E-commerce and DTC UGC packages
E-commerce UGC with the price on the page
Product demos, honest reviews, unboxing and paid ad creatives for e-commerce and direct to consumer brands. Four tiers, fixed prices, no quote form and no consultation before you order.
★★★★★ 5.0 on Google from 10 reviews
Four packages, every price published
Prices read live from the shop, so what you see is what you pay. Rather see the work first? Watch six client videos.
Choose your package
Four e-commerce and DTC UGC packages
All four include filming, editing and delivery to a shared Google Drive. Pick the tier, then choose your video length on the product page. Every price below reads live from the shop.
Basic
E-commerce UGC Basic
from £150 per video
- 1 edited UGC video
- Any length, 15s to 60s
- All 3 formats delivered
- Organic usage rights
- 1 revision round
- 5 working day delivery
- No paid ads rights
- Most ordered
Standard
E-commerce UGC Standard
from £225 per video
- 1 edited UGC video
- Script written for you
- 2 hook variations
- 2 month ad licence
- All 3 formats delivered
- 7 working day delivery
- No raw footage
Premium
E-commerce UGC Premium
from £350 per video
- 1 edited UGC video
- Full creative direction
- 3 hook variations
- Raw footage included
- 12 month ad licence, whitelisting
- 2 revision rounds
- 10 working day delivery
Best value
E-commerce UGC Bundle: 3 Videos
£595 for three videos
- 3 Standard tier videos
- A script per video
- 6 hook variations total
- 2 month licence on all 3
- All 3 formats per video
- 1 revision per video
- No raw footage
Not sure which? The comparison below sets them side by side, and the contact page gets you a straight answer, including when the answer is the cheapest tier.
Compare
What each tier actually buys you
The rows marked no matter as much as the rows marked yes. Ordering the wrong tier is the most expensive mistake a buyer makes here, so the ceilings are published.
| Basic | Standard | Premium | Bundle | |
|---|---|---|---|---|
| Starting price | £150 | £225 | £350 | £595 fixed |
| Videos included | 1 | 1 | 1 | 3 |
| Script written | No | Yes | Full direction | One per video |
| Hook variations | None | 2 | 3 | 2 per video |
| Platform formats | 1 format | All 3 | All 3 | All 3 |
| Advertising rights | Organic only | 2 months | 12 months | 2 months |
| Raw footage | No | No | Yes | No |
| Creator whitelisting | No | No | Yes | No |
| Revision rounds | 1 minor | 1 full | 2 full | 1 per video |
| Delivery | 5 working days | 7 working days | 10 working days | 10-14 working days |
Content formats
Six e-commerce and DTC formats
Which format your product needs usually comes down to where the video is going rather than what the product is.
- 01Product demoThe product working under real conditions. Shows scale, texture and use where photography flattens them. The format most often placed on a product page.
- 02Honest reviewCreator led, covering what it does well and what it does not. Reviews outperform scripted brand copy for purchase intent at the consideration stage.
- 03UnboxingPackaging and first reaction. High share rate and strong organic reach, and it shows you something about your own packaging you cannot see from inside the business.
- 04Before and afterResults over time. The direct response format for supplements, tools, skincare and anything where the change is the selling point.
- 05Paid ad creativeHook first, built for Meta and TikTok placements, with the argument made in the first three seconds. Two hooks on Standard, three on Premium.
- 06How to and tutorialStep by step use. Reduces hesitation before purchase and support tickets after it.
How it works
Order to delivery in four steps
- Choose and purchasePick the tier here, then your video length on the product page. No consultation needed before ordering.
- Send your briefOrder number and brief through the contact page. We reply within one business day with the shipping address.
- Ship your productTracked post with the order number inside. Filming begins the day it arrives.
- Receive and publishMP4 files via shared Google Drive, ready to post or run as paid. Need ongoing posting? See social media management.
Bespoke
More than one shoot?
Some briefs do not fit a package. A full catalogue shot in one session, a monthly creative retainer feeding an ad account, a launch with a fixed date, or a range where forty products need the same treatment. When that is the shape of it we scope the work rather than pushing you into the nearest tier.
Quotes are prepared individually. Send us the shape of the problem and we come back with scope, timings and a fixed figure. Quotes can also be requested at [email protected].
- Full catalogue or range shoots
- Monthly creative retainers for ad accounts
- Launches with a fixed date
- Higher volume than three videos
- Recurring content for subscription boxes
Client reviews
What clients say, word for word
"Velena was a pleasure to work with, she worked solely with the brief provided and was even ahead of her deadline. The content produced was clean, professional and on brand. We would love to work with Velena again in the very near future."
Lauryn Middleton, Social Media Manager, Smirk. Client testimonial, October 2023."I've known Velena for many years and she is a great content creator and reliable. I highly recommend her. Looking forward to hiring her again."
Alex, Newmiuz. Google review, 5.0."Velena is truly one of our standout creators at Picsart. She consistently brings fresh, innovative ideas to the table and is always tapped into the latest trends. What we especially love is how seamlessly she incorporates AI into her content in a way that feels natural and engaging."
Kaline Tchamitchian, Senior Social Media Manager, Picsart. Google review, 5.0.Every review is reproduced word for word. Read them all on the reviews page.
Who you work with
A two person team, not an account queue
Velena Nikolova
Co-Founder and Creative Director
Velena films and edits every video herself. She is a lifestyle creator with 13,000 Instagram followers and has been featured in Women's Health. More on the about page.
Dragos Nistor
Co-Founder and Business Strategist
Dragos handles briefs, scheduling and delivery, and is your point of contact from order to hand off. Named a LinkedIn Top Entrepreneurship Voice in 2024. See the case studies.
Questions
Before you order
If the video is going on your product page or your own channels, Basic is enough. If it is going into a Meta or TikTok ad account you need Standard, because Basic carries organic rights only and buying it first means paying twice. Order Premium when you have an editor who will cut further variations from the source files, or when you want adverts running from a creator handle. Order the bundle when you want to test three angles at once.
No. Raw footage sits on Premium, along with a twelve month licence instead of two. Standard delivers the finished video in all three aspect ratios with both hooks.
No. There is no end date, no territory limit and no renewal fee on Standard, Premium or the bundle. A twelve month creator licence is normal in this market and it quietly becomes a bill to keep a working advert live. Yours does not.
Running paid adverts through Velena's creator handle rather than your brand account, so the advert reads as a person rather than a company. It consistently outperforms brand account creative on cold audiences. Included on Premium on request.
After checkout, send your order number and brief through our contact page. We reply within one business day with our Buckinghamshire address. Ship by tracked post with the order number inside the parcel, and items are returned after filming on request.
Five working days for Basic, seven for Standard, ten for Premium and ten to fourteen for the bundle. All counted from the day your product arrives at our Buckinghamshire address rather than the day you order.
Yes. Six finished client videos are on the e-commerce UGC portfolio, made for Russell Hobbs, Time4Sleep, Numan and others. Every brand is named, so the work can be checked.
Yes. We film in Buckinghamshire and work with brands across the UK and Europe. You cover shipping to our address and the finished files are delivered digitally wherever you are.
Why it works
Choosing between the four
The rights are the real difference, not the video
All four tiers deliver a video filmed by the same creator to the same standard. What changes is what you are allowed to do with it and how much raw material you hold afterwards. That is why the tier ladder is written around rights rather than quality: nobody sells a worse video at the bottom of a range, they sell a narrower licence, and it is more honest to say so.
Why the licence has no end date
Twelve month creator licences are standard practice and they are the cause of most awkward conversations in year two, when a well performing advert has to be pulled or renegotiated. Removing the expiry costs us nothing and removes a future problem for you, which is why it is part of the tier rather than an upgrade.
Where most brands should start
If you have never used creator video, three Basic videos across your best selling products will teach you more than one expensive advert. If you already run paid social, start at Standard, because organic rights on an asset destined for an ad account is money spent twice. Premium earns its price only when someone in house will keep cutting new creative from the source files.
See the finished work on the e-commerce UGC portfolio, or tell us about the product and we will name the tier that fits.
Ready to order e-commerce UGC?
Fixed prices, brief after checkout, files to your Google Drive in five to fourteen working days.