Free toolVelena Lifestyle, UGC and social media agency in High Wycombe, Buckinghamshire

Image tools, 2026

Image converter that resizes as well as converts, entirely in your browser

Converting a six thousand pixel photograph to WebP still leaves you with a six thousand pixel photograph. Resizing is the step that actually makes a page fast, and the previous version of this tool could not do it. Now it does, with twelve presets covering websites and every social placement, a target file size mode, and filenames rewritten for search.

★★★★★ 5.0 on Google from 10 reviews

Free, no sign up, no watermark, no upload

Images are one part of site speed. The audit covers the rest. The converter is free forever and works anywhere, and we take clients outside the UK as well as in it. Prices are in pounds sterling and no VAT is added. If you are ordering from outside the UK your card issuer sets the exchange rate, and anything due in your own country is outside our invoice.

12size presets
4formats
0files uploaded
Resize, the step that actually mattersWebP is the safe defaultAVIF is smallestPNG only for transparencyTarget a file size directlyFilenames rewritten for searchNothing is uploaded, everResize, the step that actually mattersWebP is the safe defaultAVIF is smallestPNG only for transparencyTarget a file size directlyFilenames rewritten for searchNothing is uploaded, ever
As featured inWomen's Health|Rated★★★★★ 5.0 on Google from 10 reviews
High Wycombe, BuckinghamshireWorldwide clientsRuns entirely in your browserNo external library loaded

The converter

Drop images in, pick a size and a format, take them out

Up to fifty at a time. Every step happens on your own device, including the resizing, so nothing is uploaded and nothing is fetched from anywhere else while the tool runs.

1. Size

The step most converters skip. A 6000 pixel photo at 1920 is a fraction of the weight and looks identical on a screen.

2. Format and quality

Eighty to eighty five is the usual sweet spot.

Overrides quality and searches for the highest setting that fits underneath it.

3. Filenames

Search engines read filenames. Leave blank to keep the originals, tidied into lowercase and hyphens.

Your images

Metadata is removed. Camera model, timestamp and any GPS coordinates in the original are not carried into the converted file. For web use that is what you want, because a photograph taken at home can otherwise publish your address.

What changed

Converting without resizing solves the smaller half of the problem

The previous version of this page described our own workflow accurately: resize to 1920 pixels, then convert to WebP at 85 per cent. It then offered a tool that could only do the second step. These are the six things it does now.

  • 01It resizes, with twelve presets

    Website at 1920 or 1200 pixels on the longest edge, Instagram square, portrait and story, Facebook, LinkedIn, Pinterest, a YouTube thumbnail, an Open Graph share card and email at 600 pixels wide. Website presets fit inside the box and never enlarge a small image. Social presets crop to the exact ratio from the centre, because a platform will crop it anyway and doing it here means you choose what survives.

  • 02You can ask for a file size instead of a quality

    Type a ceiling in kilobytes and the tool searches for the highest quality that fits underneath it, rather than making you guess at the slider and check afterwards. Useful when a platform, a client or a page budget gives you a hard number to hit.

  • 03Filenames are rewritten properly

    Search engines read image filenames, and a camera gives you something meaningless. Type a description once and every file in the batch is renamed to a clean lowercase hyphenated version of it, numbered in order. Leave it blank and the originals are tidied rather than replaced.

  • 04Transparency is handled deliberately

    JPEG cannot store transparency, so those pixels have to become something. Most converters silently fill them black, which is almost never wanted. This one asks, and defaults to white. If you need the transparency kept, WebP and PNG both hold it.

  • 05Metadata does not survive the conversion

    Camera model, timestamp and GPS coordinates are all dropped. That is a smaller file and, more importantly, a photograph taken at home that no longer publishes your address. Worth knowing before you convert an archive you meant to keep intact.

  • 06Nothing is uploaded and nothing is fetched

    Every step runs on your device using the browser's own image handling. There is no upload, no sign up and no external library loaded, which also means the tool cannot break because somebody else's server did.

On formats, the short version: WebP is the safe default and holds transparency, AVIF produces the smallest files but takes noticeably longer to encode, JPEG is for email and older software, and PNG is worth it only when you genuinely need lossless or transparency. If you are replacing images on an existing site and want one answer rather than four, use WebP at 85 per cent and resize to 1920.

Where these images come from

Three pieces we filmed, and the stills that go with them

Every shoot produces hundreds of frames that need resizing before they go anywhere near a website. This is the work that generates them, for brands including Headmasters and the Snaptrip Group travel portfolio. Click any to play, nothing loads until you do.

Ice cream, close up

45 seconds, built for the feed

Food and drink

A hotel room reveal

Filmed on a working stay

Hotels

A salon visit

Filmed at Headmasters

Beauty

All three were filmed and edited by the two of us. The full library is in the UGC portfolio.

How we actually use this on client sites

Photographs off a shoot are usually eight to fifteen megabytes at six thousand pixels wide. Nothing on a website needs that. The pipeline is always the same and takes minutes rather than an afternoon.

Resize first, convert second

Resizing is where nearly all of the saving comes from, and format conversion is the smaller gain on top. Convert a six thousand pixel image to WebP without resizing and you still have a six thousand pixel image, just in a newer wrapper. Take the longest edge to 1920 first and the file falls dramatically before the format has done anything at all.

Name the file before you upload it

Image search reads filenames, and a camera gives you a serial number. Renaming a batch to something descriptive takes seconds here and cannot be done afterwards without breaking every link that points at it. Do it once, at this stage, and it is done for the life of the image.

Serve more than one format where you control the stack

On a build where we own the templates, we output WebP and AVIF and let the browser choose, with a JPEG behind both as a last resort. On an existing site, that is usually more trouble than it is worth: WebP alone at a sensible size gets most of the benefit with none of the risk.

Where the images are not the problem

Image weight is one input into page speed and often the largest, but a site can also be slow because of render blocking scripts, an overloaded theme or a host that is simply not fast enough. If images are handled and the site is still slow, the WooCommerce store audit covers the rest. If the images themselves need making rather than shrinking, that is the UGC portfolio.

Featured UGC portfolio

The shoots these images come from

  • Food and Drink UGC videos by Velena Lifestyle

    Food and Drink

    Real client work, filmed and edited in house.

    View the work
  • Hotels and Restaurants UGC videos by Velena Lifestyle

    Hotels and Restaurants

    Real client work, filmed and edited in house.

    View the work
  • Beauty and Skincare UGC videos by Velena Lifestyle

    Beauty and Skincare

    Real client work, filmed and edited in house.

    View the work
  • Lifestyle UGC videos by Velena Lifestyle

    Lifestyle

    Real client work, filmed and edited in house.

    View the work

Every category is on the UGC portfolio hub.

Frequently asked questions

Our channels

If you would rather watch than read

  • Velena and Dragos

    Travel, food and influencer content from the two of us, and the channel where the long form work lives.

    Open the channel
  • Velena Lifestyle

    The agency channel. UGC examples, client work and finished campaign videos.

    Open the channel

Methodology, and what this tool cannot do

How it works. Images are decoded by the browser, drawn to a canvas at the target dimensions and re encoded in the format you choose. Website presets scale to fit inside the box and never enlarge. Social presets crop to the exact ratio from the centre. The target size mode runs a binary search across quality settings to find the highest that fits under your ceiling.

How it was checked. The resize arithmetic was verified against six cases before this page shipped, including the two that matter most: a 6000 by 4000 photograph reduced to 1920 by 1280 on the longest edge, and an 800 pixel image left untouched rather than enlarged. Zero mismatches.

No external library. The previous version loaded a ZIP library from elsewhere in order to bundle downloads. That is a network request on a page whose promise is that nothing is fetched, so it has been removed and files download in sequence instead. Slightly less tidy, and the claim on the page is now literally true.

What it cannot do. It cannot preserve metadata, cannot produce a multi format picture element for you, and cannot tell you whether your site is slow for reasons other than images. It also cannot beat a dedicated build pipeline on encoding quality, because a browser gives every tool the same encoder.

The rest of the free tools

Ten tools, all built for the UK market, all free with no sign up and no email capture. Nothing here is a trial.

Client reviews

What clients say, word for word

★★★★★

“Fantastic service. Been a client for 3 years now and have seen fantastic results, increased viewers, followers and viral videos. Copywriting was on point and has been used in magazines like Conde Nast, Timeout and more.”

Darrell Johnston, Owner, No Escape London and Purgatory Bar. Google review, 5.0.
★★★★★

“Velena Lifestyle have been a breath of fresh air for our social media accounts. Their professionalism and knowledge have supported us massively.”

Sean Thompson, Head of Marketing, Snaptrip Group. Google review, 5.0.
★★★★★

“Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future.”

Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023.

Every review is reproduced word for word. Read them all on the reviews page.

The two of us

Who built this tool

Velena Nikolova, Co-Founder and Creative Director of Velena Lifestyle

Velena Nikolova

Co-Founder and Creative Director

Velena Nikolova is Creative Director and the person on camera. A lifestyle creator featured in Women's Health, she shoots the photographs that go through this pipeline. More on the about page.

Dragos Nistor, Co-Founder and Business Strategist at Velena Lifestyle

Dragos Nistor

Co-Founder and Business Strategist

Dragos Nistor handles the technical side of every build we do, including the image pipeline on client sites, and wrote this converter. Named a LinkedIn Top Entrepreneurship Voice in 2024. More on the case studies.

Images are one input into a fast site

Getting them right is the fastest win available and rarely the whole story. We have worked with 100+ brands since 2022 and build and maintain WooCommerce stores as well as running social. We reply within one business day, and nothing is built or filmed until the brief is agreed in writing.