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The Velena Lifestyle blog

Straight answers on content and social media.

115 articles on social media, UGC (user generated content), hospitality content and running a brand online. Written by our team, from the work we do every week.

New this month

The latest three.

UGCLifestyle UGC Creator UK: What to Look For, Brief and Pay19 October 2026, 24 minute readUGCProduct Review Videos for Brands: Honest, Labelled and Built to Sell19 October 2026, 26 minute readUGCUGC Paid Ads Creative Production: Brief, Film and Test19 October 2026, 27 minute read

All articles

HospitalityThe Hotel Social Media Retainer, Explained20 June 2026, 20 minute readUGCWhat Is UGC? The Complete UK Guide for Brands10 June 2026, 19 minute readTravelThe Travel Brand Ambassador Trip: What You Are Buying, and What You Are Not31 May 2026, 21 minute readTravelHire a Travel Content Creator: What Eight Destination Reels Are For31 May 2026, 17 minute readHospitalityHire a Restaurant Content Creator in the UK: Menu Spotlight31 May 2026, 13 minute readHospitalityPlan Your Hotel's Seasonal Content Campaign31 May 2026, 17 minute readHospitalityHow a Full-Day Hotel Content Shoot Works: The Stay and Create Package30 May 2026, 8 minute readDigital MarketingGoogle FAQ Rich Results Deprecated19 May 2026, 19 minute readSocial MediaUK ASA and CAP Code Rules for Social Media11 May 2026, 25 minute readSocial MediaPersonal Branding Guide11 May 2026, 19 minute readSocial MediaSocial Media Strategies for SaaS Companies11 May 2026, 21 minute readSocial Media12 Social Media Strategies That Work for Small Businesses10 May 2026, 20 minute read

Showing 12 of 76 articles

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The long reads

Our three biggest guides.

The 2026 reportHospitality social media in the UKSixteen parts, about an hour Original dataUGC Rates Report UK 2026What UK brands really pay Complete guideCommunity management for brandsReplies, reviews and the daily work

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