E-commerce and DTC UGC
The source files, so one shoot keeps producing adverts
Full creative direction, 3 hooks, every unedited take, creator whitelisting and advertising rights across all platforms. Where Standard covers Meta, TikTok and Google, this tier removes the platform limit and hands you the footage to keep working from. Velena directs, films and edits every order, and spent eleven months making content for Picsart, an AI creative platform used by well over a hundred million people.
★★★★★ 5.0 on Google from 10 reviews
Choose a length to add to your basket
Right tier if someone will actually open the raw files, or you advertise beyond Meta, TikTok and Google. If nobody will, Standard carries the same licence term for less. Prices are in pounds sterling and no VAT is added. Nothing is filmed until the concept and shot list are agreed.
What you get
Exactly what is included, and what is not
Every tier here licenses the video for the same 12 months. What Premium changes is what you hold afterwards and where you are allowed to run it.
| Item | Detail |
|---|---|
| Videos | 1, filmed with your product. |
| Length | Your choice of 15, 30, 45 or 60 seconds, priced individually. |
| Formats | all three: 9:16, 4:5 and 1:1, cut from the same shoot. |
| Creative direction | Full. Velena develops the concept, script and shot list. |
| Hook variations | 3, for wider testing and rotation as creative fatigues. |
| Raw footage | Included. Every usable take, unedited, at original camera resolution. |
| Usage rights | Organic use on your own channels plus paid media rights for 12 months from delivery. |
| Licence term | 12 months from delivery. |
| Ad platforms | all platforms, where Standard covers Meta, TikTok and Google. |
| Whitelisting | Included on request, so adverts can run from a creator handle. |
| Onward licensing | Not included. The licence covers your use, not resale to another brand. |
| Currency and VAT | Prices are in pounds sterling and no VAT is added. |
| Revisions | 2 full rounds. |
| Delivery | 10 working days from product receipt, raw footage delivered at the same time. |
Why not just generate it
A real person on camera needs no AI label
The cheap alternative is a generated video of a product nobody has held. Here is what is not on the pricing table.
- The disclosure sits with you, not the toolMeta, TikTok and the FTC all require advertisers to disclose AI generated people, voices and lip sync, and the label measurably reduces click through rate. Filmed with a real person and a real product, none of this meets those definitions.
- It is also why whitelisting works hereAn advert can run from a real handle with a public profile behind it, which a synthetic face cannot offer at any price.
- This is not an argument against the toolsVelena spent eleven months producing content for Picsart, much of it edited inside their own product.
Be honest about it
When Premium is not worth the step up
It often is not, and saying so costs us less than the wrong order does. The licence term is identical on both tiers, so that is never the reason to upgrade.
- Stay on Standard ifYou have no in house editor to use raw footage, you are not whitelisting, you only advertise on Meta, TikTok and Google, or you are still testing whether creator content works for you at all.
- Premium pays for itself ifYou run a media budget and iterate creative in house, you advertise beyond the three main platforms, or cold audience performance is the constraint on scaling.
- The row that matters mostRaw footage. One shoot can supply a year of variations if someone in house can edit, which turns a single fee into an ongoing content supply.
- What it still does not doThe licence covers your use, not onward licensing to another brand. That is the one boundary, and it is on the page rather than in the small print.
The two things that cost the money
Raw footage and platform reach
Raw footage
Every usable take, unedited, at original camera resolution, delivered in the same Google Drive folder as the finished cut.
- Every usable take, not a selects reel
- Delivered with the final video, not later
- Yours to re-cut into new adverts throughout the term
Advertising reach
The same 12 months term as Standard, with the platform limit removed and creator whitelisting available on request.
- No platform restriction, at any spend
- Creator whitelisting on request
- Not onward licensing to another brand
How it works
Order to delivery in four steps
- OrderPick your length above and it goes straight to your basket.
- DirectionSend your order number and brief through the contact page. We reply within one business day with concept, script and shot list for approval.
- ShipPost the product by tracked delivery to High Wycombe, Buckinghamshire with the order number inside.
- ReceiveFinished cut, 3 hooks, every ratio and the raw footage arrive together within 10 working days.
Ordering from outside the UK
How this works if your product ships from abroad
We work with e-commerce brands worldwide, and this range needs the real product in shot. This is what an overseas buyer needs before ordering rather than after.
- The clock starts on arrival, not on orderSend by any tracked international service to our High Wycombe, Buckinghamshire address. The working days quoted run from the day it reaches us, so add your transit time when planning a launch.
- Mark it a commercial sample, pay duty at your endWe cannot clear a package held at customs, and one held long enough delays the shoot rather than the invoice.
- Send it exactly as a customer receives itSealed, complete, with the packaging. If it arrives loose the unboxing moment is gone before filming starts.
- Assume it does not come backIt is opened, used and filmed with. Return is by prior arrangement only.
- What you are chargedPrices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.
Compare
The other packages
Same creator on every tier. What changes is the script, the hooks, the formats, the raw footage and how wide the advertising reach goes.
Basic- Standard
- Best value
All four on the e-commerce and DTC packages page, finished work on the e-commerce UGC portfolio, other categories on the UGC portfolio hub.
Featured UGC portfolio
E-commerce first, then the rest of the range
Every category is on the UGC portfolio hub.
Bespoke
A whole catalogue, or an ongoing creative retainer?
Some e-commerce briefs do not fit a package: a full catalogue in one session, a launch with a fixed date, or a monthly retainer feeding an ad account. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full catalogue or collection shoots
- Launches with a fixed date
- Monthly retainers for ad accounts
- Higher volume than three videos
- Ongoing content for subscription boxes
Client reviews
What clients say, word for word
“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”
Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself, so the idea and the execution come from the same person. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Questions
Before you order
Paid media across all platforms at any spend, plus organic use on your own channels, for 12 months from delivery. You also hold the raw footage, so you can re-edit and cut new adverts from it throughout that period. It does not include licensing the footage on to another brand.
Your paid adverts run through Velena's creator handle rather than your brand account, so the advert appears in feed as a real person rather than a company. We grant your ad account partnership access, you build and control the campaign as normal, and access can be revoked at any time. Set up after delivery, on request, at no extra fee.
Every usable take, unedited, at original camera resolution, in the same Google Drive as the finished cut. The files are large, so allow storage space and download the folder rather than relying on the link staying live.
Often not. With no in house editor, no plan to whitelist and no advertising beyond Meta, TikTok and Google, Standard gives you the finished video, two hooks, every ratio and the same 12 months licence for considerably less. Premium earns its price when you intend to keep cutting new creative from the same shoot.
No. Velena is a real person, she is the one on camera and behind it, and your actual product is in her hands. There is no AI disclosure label to apply under Meta, TikTok or FTC rules, and no platform can reclassify the creative later. She has produced content for Picsart, an AI creative platform, so this is not a position against the tools.
2 full rounds, against 1 full round on Standard. Premium also includes a concept, script and shot list agreed with you before filming, which is what makes revisions rare in the first place.
Yes, if the shoot has not happened. Contact us with your order number and we invoice the difference. Once a video has been filmed and delivered, the raw footage and the wider rights cannot be added to that shoot retrospectively.
Why it works
Premium in practice
What raw footage is actually worth
On a product you intend to sell for years, the source files usually matter more than the finished cut. One shoot can supply a year of variations if someone in house can edit, which turns a single fee into an ongoing content supply. On a product with a three month life that value never arrives, which is why we say so on this page rather than after you have ordered.
Why the licence stops short of resale
Everything within the term is yours to use however you like. Onward licensing is excluded because the footage is of a real person, and selling her performance to a third party is not something a product page can grant on her behalf. A specific arrangement can be discussed and priced, but it is a conversation rather than a checkbox.
If nobody in house is going to open the files, say so and you will be pointed at Standard instead. Describe how the footage would actually get used and the answer will be an honest one, including a cheaper one.
Full direction, 3 hooks, raw footage, all platforms
Pick your length above and it goes straight to your basket.