How to read your result
Pick one version per field, paste it in, and leave it alone for a while. A bio that changes every fortnight never settles into what people remember about you, and the time is better spent on what you post.
Put the searchable words in the name field and the bio
On Instagram the bold line above your bio is the name field, and it holds thirty characters (Replug). Instagram's own explanation of search says it matches what people type against names, usernames and bios, so the words someone would search for, such as florist and your town, belong in both. The tool builds a name field for you from your answers.
Write for the opening, not the limit
On the long fields, the LinkedIn About section, the Pinterest About and the YouTube description, people see the opening and decide from it whether to read on. Socialkit's guide notes that only the opening lines of a YouTube description show before the rest is folded away. Your strongest line goes first.
Plan the links, not just the words
Instagram has allowed up to five links since April 2023, and only the first shows on the profile, so the call to action in your bio should match that first link. On TikTok the website link depends on your account, as Sprout Social explains.
Keep your line breaks
Line breaks make an Instagram bio easy to scan, but pasting them on a phone often runs them together. Metricool and Storrito both point to editing the bio on a computer as the reliable way to keep them.
Monthly plans
When you would rather we wrote and ran the whole profile
Choose the plan that matches how much you want to post each month. Every plan runs month to month, with two months' notice and no setup fee.
Swipe to see all five plans
Small Business Social Pack
12 designed posts a month on one platform.
- Posts12 static
- Platforms1
- VideoNone
- CommunityNot included
£149a month
Add to basketGet this as a quote (PDF)
Social Media Management: Seed Plan
16 posts a month across 2 platforms, with a strategy behind them.
- Posts16
- Platforms2
- VideoNone
- CommunityMonitoring
£399a month
Add to basketGet this as a quote (PDF)
Social Media Management: Grow Plan
16 posts a month, 8 of them Reels.
- Posts16
- Platforms3
- Video8 Reels
- CommunityMonitoring
£799a month
Add to basketGet this as a quote (PDF)
Social Media Management: Scale Plan
12 Reels a month, Stories, and your comments answered Monday to Saturday.
- Posts16
- Platforms3
- Video12 Reels
- CommunityMon to Sat
£1,499a month
Add to basketGet this as a quote (PDF)
Social Media Management: Elite Plan
A post every working day on up to 5 platforms, with paid social and filming days.
- Posts20
- PlatformsUp to 5
- VideoReels and creator videos
- Community7 days
£2,499a month
Add to basketGet this as a quote (PDF)
For creators
Line up the bio, the rate and the pitch
A brand that likes your bio looks next at your numbers and your price. The engagement rate calculator benchmarks you against creators of your size rather than against brands, the UGC rate calculator works out what to charge for a video and its usage, and the hashtag generator finishes the post. For the longer view, the blog has our guides for creators, starting with graduating into the creator economy.
When the check finds a lot to fix
Fix the top of the list first
The findings marked Fix come first, then those worth a look. Over the limit always leads, with a trimmed version you can copy. If the list is long, press "Write me a new one" for five fresh versions of the same field, built from your answers.
What a bio cannot do
It cannot make a weak profile convert. If the grid underneath is thin, or the link goes to a homepage rather than the thing you just mentioned, a better sentence changes nothing. The order that works is offer, then content, then bio. If you want the whole profile looked at rather than the first line, the free social media audit scores all of it, and social media management UK is what it looks like when we run it.
How we worked it out
Most bio generators are a language model in a box, and readers can hear it
Most free bio generators send your answers to a language model and hand back whatever it says, often with a warning that it may be inaccurate. They tend to share one recognisable cadence, and they cover one platform at a time. This one works differently, on purpose.
- A hand written library, not a promptEvery phrase was written by our team in British English and is composed by rules: what you are, what you stand for, a fact you confirmed, where you are and what to do next. Nothing is generated on a server and nothing is sent anywhere.
- The whole profile at onceOne set of answers fills every field on every platform you run, so the Instagram bio, the LinkedIn tagline and the YouTube description say the same thing in the space each one allows. LinkedIn is treated as it really is: a company page has a tagline and an About section, a person has a headline and an About section.
- Limits are limitsEach field is built to its real limit, counted the way the platform counts: one per visible character, and two for an emoji on TikTok. When a bio is too long the least important part goes first, and anything that still has to be cut is cut at a whole word. The sources for every limit are listed under the tool.
- Only facts you confirmThe tool never writes that you are insured, family run, founded in a certain year or open on certain days unless you ticked or typed it. Plenty of generators will happily add an award or a delivery offer you do not have. We are not going to hand you a sentence you would have to defend.
- See it before you paste itEach field is shown inside a drawn phone screen for that platform, with your name, handle and link, so you judge the bio the way a visitor will.
- A check for the bio you have nowMost people already have a bio. Paste it in, pick the field, and get a list: over the limit, no searchable word, no call to action, no place for a local business, American spellings, words that say nothing, too many emojis or hashtags, a web address that will not be a link, and line breaks that may not survive. Each one comes with its fix.
Methodology, and what this tool cannot do
What it is. A composition engine over a hand written phrase library. For each of 26 industries there are short pools for what you are, what you stand for and the words people search for; ten tones, sixteen roles and twelve calls to action sit on top. A creator gets a separate set written around what they post. No language model is called and nothing is generated on a server.
Facts. Every phrase that states something checkable carries a tag, and a tagged phrase is used only when you ticked that fact. Years, opening hours, offers, regulators, charity numbers and proof lines are only ever your own words.
Limits and counting. Each field's limit comes from the published sources linked in the answers above. Characters are counted one per visible character with the browser's grapheme splitter, and two per emoji on TikTok. A bio that is too long loses its lowest priority part first (what you are, then the fact line, then what you stand for), and any final cut is made at a whole word.
How it was checked. Every combination of industry, tone, role, call to action and emoji setting, for the brand view and the creator view, was generated for every field before this page shipped: 149,760 combinations and 6,739,200 bios. Each was checked for five things: that no bio is over its limit, that none is empty, that every set has at least three different versions, that no emoji appears when emojis are off, and that no fact appears unless it was ticked or typed. All returned zero failures.
What it cannot do. It cannot know your business, so a result is a strong starting shape rather than your final sentence. It cannot verify anything you tick or type. The phone previews are drawings, not copies of the apps. And it cannot fix a profile whose problem is the content underneath rather than the words at the top.
Nothing here is transmitted. Every bio is composed in your browser, and the check of your current bio runs there too. There is no sign up, and nothing reaches us unless you ask us to email you the result.
Questions people ask
What is the character limit for a bio on each platform?
Instagram takes 150 characters, with a separate name field of 30 (Replug). TikTok takes 80 (Sprout Social), X 160 (X help), the Facebook Intro 101 (Socialkit), Threads 150 (Wisechecker), the Pinterest About 500 (Pinterest help) and a YouTube channel description 1,000 (Influencer Marketing Hub). LinkedIn has four fields: a personal headline of 220 and About of 2,600, and a company tagline of 120 and About of 2,000 (AuthoredUp).
Why does LinkedIn give me different fields as a brand and as a creator?
Because LinkedIn does. A company page has a tagline under its name and an About section. A personal profile has a headline and its own About section, with different limits. The brand view writes the company page; the creator view writes your own profile.
How often should I change my bio?
Less often than most people do. A small change for a sale or a season is fine. A full rewrite more than every few months usually means the positioning underneath has not been decided yet, and that is the thing to fix first.
Should I use emojis in my bio?
Sometimes. One emoji can replace a word, which matters when TikTok gives you eighty characters, though TikTok counts each emoji as two (Sprout Social). One or two on Instagram is plenty, and premium or business to business brands are usually better without. LinkedIn accepts emojis, but this tool leaves them out there, because on a headline or company page they tend to read as informal.
What is the difference between my bio and my name field on Instagram?
The name field is the bold line above your bio and holds thirty characters; the bio holds 150 (Replug). Instagram says its search matches names, usernames and bios, so the words people search for should be in both. The tool suggests a name field that fits.
Does adding my town or city help?
Yes, especially for anything local: a restaurant, a salon, a trade, a venue. It tells a visitor at a glance whether you are relevant to them, and it is a word people search with, as in "florist Leeds". For a brand shipping nationwide it matters less, and the check only asks for it from businesses people visit or book locally.
Why does it only state facts I tick or type?
Because the alternative is a tool that writes claims on your behalf. Phrases that state a fact, such as fully insured, family run, made in the UK or walk ins welcome, are only used when you have ticked them. Years, opening hours, offers, regulators and proof are only ever what you typed. Leave it all blank and the bios still work.
How do I keep my line breaks on Instagram?
Pasting a bio with line breaks on a phone often loses them. Editing the bio on a computer is the most reliable way, as Metricool explains. Paste the version from this tool there and check it on your phone afterwards.
How many links can I put in my bio?
On Instagram, up to five, and only the first shows on the profile (PetaPixel). On TikTok the website link is only offered to some accounts (Sprout Social). A web address typed into the bio text itself is not a link on either.
What does the check of my current bio look for?
The length, counted as the platform counts it, with a trimmed version if it is over; a word people would search for, near the start; a call to action; a place, for a local business; American spellings; words that say nothing, such as passionate or entrepreneur; too many emojis or hashtags; a web address that will not work as a link; line breaks that may not survive; capitals, exclamation marks and repeated words. Each finding comes with its fix.
How does it count characters?
One per visible character, using your browser's own splitter, so an emoji made of several pieces still counts once. On TikTok each emoji counts as two. When a bio is too long the tool drops its least important part first, and if it still has to cut, it cuts at a whole word. If a count sits right at the limit, paste it in and check before you commit.
Can I use the output for clients?
Yes. Agencies and consultants use it that way and there is nothing to attribute. Run it once per client, download the kit, and use "Copy link" to keep a link that reopens it with the same answers.
Is anything sent to you when I use this?
No. It runs entirely in your browser, with no sign up. What you type, including a bio you paste in to check, never leaves your device unless you ask us to email you the result, and the download is made on your device too.
Who built this
If you would rather watch than read
Travel, food and influencer content from our founders, and the channel where the long form work lives.
The agency channel. Client work, finished campaign videos and examples of the content we make.
