Free social media audit that answers differently depending on what you run

About six minutes. Two questions about your business, then thirty six about the account across six areas. The result appears immediately with no email step, and you can copy or download the plan at the end.

Because the weakest link differs by sector. A restaurant lives or dies on content and community; a software company lives or dies on reporting and conversion. Every business gets the same thirty six questions, but the order the fixes come back in changes, and across the twelve business types there are nine genuinely different priority orderings.

Because most real situations are partly. The thing exists but nobody owns it. It happens some weeks. Forcing that into a yes produces a flattering score and buries a genuine problem underneath four cosmetic ones. Partly scores as half.

Above 80 is strong and below 50 means something structural is leaking effort. The more useful measure is the direction: run it, fix the top three, run it again a month later. A score that moved eight points in a month tells you more than any single reading of it.

Quarterly is a sensible rhythm for most businesses, and additionally after anything structural: a rebrand, a new person taking over the account, a platform change, or a launch. Monthly is too often to see movement and annually is slow enough that problems compound in between.

Particularly for a small business, because small teams have less room to waste effort. Most problems at this size are structural rather than creative: no pillars, no owner for replies, no way to tell which platform produced an enquiry. Those are cheap to fix and expensive to leave.

Because operations is what actually takes accounts offline, and almost no audit covers it. Who has administrator access, whether anyone can cover the account for a fortnight, whether staff consented to appearing, whether the music is licensed for business use. A business regularly discovers the only administrator on its own page left two years ago, at the moment it urgently needs to change something.

A free audit is self assessed, so it is only as accurate as your answers, and it cannot see your content or your numbers. A paid audit means somebody reads the actual account, the analytics and the competitors, and returns findings specific to what is there rather than to what you reported. This diagnoses; a paid one investigates. Use this to work out whether you need that.

Answer for your main platform, or for your overall approach if you run two or three at similar effort. The questions are written to apply across platforms rather than to any one of them, because the structural problems this finds are rarely platform specific.

No. It runs entirely in your browser. There is no email field, no sign up and no results gate, and your answers are never transmitted. The downloaded plan is generated on your device too.

Yes, and freelancers and agencies do. Run it per client with their business type selected, download the plan, and use it as the agenda for a review. There is nothing to attribute and no limit.

Our own judgement from running client accounts across travel, hospitality, beauty, wellness and e-commerce, rather than a published standard. That is why the weight applied to each area is shown on your result rather than hidden inside the score. Where a figure in a fix comes from research instead, it is attributed in the text.