E-commerce and DTC UGC
Three reasons to buy, tested against each other
3 Standard videos briefed separately so each one tests a different reason to buy. Scripted, 2 hooks each, every aspect ratio, and 12 months of paid media rights across all three. One order, one parcel, one delivery. Velena films and edits all three, and spent eleven months making content for Picsart, an AI creative platform used by well over a hundred million people.
★★★★★ 5.0 on Google from 10 reviews
Add the bundle to your basket
Right tier if you are running paid media and want variations to test. If you only need one asset for a product page, buy one. If an in house editor will keep cutting new versions, the raw footage on Premium is worth more than the volume here. Prices are in pounds sterling and no VAT is added. Nothing is filmed until all three briefs are agreed.
The arithmetic
What the bundle actually saves you
Both figures are read live from the shop, so the sum on this page is always the sum at checkout. The bundle buys the same three videos to the same Standard specification, with the same script, hooks, formats and licence on each.
- £255One Standard 30 second video, bought on its own
- × 3What three of them come to individually
- £595The bundle, fixed, for the same three videos
Figures shown at the 30 second rate, the default length for bundle videos. Individual pricing is on the Standard package page.
Why three
One video tells you nothing
This is the real argument for a bundle, and it has nothing to do with the discount. A single creative gives you one data point: you cannot tell whether it underperformed because the product is hard to sell, the audience was wrong, or the angle did not land. Three videos built around three different reasons to buy turn a guess into a test.
- 01The problem angle
Opens on the frustration the product removes, then shows the resolution. Usually the strongest performer on cold audiences, because it sells the outcome before it sells the object.
- 02The proof angle
Opens on the result or the comparison. Works hardest on warm and retargeting audiences who already know what the product is and need a reason to stop deferring.
- 03The product angle
Opens on the thing itself: the texture, the fit, the finish, the detail a photograph flattens. This is the one that reduces returns as well as raising conversion.
Tell us the three angles in your brief, or describe the product and we will propose them. All three are confirmed with you in writing before anything is filmed.
What you get
Exactly what is included, and what is not
Usage rights are where creator content goes wrong months after delivery, usually because nobody wrote down what was licensed. Here it is in a table.
| Item | Detail |
|---|---|
| Videos | 3, each filmed with your product and briefed separately. |
| Length | 30 seconds each by default. Upgrades to 45 or 60 seconds are invoiced at the standard length rate. |
| Formats | all three per video: 9:16, 4:5 and 1:1. Nine files in total. |
| Script | Three scripts, one per angle, confirmed before filming. |
| Hook variations | 6 in total, meaning 2 on each video. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Licence term | 12 months from delivery, across the whole bundle. |
| Ad platforms | Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube. |
| Raw footage | Not included. Raw footage sits on Premium. |
| Whitelisting | Not included. Available on Premium. |
| Currency and VAT | Prices are in pounds sterling and no VAT is added. |
| Revisions | 1 full round per video, so a re-edit on one does not spend the allowance on the others. |
| Delivery | 10 to 14 working days from product receipt, all three together. |
Why not just generate it
A real person on camera needs no AI label
Volume is where generated video is cheapest, so this is the comparison a three video order meets first.
- The disclosure sits with you, not the toolMeta, TikTok and the FTC all require advertisers to disclose AI generated people, voices and lip sync, and the label measurably reduces click through rate. All three are filmed with a real person and a real product, so none of this applies.
- Volume is not the reason to buy thisThree is the floor for a real test, not a bulk discount. What a batch buys is attempts, and the same hands and the same light across all three is what makes it read as one set rather than three commissions.
- This is not an argument against the toolsVelena spent eleven months producing content for Picsart, much of it edited inside their own product.
The two things that cost the money
Raw footage and advertising rights
Raw footage
Finished videos only. Three shoots produce a lot of unused material, so decide before filming rather than afterwards.
- No unedited takes on any of the three
- No recutting into new adverts later
- Included on Premium
- Decide before filming, not after
Advertising rights
Organic use on your own channels plus paid media rights for 12 months from delivery. Applied to each of the three from the day the set is delivered.
- Meta, meaning Facebook and Instagram, plus TikTok and Google including YouTube
- Any spend, any number of campaigns
- Organic use on your own channels included
How it works
Order to delivery in four steps
- OrderOne click adds the whole bundle. No length or tier to choose at checkout.
- Brief three anglesSend your order number and brief through the contact page. We reply within one business day and confirm all three scripts before filming.
- Ship oncePost the product by tracked delivery to High Wycombe, Buckinghamshire with the order number inside. One product covers all three shoots.
- Receive togetherNine files, three videos in three ratios, delivered in one Google Drive folder within 10 to 14 working days.
Ordering from outside the UK
How this works if your product ships from abroad
We work with e-commerce brands worldwide, and this range needs the real product in shot. One parcel covers all three shoots, which matters more here than on the single video tiers.
- The clock starts on arrival, not on orderSend by any tracked international service to our High Wycombe, Buckinghamshire address. The working days quoted run from the day it reaches us, so add your transit time when planning a launch.
- Mark it a commercial sample, pay duty at your endWe cannot clear a package held at customs, and one held long enough delays all three shoots rather than one.
- One parcel is the pointThree separate orders mean three shipments and three sets of duty. Send it exactly as a customer receives it, sealed and complete.
- Assume it does not come backIt is opened, used and filmed with across three shoots. Return is by prior arrangement only.
- What you are chargedPrices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Compare
The other packages
Same creator on every tier. What changes is the script, the hooks, the formats and the rights.
Basic- Standard
- Premium
All four on the e-commerce and DTC packages page, finished work on the e-commerce UGC portfolio, other categories on the UGC portfolio hub.
Featured UGC portfolio
E-commerce first, then the rest of the range
Every category is on the UGC portfolio hub.
Bespoke
A whole catalogue, or an ongoing creative retainer?
Some e-commerce briefs do not fit a package: a full catalogue in one session, a launch with a fixed date, or a monthly retainer feeding an ad account. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full catalogue or collection shoots
- Launches with a fixed date
- Monthly retainers for ad accounts
- Higher volume than three videos
- Ongoing content for subscription boxes
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Three separate videos, briefed and filmed separately, each with its own script and its own two hooks. Cutting one shoot three ways would give you three versions of the same argument, which defeats the purpose of buying three.
All three are 30 seconds by default. Any of them can be upgraded to 45 or 60 seconds on request and we invoice the difference at the standard length rate, so the cost is never a surprise.
No. One product covers all three shoots. If you want three different products featured, send all three in one parcel and tell us which angle belongs to which in your brief.
Yes. All three carry a 12 month paid media licence on Meta, TikTok and Google at any spend level, plus organic use on your own channels. That covers running all six hooks as separate creatives.
No. Velena is a real person, she is on camera and behind it on all three, and your actual product is in her hands. There is no AI disclosure label to apply under Meta, TikTok or FTC rules, and no platform can reclassify the creative later. She has produced content for Picsart, an AI creative platform, so this is not a position against the tools.
Run the three videos as three creatives first, each with its stronger hook, and give every one enough budget to leave the learning phase. Once one angle is clearly ahead, test its second hook against it. Testing all six at once splits the budget too thinly to learn anything.
10 to 14 working days from the day your product arrives at our High Wycombe, Buckinghamshire address, counted from receipt rather than from the order date. All nine files are delivered together, not in stages.
Why it works
The bundle in practice
Why three is the number
Two creatives tell you which of two things is better, which is useful but fragile: if both were weak, you learn nothing and conclude the product is the problem. Three angles built on genuinely different arguments almost always separate, and the gap between the strongest and the weakest is the finding. It is also the smallest batch where the per video cost drops enough to matter without committing to a retainer. If you need content planned and posted every month instead, that is social media management.
What to do with the results
The winning angle is not just a video, it is information about your customer. If the problem angle wins, your product page probably leads with features when it should lead with the frustration. If the proof angle wins, you have a credibility gap rather than an awareness one. Brands that treat a creative test as market research get considerably more out of three videos than brands that simply keep the strongest file. Finished examples sit on the e-commerce and DTC portfolio.
Undecided between three videos and one? Tell us about the product and the campaign and we will say plainly which is the better spend, including when it is the cheaper one.
Three angles, 6 in total hooks, one fixed price
One click adds the whole bundle. Brief after checkout, files by Google Drive.