How to read your result
Answer honestly rather than generously. The value is in what comes back as a priority, and a flattering answer only moves a real problem further down the plan.
Three answers rather than two. If the thing exists but nobody owns it, or it happens some weeks but not reliably, Partly is the accurate answer, and it scores as half.
Thirty six questions, about six minutes. Your answers are kept in this browser, so a refresh does not lose them.
What to do with the result
A score on its own changes nothing. What matters is the order you work through the fixes and whether you keep going after the first one. The plan comes back ordered for a reason, so resist starting with the fix that looks most enjoyable rather than the one at the top.
Put the plan in your calendar the same day
A list is easy to agree with and easy to ignore. A calendar entry on Tuesday at half past nine is harder to ignore. The calendar file holds one entry per fix, in the week the plan gives it, with the fix written into the entry, and a reminder to run the audit again on day 91.
Where the checkout figures come from
The conversion section quotes Baymard Institute. It puts the average online cart abandonment rate at 70.22 per cent, an average of 50 studies; it finds that the average US checkout shows 23.48 form elements by default, where 12 to 14 can be enough; and it calculates that a large online shop can gain 35.26 per cent in conversion rate from better checkout design (Baymard Institute). If your audit flagged the checkout question, that is the size of the prize.
Run it again on day 91
The score moving is a better signal than the score itself. Use the link from "Copy link" to keep today's answers, run the audit again when the plan ends, and compare the two.
What to do next when the account is you
The gaps this audit finds most often in a creator's account are the profile, the price and the paperwork. The bio generator writes the profile in the first person for every platform, the UGC rate calculator works out what to charge a brand, and the engagement rate calculator benchmarks you against creators rather than brands. If you take paid partnerships, read the ASA's guide for influencers on labelling ads.
When the score comes back badly
The account protection fixes come first
If the audit flagged admin access, consent to film or cover for the account, do those before any content work, however dull they look. An account whose only administrator has left the business is a problem that grows quietly and then becomes urgent at the worst possible moment.
Believe the numbers over the answers
If the numbers check questions an answer, it is usually right. Saying Yes to tracking enquiries and then finding none to type is the most common case: the tracking exists in principle, but nobody reads it. Change the answer to Partly and the fix moves up the plan where it belongs.
Monthly plans
When the honest answer is that you need the hours
Choose the plan that matches how much you want to post each month. Every plan runs month to month, with two months' notice and no setup fee.
Swipe to see all five plans
Small Business Social Pack
12 designed posts a month on one platform.
- Posts12 static
- Platforms1
- VideoNone
- CommunityNot included
£149a month
Add to basketGet this as a quote (PDF)
Social Media Management: Seed Plan
16 posts a month across 2 platforms, with a strategy behind them.
- Posts16
- Platforms2
- VideoNone
- CommunityMonitoring
£399a month
Add to basketGet this as a quote (PDF)
Social Media Management: Grow Plan
16 posts a month, 8 of them Reels.
- Posts16
- Platforms3
- Video8 Reels
- CommunityMonitoring
£799a month
Add to basketGet this as a quote (PDF)
Social Media Management: Scale Plan
12 Reels a month, Stories, and your comments answered Monday to Saturday.
- Posts16
- Platforms3
- Video12 Reels
- CommunityMon to Sat
£1,499a month
Add to basketGet this as a quote (PDF)
Social Media Management: Elite Plan
A post every working day on up to 5 platforms, with paid social and filming days.
- Posts20
- PlatformsUp to 5
- VideoReels and creator videos
- Community7 days
£2,499a month
Add to basketGet this as a quote (PDF)
How we worked it out
An audit is only worth the plan that comes out of it
Most free audits are a handful of easy questions, a flattering grade and then an email gate. The few that look at real figures sit behind a paid login. This one asks what you do, checks it against the figures you can see in your own insights if you let it, and then turns what is missing into dated work that fits the hours you actually have.
- It weights by kind of businessTwelve weightings across the six areas, set from the kind of business you choose. A restaurant is told to fix replies and content first, an online shop is told to fix tracking and the checkout, a software company is told to fix reporting. Same questions, different order, and the weights are shown on your result so you can disagree with them.
- Where you are with it changes the scoreJust starting, stuck, growing or scaling each moves the weight of the areas. At the start, the brand and the content carry more. At scale, operations and reporting do. The working shows the exact factor applied.
- Partly is an answerThe thing exists but nobody owns it, or it happens some weeks. Two answers force a flattering yes, and a flattering yes buries a real problem. Partly scores as half, and a fix answered Partly ranks lower than one answered No.
- It checks your answers against your numbersType up to seven figures from the last 30 days. On Instagram the page compares your views and saves per post with Socialinsider's study of 35 million business posts, for accounts of your size. On any platform it questions answers the figures contradict, such as a Yes to tracking enquiries with no enquiries entered, and lets you change the answer in one tap.
- It covers the dull sixthWho holds admin access, who covers the account on holiday, whether staff agreed to be filmed, whether the music is licensed. These are what take accounts offline, and they come first in your plan.
- The plan fits your weekTell it how many hours you have. Every fix carries a time estimate; the plan lays them out over thirteen weeks, splits the long ones, keeps habits to half your time, and says plainly which fixes do not fit. Then it goes into your calendar as a file, or onto paper.
The six areas are brand and profiles, content and strategy, engagement and community, conversion and funnel, analytics and reporting, and operations and resilience: six questions each, thirty six in total.
Methodology, and what this audit cannot see
The score. Yes scores one, Partly a half and No nothing. Each area's total is multiplied by its weight, which is the weight for your kind of business times a factor for your stage, and the score is the weighted total as a share of the most it could be, out of 100.
The weights and grades. Our own judgement from running client accounts, stated as such rather than presented as research, and shown on your result, under "Show the working", beside each area so you can disagree with them. The grade bands are the ones in the questions below, and the page uses the same ones.
The order of the fixes. Each missed fix scores its area weight times its impact (three, two or one), plus one where it matters most for your kind of business and one and a half where your numbers point to it, and counts six tenths when answered Partly. Ties go to the quicker fix. The three account protection fixes always come first. The screen, the copied text, the printed page and the calendar file all use this one order.
The numbers check. Views, saves and comments per post by follower size, and posts per month by format, come from Socialinsider's 2025 study of 35 million Instagram posts from business pages (source). The page uses the range across Reels, carousels and images for your size, and only on Instagram, because the study covers nothing else. Shares, link clicks and enquiries have no benchmark we trust, so the page shows your rates without a verdict.
What it cannot see. Your account, your content or anything you do not type, so it is only as accurate as your answers. It cannot tell you whether your content is any good, only whether the structure around it is sound. And it cannot fix a capacity problem, which is what a lot of low scores are.
Nothing here is transmitted. The questions, the scoring, the numbers check and the plan all run in your browser. There is no sign up, and nothing reaches us unless you ask us to email you the result.
Questions people ask
How long does the free social media audit take?
About six minutes for the thirty six questions, and a minute or two more if you add your numbers and your hours. The result appears as you answer, with no email step, and the plan can go straight into your calendar.
Why does it ask what kind of business and what stage?
Because the weakest link differs by kind of business. A restaurant lives on content and replies; a software company lives on reporting and conversion. The kind of business you choose sets one of twelve weightings, and your stage adjusts it further. Everyone gets the same thirty six questions, but the order the fixes come back in changes.
Why is there a Partly option instead of just yes and no?
Because most real situations are partly. The thing exists but nobody owns it, or it happens some weeks. Forcing that into a yes produces a flattering score and buries a real problem. Partly scores as half, and its fix ranks a little lower than a fix answered No.
What score should I be aiming for?
80 and over is grade A, strong. 65 to 79 is B, solid. 50 to 64 is C, workable. 35 to 49 is D, gaps that cost you, and under 35 is E, foundations first. The more useful measure is the direction: work through the plan and run the audit again on day 91.
What does the numbers check do?
It takes up to seven figures from your own insights for the last 30 days. On Instagram it compares your views and saves per post with the Socialinsider study of 35 million business posts in 2025, for accounts of your follower size, and your posting rate with the study's average. On every platform it works out your rates per thousand views and questions any answer the figures contradict.
How does the 90 day plan decide what goes when?
The fixes that protect the account come first: admin access, consent to film and cover. Then the rest in order of how much each one should move for your kind of business. Each fix has a time estimate. The plan fills each week up to your hours, splits a long fix across weeks, keeps habits such as a weekly review to half your hours, and lists anything that does not fit in thirteen weeks.
How often should I audit social media?
Quarterly suits most businesses, which is why the plan runs for 90 days, and again after anything structural: a rebrand, a new person taking over the account, a platform change or a launch.
Is a social media audit worth it for a small business?
Particularly for a small business, because a small team has less room to waste effort. Most problems at this size are structural rather than creative: no pillars, no owner for replies, no way to tell which platform produced an enquiry. Those are cheap to fix and expensive to leave.
What is the difference between this and a paid audit?
This is self assessed, so it is only as accurate as your answers and the figures you type. A paid audit means somebody reads the account, the analytics and the competitors, and reports on what is there. This diagnoses and plans; a paid one investigates. Use this to work out whether you need that.
Can I use this for clients?
Yes. Run it once per client with their kind of business chosen, then use "Copy link" to keep each one as a link that reopens the same answers. There is nothing to credit and no limit.
Is anything sent to you when I take the audit?
No. It runs entirely in your browser. Your answers are kept in this browser only, so a refresh does not lose them, and the link from "Copy link" holds the answers after the # sign, which browsers do not send to any server. The calendar file and the printed page are made on your device.
Who built this
If you would rather watch than read
Travel, food and influencer content from our founders, and the channel where the long form work lives.
The agency channel. UGC (user generated content) examples, client work and finished campaign videos.
