PackagesBeauty and skincare UGC
Beauty and skincare UGC packages with the price on the page
Skincare routines, product reviews, GRWM and paid ad creatives for beauty brands. Four tiers, fixed prices, no quote form and no consultation before you order.
★★★★★ 5.0 on Google from 10 reviews
Four packages, every price published
Prices read live from the shop, so what you see is what you pay. Full refund if we decline your brief or you change your mind before filming starts. Rather see the work first? Watch the client videos.
Choose your package
Four beauty and skincare UGC packages
All four include filming, editing, creator patch testing and delivery to a shared Google Drive. Every tier carries the same 12 months paid media licence, so what changes is the direction, the hooks, the formats and how far the licence reaches. Pick the tier, then choose your video length on the product page.
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Entry level
Basic
from £140 per video
- 1 beauty or skincare video
- Your choice of 15, 30, 45 or 60 seconds
- 1 platform format, you choose
- Organic usage rights only
- Creator patch tested before filming
- 1 minor round
- No script, no hooks
- No paid media at any spend
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Most ordered
Built for ad accounts
Standard
from £210 per video
- 1 beauty or skincare video
- Script written for you
- 2 hook variations to test
- all three formats delivered
- 12 months on Meta, TikTok and Google
- 1 full round
- No raw footage
- No whitelisting
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Flagship
Premium
from £325 per video
- 1 beauty or skincare video
- Full creative direction
- 3 hook variations
- The raw footage, this tier only
- 12 months across all platforms
- Creator whitelisting on request
- 2 full rounds
- Before and after filmed here
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Best value
Bundle, 3 videos
£549 for all three
- 3 Standard tier videos
- A script per video, briefed separately
- 2 hooks on each, 6 in total
- all three formats per video
- 12 months on all three
- 1 full round per video
- No raw footage
- 30 seconds each by default
Not sure which? The comparison below sets them side by side, and the contact page gets you a straight answer, including when the answer is the cheapest tier.
Compare
What each tier actually buys you
The rows marked no matter as much as the rows marked yes. Ordering the wrong tier is the most expensive mistake a beauty buyer makes here, so the ceilings are published rather than discovered.
| Feature | Basic | Standard | Premium | Bundle |
|---|---|---|---|---|
| Starting price | £140 | £210 | £325 | £549 fixed |
| Videos included | 1 | 1 | 1 | 3 |
| Lengths available | 15, 30, 45 or 60 seconds | 15, 30, 45 or 60 seconds | 15, 30, 45 or 60 seconds | 30s each by default |
| Script | Your direction | Written for you | Full direction | One per video |
| Hook variations | None | 2 | 3 | 2 per video, 6 in total |
| Formats delivered | 1 of 3 | all three | all three | all three per video |
| Paid media rights | Organic only | 12 months | 12 months | 12 months |
| Platforms covered | None | Meta, TikTok and Google | all platforms | Meta, TikTok and Google |
| Raw footage | No | No | Yes | No |
| Creator whitelisting | No | No | Yes | No |
| Before and after | No | No | Yes | No |
| Creator patch testing | Included | Included | Included | Included |
| Revisions | 1 minor round | 1 full round | 2 full rounds | 1 full round per video |
| Delivery | 5 working days | 7 working days | 10 working days | 10 to 14 working days |
The two things that decide the tier
Raw footage and how far the licence reaches
Every tier from Standard up carries the same 12 months term, so the term is not the difference. These two are.
Raw footage
Every usable take, unedited, at original camera resolution, delivered in the same Google Drive folder as the finished cut. It cannot be added to a shoot after delivery, so it is a decision made before filming rather than after.
- Re-cut the shoot into new adverts yourself
- Original resolution, straight off the camera
- Not included on Basic, Standard or the bundle
- Not available retrospectively
Reach of the licence
Standard and the bundle license Meta, TikTok and Google. Premium licenses all platforms for the same term, and adds creator whitelisting and a third hook.
- Standard and bundle: Meta, TikTok, Google
- Premium: every platform, including Pinterest, Snapchat and programmatic
- Any spend, any number of campaigns
- Never onward licensing to another brand
Before you order
The terms, in plain English
The full terms and conditions govern every order. These five change what you should do next.
- We make content, we do not test productsVelena Lifestyle is an advertising agency, SIC 73110. We do not manufacture, formulate, source, test, certify or verify any product, and nothing in our process is a safety assessment, a regulatory review or claims substantiation. Section 2.1.
- Creator patch testing, and what it is notAnything that touches skin is patch tested on Velena at least 48 hours before filming, so the person on camera is not harmed. It is not a test of your product, it produces no data you can cite or publish, and your product's safety and testing remain yours. Section 15.
- A full refund until filming startsIf we decline your brief, or you change your mind before we begin filming, you get everything back with no deduction. Once filming has begun there is no refund. Section 7.
- Some categories we declineGambling, adult, cryptoasset, political, tobacco and vaping, weapons and prescription medicines outright. Alcohol, supplements, CBD, weight management and clinics case by case. Section 6.
- What the licence never allowsNo resale to another brand, and no using the content to train an artificial intelligence model or generate a synthetic likeness. Those restrictions outlast the licence term. Section 11.
- Your product is used, not borrowedIt is opened, applied and filmed with, so assume it does not come back in saleable condition. Return is not included unless agreed in writing before you ship.
Content formats
Six beauty and skincare formats
Which format your product needs usually comes down to where the video is going rather than what the product is.
- 01Skincare routineStep by step morning or evening routine featuring your product. Builds habit association and repeat purchase intent. Strongest for serums, oils, moisturisers and treatments.
- 02Product reviewDirect to camera, covering texture, scent, application and how it wears. Answers the objections that stop a purchase, which is why it converts at the decision stage.
- 03GRWMGet ready with me. The product sits inside a real routine, so the audience watches for the content and absorbs the recommendation rather than being sold to.
- 04Before and afterResults over time, filmed under matched lighting with the real timeframe stated. Premium tier, because it needs two sessions rather than one shoot.
- 05Paid ad creativeHook first, built for Meta and TikTok, with the argument made in the first three seconds. 2 hooks on Standard, 3 on Premium.
- 06Unboxing and first impressionsPackaging reveal and genuine first reaction. Drives launch day content and gifting intent, and tells you something about your own packaging.
How it works
Order to delivery in four steps
- Choose and purchasePick the tier here, then your video length on the product page. No consultation needed before ordering.
- Send your briefOrder number, brief, ingredient list and approved claims through the contact page. We reply within one business day with the shipping address.
- Ship your productTracked post to High Wycombe, Buckinghamshire with the order number inside. Creator patch testing starts on arrival, 48 hours before filming.
- Receive and publishMP4 files by shared Google Drive, ready to post or run as paid. Need ongoing posting? See social media management UK.
Featured UGC portfolio
See the work, and the rest of the range
Every category is on the UGC portfolio hub.
Questions
Before you order
If the video is for your product page or your own channels, Basic is enough. If it is going into a Meta or TikTok ad account you need Standard, because Basic is organic only and buying it first means paying twice. Order Premium when you want the raw footage, adverts running from a creator handle, or reach beyond Meta, TikTok and Google. Order the bundle to test three angles at once.
12 months from delivery on Standard, Premium and the bundle. Basic carries no paid media rights at any point. We put the end date in your delivery email so it does not creep up on you.
Four reasons, and the term is not one of them. The raw camera footage, a third hook, creator whitelisting, and reach across all platforms rather than Meta, TikTok and Google. Before and after work is also filmed at Premium only. If none of those applies, Standard is the correct order.
Running paid adverts through Velena's creator handle rather than your brand account, so the advert reads as a person rather than a company. On cold beauty audiences that consistently outperforms brand account creative, because recommendation is the whole mechanism in this category. Included on Premium.
No. We are an advertising agency and we do not manufacture, formulate, test, certify or verify any product. We patch test on the creator before filming so the person on camera is not harmed. That is not a safety assessment, a dermatological test or product testing of any kind, it produces no data you can rely on or publish, and your product's safety, testing and regulatory compliance remain entirely yours.
Only ones you have cleared. We script from your approved claims list and film what is observable: texture, application, finish and wear. We will not invent an outcome, and we flag any requested wording that reads as medicinal rather than cosmetic before filming rather than after the advert is live.
No. Skin is graded for colour only, never smoothed, blurred or reshaped, in any format including before and after. Filtered skin in a skincare advert loses the exact audience it was meant to convince.
After checkout, send your order number and brief through our contact page. We reply within one business day with our High Wycombe, Buckinghamshire address. Ship by tracked post with the order number inside. The product is opened, applied and filmed with, so assume it does not come back in saleable condition, and return is not included unless we agree it in writing before you ship.
A full refund of everything you paid, with no deduction and no fee. We check every brief against our restricted categories before any work begins, which is why telling us at enquiry stage is better than after paying. The full list is in section 6 of our terms.
Yes. Six finished client videos are on the beauty UGC portfolio, including work for Headmasters, Phoenix Hair and Lunare Home.
Why it works
Choosing between the four
The rights are the real difference, not the video
All four tiers deliver a video filmed by the same creator to the same standard. What changes is how many formats you get, whether you hold the source files, how much creative direction comes with it, and how far the licence reaches. That is why the ladder is written around rights rather than quality: nobody sells a worse video at the bottom of a range, they sell a narrower licence, and it is more honest to say so.
What a twelve month term is actually for
Beauty creative does not fail in week three, it fatigues in month four, and the useful question is what happens after that. A year covers the whole life of a creative: the test, the scale, the rebuild of the same footage into a second angle, and the seasonal rerun when the product sells again at Christmas. It also removes the calendar admin of tracking expiry dates across an ad account with forty live assets.
Where most beauty brands should start
If you have never used creator video, three Basic videos across your best selling SKUs will teach you more than one expensive advert. If you already run paid social, start at Standard, because organic rights on an asset destined for an ad account is money spent twice. Premium earns its price when someone in house will keep cutting new creative from the source files, when cold audience performance is the thing holding you back, or when the media plan runs wider than Meta, TikTok and Google.
See the finished work on the beauty UGC portfolio, or tell us about the product and we will name the tier that fits.
Bespoke
A full range, or an ongoing beauty retainer?
Some beauty briefs do not fit a package. A whole range shot in one session, a launch with a fixed press date, a monthly creative retainer feeding an ad account, or a rebrand where every SKU needs the same treatment. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure, usually within one business day.
- Full range or collection shoots
- Launches with a fixed press date
- Monthly creative retainers for ad accounts
- Higher volume than three videos
- Rush turnaround, subject to capacity
Client reviews
What clients say, word for word
“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.“Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging.”
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.“If you want a self-starter with the ability to think strategically and minimize the time between ideation and creation, Velena is your go-to. She has done a phenomenal job with managing our UGC portfolio, curating and creating our content.”
Naila Abbasova, Enara Wellness. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
One team, from the first brief to the last hand off
Velena Nikolova
Co-Founder and Creative Director
Velena leads the filming and the edit, so the idea and the execution never pass between strangers. A lifestyle creator with 13,000 Instagram followers, featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos runs the brief, the schedule and the delivery, and is on camera for couple and male led work. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.
Ready to order beauty UGC?
Fixed prices, brief after checkout, files to your Google Drive from 5 working days.