a lid actually opens, how a fabric actually falls. Those are the things a photograph already fails to show, and they are the entire reason to commission video.
- This is not an argument against the toolsVelena spent eleven months producing content for Picsart, much of it edited inside their own product.
The two things that cost the money
Raw footage and advertising rights
Raw footage
The finished video only. The unedited takes are not included, and they cannot be added to a shoot once it has been delivered.
- No unedited takes
- No re-cutting into new adverts later
- Included on Premium
- Decide before filming, not afterwards
Advertising rights
Use on the channels you own, for as long as you sell the product. This tier does not license paid media on any platform.
- Your product page, website and email
- Your own Instagram, TikTok and Facebook
- Your own marketplace listings
- No advertising on Meta, TikTok and Google
Where it belongs
This is a product page asset, not an ad asset
- On the product pageSits under your studio photography and shows the product moving, held and at real scale, at the exact moment someone is deciding.
- On your own feedRuns on your Reels, TikTok and Shorts, where creator led footage earns organic reach that brand shot content rarely does.
- In email and listingsDrops into post purchase email, onboarding and marketplace listings, where a short demonstration reduces returns and support tickets.
- Not in an ad accountPaid placements need Standard or above, and the licence is set at the point of sale rather than added later.
How it works
Order to delivery in four steps
- OrderPick your length above and it goes straight to your basket. No consultation needed.
- BriefSend your order number and brief through the contact page. We reply within one business day with the shipping address.
- ShipPost the product by tracked delivery to High Wycombe, Buckinghamshire with the order number inside. Filming starts the day it lands.
- ReceiveYour MP4 arrives by shared Google Drive within 5 working days, ready to publish.
Ordering from outside the UK
How this works if your product ships from abroad
We work with e-commerce brands worldwide, and this range needs the real product in shot, so something has to travel. This is what an overseas buyer needs before ordering rather than after.
- The clock starts on arrival, not on orderSend by any tracked international service to our High Wycombe, Buckinghamshire address. The working days quoted run from the day it reaches us, so add your transit time when planning a launch.
- Mark it a commercial sample, pay duty at your endWe cannot clear a package held at customs, and one held long enough delays the shoot rather than the invoice.
- Send it exactly as a customer receives itSealed, complete, with the packaging. If it arrives loose the unboxing moment is gone before filming starts.
- Assume it does not come backIt is opened, used and filmed with. Return is by prior arrangement only.
- What you are chargedPrices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Compare
The other packages
Same creator on every tier. What changes is the script, the hooks, the formats and the rights.
Standard- Premium
- Best value
All four on the e-commerce and DTC packages page, finished work on the e-commerce UGC portfolio, other categories on the UGC portfolio hub.
Featured UGC portfolio
E-commerce first, then the rest of the range
Every category is on the UGC portfolio hub.
Bespoke
A whole catalogue, or an ongoing creative retainer?
Some e-commerce briefs do not fit a package: a full catalogue in one session, a launch with a fixed date, or a monthly retainer feeding an ad account. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full catalogue or collection shoots
- Launches with a fixed date
- Monthly retainers for ad accounts
- Higher volume than three videos
- Ongoing content for subscription boxes
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Yes. E-commerce UGC is filmed with the physical product in hand, so we need the real item. Send your order number and brief through our contact page after checkout and we reply within one business day with our High Wycombe, Buckinghamshire address. Ship by tracked post with the order number inside.
No. Basic carries organic usage rights only, which covers the channels you own: your product page, your own social accounts, your email and your own marketplace listings. For advertising on Meta, TikTok and Google, choose Standard, which carries a 12 month paid media licence.
Thirty seconds is the most ordered length and the safest default, because it leaves room to show the product opened, used and reacted to without losing the viewer. Fifteen seconds suits a feed placement where the job is to stop the scroll. Sixty seconds suits a considered purchase where the buyer wants the full demonstration.
At Basic you set the concept and direction and we film and edit to it, which is what keeps the price where it is. If you want the script written for you, with two openings to test, that starts at Standard.
No. Velena is a real person, she is the one on camera and behind it, and your actual product is in her hands. There is no AI disclosure label to apply under Meta, TikTok or FTC rules, and no platform can reclassify the creative later. She has produced content for Picsart, an AI creative platform, so this is not a position against the tools.
1 minor round is included. We confirm the brief in writing before filming so this is rare, and if a cut does miss we re-edit at no extra charge.
5 working days, counted from the day your product arrives at our High Wycombe, Buckinghamshire address rather than the day you order. Files arrive as MP4 through a shared Google Drive in the aspect ratio you specified.
Why it works
Basic in practice
Why one format instead of three
A single aspect ratio keeps this tier honest. Most Basic orders go to one place, usually a product page, and cutting the same footage three ways adds cost for something the buyer will not use. If you know the video is going to Reels and the feed and a square listing, Standard delivers all three from the same shoot and works out cheaper than ordering twice.
Where organic content still outperforms paid
Creator footage on a product page lifts conversion for the same reason it works in a feed. It shows scale, texture and use, which photography flattens. For a brand that has never used creator video, Basic on the three best selling products is a cheaper and better test than one expensive advert.
Not sure this is the right tier? Tell us about the product and we will say so plainly, including when the answer is a cheaper option.
One video, one fixed price, 5 working days
Pick your length above and it goes straight to your basket. Brief us straight after.